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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. Until recently, social media activism has been somewhat optional for brands. What is social media activism?

Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Keyhole.co

Depending on how long your account has been active, Twitter can give you potentially years of data—allowing you to see which time periods were most effective for your account. Was it a hashtag? Website & Mobile App Events. Twitter Analytics Guide. Updated in November 2020.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. 6 Mobile Marketing Stats and Facts.

Twitter trending topics: How they work and how to use them

Sprout Social

Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. On Twitter’s mobile app, navigate to your Explore page and click the gear icon at the top, next to the search bar.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in.

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Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags.

B2B Employee Advocacy Best Practices

Oktopost

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Brand Sentiment. Mobile App. Table of Contents. What is Employee Advocacy.

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How to Use TikTok to Reach Audiences in China

Pixlee

Since strong customer sentiments are attached to influencers in China, brands can’t resist the appeal. . What’s more – the availability and prevalent use of mobile phones mean that brands can target any demographic be it young or old.

Social commerce: How it works and why you should care in 2021

Sprout Social

Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The Facebook Shop tab on the platform’s mobile app features products based on user preferences to encourage organic brand discovery.

What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The Facebook Shop tab on the platform’s mobile app features products based on user preferences to encourage organic brand discovery.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. Though Google+ sometimes gets less respect than other top social networks, it remains the 12th-largest social media site globally in terms of monthly active users—ahead of LinkedIn, and just behind Flickr and Tumblr.

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How to master social media for retail and win more customers

Sprout Social

There’s also significant consumer activity on emerging platforms like TikTok (32%) and Snapchat (29%). Sprout’s social listening suite includes a query builder where brands can easily monitor mentions, hashtags, and industry-related keywords to better track what customers are buzzing about.

Should Your Agency Use Emojis in Social Media? Really?

agora pulse

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. Remember that not all emojis show up properly on different mobile devices. This makes the use of emojis highly valuable in gaging brand or product sentiment. “Charlotte, we’re a Fortune 500 institution,” the CEO of a large US corporation said. Our followers don’t want to play childish emoji games!”

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Link tracking – You can add additional parameters to your links so you can track activity on those links. Sentiment Analysis.

How to Master Real-Time Content

Likeable

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. 76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment.

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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

One of our favorite Twitter tools , Followerwonk shows you detailed breakdowns of your followers and activity. See stats like when your followers are online, when you typically post, and how your followers fall into categories like social authority, activity, total tweets, and follower count. Pinterest stats (Pinfluence, reach, activity, and engagement scores), and how to increase those stats.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Branded hashtags: The number of Instagram posts with your branded hashtags. Followers – Days: The days of the week when your followers are most active. Note: Instagram Insights is only available in the mobile app at the moment. Followers activity (You can toggle between Hours and Days. You can use it to analyze your Instagram account or track a hashtag on Instagram. Top hashtags by engagements. Hashtag tracking. Sentiment.

Get Your Social Media Inbox To Zero

The Social Media Hat

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. If it's a day where I've published a new article, like this one, I expect my social media engagement to quadruple across all my active accounts. The mobile app supports Facebook and Twitter. When it comes to monitoring, the social media tool supports Twitter, Facebook and Instagram, on both mobile and desktop.

10 best competitor benchmarking tools in 2019

Unmetric

Sentiment analysis helps you identify how a certain brand or post is perceived by people. By applying sentiment analysis on your competitor’s profile you can, to a certain degree, get an idea of how people had reacted to a competitor’s campaign and in turn borrow ideas from them to tweak yours. This also applies to solve consumer queries that your competitors haven’t by filtering posts based on negative sentiment they had received.

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Essential Sprout features to help your brand maintain connection in an uncertain time

Sprout Social

Sprout’s mobile apps (available on iOS and Android ). If another team member is actively typing a response to a message, you’ll see this in real-time on the surface of the message itself when looking at the Inbox. Use Sprout’s mobile apps to work on-the-go.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

Instagram posts and videos can be scheduled and published directly from Hootsuite’s dashboard and mobile app. It can be hard to keep tabs on trending hashtags and competitors. It’s easy-to-navigate dashboard lets you track and compare the performance multiple hashtags and competitors at once. Developed by Google, Snapseed is a free photo editing app that offers a smooth workflow and several easy-to-use tools that help creators edit for mobile.

5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Hootsuite

Marketers have long turned to social listening to monitor keywords, track sentiment , and find opportunities to insert their brands into trending conversations. Social media hit historical highs in the CMO budget this year.

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. One key way to find out is to engage in some social listening and social media sentiment analysis.

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

It would be great to be able to measure sentiment of tweets. . A great user experience on desktop and mobile as I need to use the tool wherever I am as part of my daily flow. . I currently use Agorapulse for all of my social monitoring, as well as much of posted social activity. And, if we’re getting picky, being able to do it on mobile would be even better. And jumping from desktop to mobile only confuses the matter even more.

45 Marketing Tools to Consider for 2017

Razor Social

Testing, analytics, and optimization of your marketing activities are critical to success. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions. It is available both as Web and mobile application (Android and iOS). What are the hottest marketing tools you should be using in 2017?

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How social media moves markets: Analyzing GameStop (GME) using social listening data

Sprout Social

President and CEO of Nasdaq, Adena Friedman, stated on Wednesday that the exchange would potentially halt the stock if it detected unusual trading activity that matched conversations on social media. "We Monitor competitor news, movement and sentiment and know when to act.

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Get to Know Your Twitter Activity Dashboard. The activity dashboard is a tool available to any Twitter user who has signed up (or who has access to Twitter Ads). You can pull up metrics for individual Tweets at any time by clicking on the “View Tweet Activity” button below your highlighted Tweet. Tweet Activity Tab.

How to use Slack: a guide for social savvy businesses

Sprout Social

Although not a traditional social media platform per se, Slack’s more than 10 million daily active users speak for themselves. The platform can be used in-browser or as its own native app on desktop and mobile. Users communicate in channels denoted by specific hashtags. Tools like Mention cover social shout-outs beyond Twitter, including a daily recap of analytics which breaks down your number of mentions, sentiment analysis and your most important tagged messages.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Comments can include text, hashtags, @ mentions, and emojis. Hashtag. Sentiment.

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How to Manage Multiple Twitter Accounts From Your Desktop or Phone

Hootsuite

In this post you’ll learn about: Managing multiple Twitter accounts on mobile and desktop. You can do this on a desktop browser or through their mobile app. How to switch between multiple accounts with the Twitter mobile app.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. The goal was to leverage positive sentiment from # WestJetChristmas and drive visits to the brand website and engage them there.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. The goal was to leverage positive sentiment from # WestJetChristmas and drive visits to the brand website and engage them there.

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The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator.