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Reservation Buying Type

Jon Loomer

It allows advertisers to lock in a fixed cost for greater predictability. Some related reading: Reservation Buying Type Replaces Reach and Frequency The post Reservation Buying Type appeared first on Jon Loomer Digital. An alternative to Auction as a method to pay for your ads, Reservation replaced Reach and Frequency.

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6 Targeting Mistakes Advertisers Make

Jon Loomer

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. It’s a step that’s often missed by beginner advertisers. Nonexistent or incomplete use of exclusions.

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Reservation Buying Type Replaces Reach and Frequency

Jon Loomer

Meta is rolling out a change to buying types, replacing Reach and Frequency with Reservation. In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. What Are Buying Types? The default selection is Auction, which is what advertisers will use 99% of the time.

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Types of Digital Advertising: Essential Knowledge for Business Growth

Sociallyin Insider Blog

If you haven't realized by now, mastering different types of digital advertising is not just crucial, it's the difference between life and death in today's marketing world. We will help you understand different types of digital advertising & how they can be used to grow your business.

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Common Advertising Mistakes Related to Placement Selection

Jon Loomer

Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. Both apply to mistakes related to placement selection.

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Reddit Launches Ad Inventory Types to Give Advertisers More Control Over Their Campaigns

Social Media Today

Reddit's looking to give advertisers more control by adding new tiers of ad types which focus on providing varying levels of brand safety.

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Key to Consistent Advertising Success

Jon Loomer

This is where so many newer advertisers struggle. But that’s not how true confidence in advertising — or anything — is found. When you have this type of deep knowledge, everything starts to make more sense. Prioritize a basic understanding of how these things work and how we can apply them to our advertising.