Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? What is the sentiment behind the trend? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Some trends and hashtags, while appearing innocent, may have a more complicated background. Naturally, a brand decided to jump on the conversation, without researching the hashtag’s origins.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Keyhole.co

Then, you can match up your content plans or campaigns from those time periods to determine what strategies worked best for your account—whether it was an influencer campaign, a hashtag campaign , . Was it a hashtag? Website & Mobile App Events. Twitter Analytics Guide.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. Whether you plan to support Black Lives Matter, climate activism, or another social justice cause, here are some tips on how you can take your social media activism beyond the hashtag.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in.

Tools 83

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Create your own branded hashtag to make your tweets easier to find. Identify the hashtags most associated with your industry. You could even encourage people to live tweet using a specific hashtag.

Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

For example, a 2014 study found that when people correlate weather-related events, like rising temperatures, with climate change, they have a greater chance of perceiving risks and mobilizing prevention measures. Sentiment Analysis. With appropriate sentimental analysis of social media posts talking about climate change, researchers are able to gauge public consensus, develop counter-response strategies, and optimize their awareness plans.

B2B Employee Advocacy Best Practices

Oktopost

Give an overview of your social media goals, target audience, competitors, content tactics, custom hashtags, etc. Brand Sentiment. With half of buyers trusting a company’s employees as sources of brand information, advocacy can help drive up positive sentiment. To measure sentiment, you might consider surveying current customers, looking at your Net Promoter Score (NPS) and optimizing it by refining the sales funnel and customer service. Mobile App.

B2B 89

Should Your Agency Use Emojis in Social Media? Really?

agora pulse

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. Remember that not all emojis show up properly on different mobile devices. This makes the use of emojis highly valuable in gaging brand or product sentiment. “Charlotte, we’re a Fortune 500 institution,” the CEO of a large US corporation said. Our followers don’t want to play childish emoji games!”

How to Master Real-Time Content

Likeable

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. 76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment.

Meme 65

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

Instagram posts and videos can be scheduled and published directly from Hootsuite’s dashboard and mobile app. It can be hard to keep tabs on trending hashtags and competitors. It’s easy-to-navigate dashboard lets you track and compare the performance multiple hashtags and competitors at once. Developed by Google, Snapseed is a free photo editing app that offers a smooth workflow and several easy-to-use tools that help creators edit for mobile.

How to Use TikTok to Reach Audiences in China

Pixlee

Since strong customer sentiments are attached to influencers in China, brands can’t resist the appeal. . What’s more – the availability and prevalent use of mobile phones mean that brands can target any demographic be it young or old. To that end, consider running hashtag challenges. Building global brand affinity has never had a lower barrier to enter, thanks to TikTok.

Everything Social Marketers Need to Know About Generation Z

Hootsuite

Due to the increased level of mobilization made possible by technology, Gen Z doesn’t distinguish between friends they have “in real life” and friends they have on the internet. Gen Zers value online communities because they allow people of different economic circumstances to connect and mobilize around causes and interests,” research from McKinsey finds. “66% Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). There’s no perfect solution for tracking all activity for a campaign but you can do it based on a combination of a number of factors, for example: HashtagHashtags will not be used for all mentions and for all platforms but it’s a great way of isolating traffic. Sentiment Analysis.

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. Search streams: In your Hootsuite dashboard, set up streams to monitor your competitors’ posts and look for patterns in hashtags, post type, and content strategy. One key way to find out is to engage in some social listening and social media sentiment analysis.

10 best competitor benchmarking tools in 2019

Unmetric

Sentiment analysis helps you identify how a certain brand or post is perceived by people. By applying sentiment analysis on your competitor’s profile you can, to a certain degree, get an idea of how people had reacted to a competitor’s campaign and in turn borrow ideas from them to tweak yours. This also applies to solve consumer queries that your competitors haven’t by filtering posts based on negative sentiment they had received.

Tools 76

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Branded hashtags: The number of Instagram posts with your branded hashtags. Note: Instagram Insights is only available in the mobile app at the moment. You can use it to analyze your Instagram account or track a hashtag on Instagram. Top hashtags by engagements. Hashtag tracking. Number of posts with the hashtag. Number of accounts who used the hashtag. Top posts with the hashtag. Sentiment. Top 10 hashtags used.

How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

agora pulse

Saved hashtag picker. Successful content on Twitter and Instagram relies on the strategic use of hashtags. But among all the other things we need to remember as social media managers, recalling which hashtags to use with each tweet or post can be a challenge. Enter our saved hashtag picker. Create and save groups of thematic hashtags and click on them whenever you need that lift in reach.

12 Time-Saving Tools for Content Marketers

Convince & Convert

For instance, it lets you set up A/B tests in your mobile apps, create in-app surveys, and even send customized messages to users based on their behavior. Trendspottr lets you tap into emerging trends on social media , giving you early signals about hot topics, popular hashtags, and rising influencers. It also gives you positive and negative sentiment measurements for each trend it identifies, right down to specific emotions such as fear or excitement.

Tools 124

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. Of Facebook’s one billion-plus users, 57% access the site at least occasionally from mobile devices. 6 Mobile Marketing Stats and Facts.

