Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although we might think of “monitoring” as a passive process, it’s honestly anything but. Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active.

Reputation 97

Reputation Sentiment Analysis Notification 97

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

OCTOBER 19, 2023

Sprout understands nuances in social chatter by using natural language processing (NLP) and provides relevant content recommendations based on the data, leading to compelling content that translates into better leads and improved conversions. This enables you to actively monitor your reputation to ensure brand health.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to actively collect, analyze and use that data to your advantage.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. Is the influencer partnership driving more brand mentions and positive sentiment online? Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

JANUARY 10, 2024

In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Complaint management is the process of handling customer complaints within an organization. Complaint management process What is a complaint management process, exactly?

Reputation 106

Reputation System Brands Knowledge Base 106

Convince & Convert

MARCH 7, 2024

When everyone is working towards the same goals, it promotes synergy and ensures that each team’s activities contribute to overall success. By leveraging a unified tech stack, teams can access real-time insights, streamline processes, and deliver customers a more cohesive and personalized experience throughout their journey.

Research 140

Research Strategy Influencer Survey 140

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

OCTOBER 15, 2020

Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. What is brand monitoring?

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. What is competitor analysis in marketing?

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

FEBRUARY 8, 2024

Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. What is competitor mapping?

Comparison 110

Comparison Analysis How To Sentiment 110

Social Media Strategies Summit

SEPTEMBER 22, 2023

Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But this process comes with its own set of challenges. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. However, each social media platform is different.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Oktopost

FEBRUARY 26, 2024

B2B purchasing decisions are intricate processes that involve multiple stakeholders, whereas B2C purchasing decisions are often driven by emotion and can come on a whim. In contrast, B2C social media management platforms commonly prioritize metrics emphasizing consumer engagement and brand sentiment.

B2B 62

B2B Metrics Social Media Social Media Management 62

Oktopost

APRIL 9, 2024

By connecting with them through a relevant and personalized marketing approach, you’ll be able to start building a relationship that will streamline the process of nurturing and converting them once they can be qualified as leads. Creating an infallible B2B demand generation strategy 1.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

AUGUST 17, 2022

Social media monitoring is the process of tracking and reacting to social engagements. Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. This activity includes negative competitor mentions and opportunities for your brand to intervene.

Campaign 125

Campaign Social Media Tools Hubspot 125

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JANUARY 9, 2024

The right infrastructure Personalized marketing is only as successful as the processes and tech that support it. For example, Sprout’s sentiment analysis features analyze incoming messages and classify customer sentiment toward your brand keywords as positive, negative or neutral. Are you using data to surprise and delight?

Social Media 125

Social Media Sentiment Data Team 125

Keyhole.co

FEBRUARY 8, 2024

This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message. This can reveal deeper insights beyond simple sentiment polarity. Authenticity matters: Consumers crave genuine connections with brands.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

MAY 11, 2023

Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. For example, you can view brand sentiment trends at a glance within the platform, which helps you visualize how people are reacting to your brand in real time. Enable brand-suitable advertising efforts and precise activation.

Reputation 131

Reputation Tools Brands How To 131

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 88

Team Tools Marketing Hubspot 88

Dave Fleet

NOVEMBER 21, 2011

As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Instead, focus on the outcomes of those activities – how many leads did you generate? Or the sentiment of coverage? Focus on outcomes over outputs.

Social Media 413

Social Media ROI Report Sentiment 413

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. With useful features such as alerts around activity spikes, social listening is sort of like a seismometer for the internet, warning you before a metaphorical volcano erupts.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . that refinement process can be labor intensive. .

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Skills Sentiment Team Press Release 128

Hootsuite

MAY 21, 2020

The social listening part is more active and strategic. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. You can easily analyze engagement, reach, comments, and brand sentiment. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

AUGUST 10, 2022

Today, there are now several influencer marketing tools out there to help speed up every step of the process. Influencer marketing tools help you automate tasks, streamline processes and use business intelligence to run more successful influencer campaigns. Analyze consumer sentiment and brand health. Brandwatch. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Social listening is the process of monitoring and analyzing social media and the web to see what people are saying about your brand. Identify & Respond to Common Pain Points.

Content 118

Content FAQ Sentiment Hashtag 118

Keyhole.co

MAY 16, 2023

Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. But before that, let’s shed some light on why this process is so crucial in the first place. Why should you actively pursue media monitoring? So let’s see how you can nail that.

Tools 52

Tools Sentiment Analysis Metrics 52

Oktopost

FEBRUARY 29, 2024

Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand. Tailoring interactions in this way not only boosts your chances of closing deals but also accelerates the process of meeting revenue targets. In contrast, your typical B2C social media management platform may track the following: 1.

ROI 62

ROI B2B Organization Platform 62

Koka Sexton

JANUARY 9, 2023

Building customer segments to better target and prioritize marketing activities. Leveraging customer feedback to understand customer sentiment. Create customer journey maps to understand the various touchpoints and processes involved in the customer experience. Determining the effectiveness of marketing activities.

Patterns 98

Patterns Marketing Focus Group Survey 98

Sprout Social

JANUARY 19, 2022

This process can be expedited by using a tool that can help you conduct more in-depth searches to find your ideal customers. Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Age, location, etc.). What are their pain points? Let’s see this in action.

Products 136

Products Social Media FAQ Sentiment 136

Hootsuite

APRIL 25, 2024

Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. You can fine-tune your content discovery process according to your preferences and objectives. Trend-tracking.

Curation 75

Curation Social Media Management Tools Social Media 75