Essential Sprout features to help your brand maintain connection in an uncertain time

Sprout Social

Sprout’s mobile apps (available on iOS and Android ). Use Sprout’s mobile apps to work on-the-go. Sprout’s mobile apps, available on iOS and Android , have near parity to our web app for all publishing and engagement tools and workflows. . Based on the rules you establish, you can then set up Automated Alerts to receive notifications via email or mobile push notifications for messages you identify as important.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

Keyhole offers a free yet powerful preview of its hashtag, keyword, and account tracking service. For hashtag and keyword tracking, it provides a wealth of information such as reach, top posts, share of posts, and more. Type in any keyword, hashtag, or username, and TweetReach returns a snapshot of analytics on your search, including charts and graphs for reach, exposure, activity, and contributors.

Get Your Social Media Inbox To Zero

The Social Media Hat

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. The mobile app supports Facebook and Twitter. When it comes to monitoring, the social media tool supports Twitter, Facebook and Instagram, on both mobile and desktop. The Monitoring tab includes any media (photos or video) from your hashtag or location searches. You can monitor brand hashtags and locations.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Ellenor shows off how she decorated the Cava bottle for her friend, giving her gift a personal and sentimental touch. Make sure to include campaign hashtags, inspiration from past campaigns, or anything else you think would help them create content that will align with your brand. Since the Instagram influencers you’ve partnered with will be sharing content with your branded hashtag , make sure to keep tabs on all the new posts.

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

It would be great to be able to measure sentiment of tweets. . A great user experience on desktop and mobile as I need to use the tool wherever I am as part of my daily flow. . And, if we’re getting picky, being able to do it on mobile would be even better. And jumping from desktop to mobile only confuses the matter even more. Ashley Faulkes, as an Instagram user, has a big need for a more in-depth analysis for hashtags, users’ responses, best followers and much more.

Make the most of your Sprout trial

Sprout Social

A complete calendar of hashtag holidays for 2019. Download the Sprout Social mobile app. To stay in the loop even when you’re not at your desktop, you can find Sprout’s mobile app from the Apple App Store or Google Play Store by navigating in the Sprout app to Settings > Utilities & Goodies. In addition to many of the features already available on the web version of Sprout, there are a few helpful features specific to the mobile app.

How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

Going up to the top right here, we see real time trending hashtags. We can uncover real time trending hashtags, stories and images, but I just have hashtags up here right now. So, imagine this being not 12 but 50 hashtags or 50 stories or 50 images. What’s the more important hashtag or story for you to pay attention to? So, on the right-hand side, you see trending hashtags and emojis. What I can see now is for T-Mobile between 6:00 and 7:00 a.m.,

45 Marketing Tools to Consider for 2017

Razor Social

Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions. It is available both as Web and mobile application (Android and iOS). Pocket is the best way to save articles, videos and links from the web or mobile apps to view at any time.

Tools 87

10 Tips for Providing Top-Tier Twitter Customer Service

Sprout Social

Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral. Here’s a quick kitchen table explanation of how to track Twitter mentions in their various forms: Track @mentions, #hashtags and mentions of your company name. Make sure you have Twitter notifications enabled for both the mobile and desktop apps. — T-Mobile (@TMobile) August 20, 2018.

Here are the Twitter advanced search techniques brands need to know about

Sprout Social

Beyond a straight-up hashtag search, trying to find what you’re looking for with a normal Twitter search is like finding a needle in a haystack. These hashtags (results include specific #hashtags). ICYMI: Food-Allergy Friendly Options Available on Disney’s Mobile Order [link] pic.twitter.com/Uxg9zuBiWk. Here’s an example of a recent social roundup we found through the #smm hashtag. Let’s talk Twitter.

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Mobile footprint : Informs you about which wireless carrier and device your audience is using. And if you’re looking for something not so specific, there’s also a Recurring Trends option, which highlights some of the most popular hashtag trends on the platform. A well-timed Tweet sporting a trending hashtag could give your engagement a boost.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Comments can include text, hashtags, @ mentions, and emojis. This is a digital file, such as a PDF or EPUB, for reading on a computer, mobile device, or dedicated ebook reader. Follow Friday is a hashtag used to highlight some of your favorite Twitter accounts. Hashtag. Sentiment.

List 84

How to use Slack: a guide for social savvy businesses

Sprout Social

The platform can be used in-browser or as its own native app on desktop and mobile. Users communicate in channels denoted by specific hashtags. Tools like Mention cover social shout-outs beyond Twitter, including a daily recap of analytics which breaks down your number of mentions, sentiment analysis and your most important tagged messages. Trying to figure out how to use Slack? It’s totally worth it.

Meme 79

How to Manage Multiple Twitter Accounts From Your Desktop or Phone

Hootsuite

In this post you’ll learn about: Managing multiple Twitter accounts on mobile and desktop. You can do this on a desktop browser or through their mobile app. How to switch between multiple accounts with the Twitter mobile app. To remove a Twitter account on mobile, tap the … button. Streams display content in columns, allowing you to monitor things like posts, retweets, mentions, followers, and hashtags.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. The goal was to leverage positive sentiment from # WestJetChristmas and drive visits to the brand website and engage them there.

UGC 40

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. The goal was to leverage positive sentiment from # WestJetChristmas and drive visits to the brand website and engage them there.

UGC 40

Why Social Media Is Important for Content Marketing

agora pulse

Listen and monitor sentiment. Track Facebook brand mentions, tweets and hashtags in one easy place with Agorapulse – learn more here. Check how your blog looks on mobile. Over 50% of all web traffic is now mobile and 78% of users are using Twitter on their mobile device. You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work?

The 17 Best Social Media Management Tools

Webbiquity SMM

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Manage from a desktop browser or mobile device.