The Top 15 Hashtag Analytics Tools in 2021

Keyhole.co

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. Until recently, social media activism has been somewhat optional for brands. What is social media activism?

6 Ways to Optimize Your Hashtags on Instagram

Later

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. Learn how you can optimize hashtags on Instagram to reach your target market and grow engagement: Tip #1: Optimize Hashtags on Instagram by Staying Relevant . And finally, don’t forget location hashtags.

6 Ways to Level-up Your Hashtags on Instagram

Later

Hashtags on Instagram can be one of the most effective ways to grow your following and engagement. But a great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. . Ready to get your hashtag game in check? Check out these 6 ways to level-up your hashtags on Instagram: Hashtags on Instagram Tip #1: Add Up to 30 Hashtags to Every Instagram Post — But Make Sure They’re Relevant!

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook.

Tools 209

The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Did you miss our previous article on the best Sentiment Analysis Tools? The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times. Also, there are some limitation to the sentiment analysis tool.

Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Keyhole.co

Depending on how long your account has been active, Twitter can give you potentially years of data—allowing you to see which time periods were most effective for your account. Was it a hashtag? Blog Marketing Trends & Tips Hashtag Analytics Social Media Marketing Twitter Marketing

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

million Australian Monthly ACTIVE Users and determine how they were feeling about Julia Gillard, Tony Abbott, the Labor Party or the Liberal Part? I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. Question: How many Australians are over 18 and active on Facebook?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers.

Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

About 6,000 tweets are posted every second, not to mention all the activity on every other social platform and website. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Your campaign hashtags. Industry-specific terminology and hashtags.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in.

Tools 83

45 of the Best Social Media Analytics Tools

agora pulse

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags.

Twitter trending topics: How they work and how to use them

Sprout Social

This means following accounts, interacting with with posts about your niche, industry or interest, and being active enough on the platform that it begins to recognize more of your interests. Search for keywords or hashtags in your industry. Create an effective hashtag holiday strategy.

How tracking social media shares can strengthen your campaigns

Sprout Social

These elements include: Captions (short and off-the-cuff versus longer-form with hashtags or keywords). You might likewise notice that longer-form captions containing hashtags do well, too. Below’s an example of what social activity reporting looks like in Sprout Social.

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. One of the easiest ways to improve engagement is to publish posts when your audience is already active. Use the right hashtags.

15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. The social listening part is more active and strategic. Your branded hashtags. Unbranded industry hashtags.

What is brand monitoring and why is it important?

Sprout Social

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Monitoring tools like Sprout Social let you access a detailed sentiment analysis.

7 ways to use data to create better social media content

Sprout Social

Always look at engagement and sentiment. But going a layer deeper, sentiment, feelings and emotions are what drive a person’s reaction to your content. Engagement rates speak to the relevance of your content and track how actively involved with your content your audience is.

How to own the social media game in 4 simple steps!

Postcron

Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign. . And while it’s great to maintain an active presence online, it is ideal that it doesn’t take up much of your time.

Why Investors Need to Use Social Media

Convince & Convert

As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. For example, before the first Hunger Games film was released, a number of investors picked up on the fact that related hashtags were trending due a growing interest in the books. Using Facebook to Gauge Public Sentiment.

Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. While indoor activities are limited due to risk, rather than staying cooped up, people are embracing and exploring the great outdoors.

The 7 Most Important Social Media Marketing Metrics

Keyhole.co

Brand mentions and sentiment. It also helps you know if you are using the right combination of hashtags or keywords in your posts. As this can help you understand brand awareness and sentiment.

How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

When you actively engage with your customers and amplify their voices, they will be more inclined to help you in brand promotion. . You may use social listening tools to find your mentions and gauge the overall sentiment about your brand. .

UGC 52

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Twitter has 330 million monthly active users and 134 million daily active users. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Embrace offline activities.

The Top 16 Facebook Analytics Tools for Marketers

Keyhole.co

It’s difficult to avoid this decision – essentially every brand and business has target markets active on social media’s most popular network. For example, it quantifies sentiment and the influence of individual users.

The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. It’s useful for tracking promotions, branded hashtags , and Instagram contests in real-time. View your content overview, activity, and audience demographics.

Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags.

How to use social listening to improve your marketing messaging

Sprout Social

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy.

6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Use Event Hashtags on Instagram & Twitter. Cross-promoting your event on other platforms is always a good move; some brands’ audiences will be more active on Twitter or Instagram instead of Facebook, for example. And when it comes to Twitter and Instagram, hashtags are key. A lot of people underestimate how effective hashtags can be when you want to increase attendance, especially for local events.

3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. And the top tweets by influencers (that include that specific hashtag).”

Tools 213

The Social Listening Playbook for Super Eager Marketers

agora pulse

In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor. Brand mentions of both your handle and hashtag. Branded and unbranded hashtags relevant to your brand.

5 non-negotiable dashboards to track your social media success

Socialmedia.biz

Social media dashboards are the best way to consolidate all your social media activity into a single point. Like Cyfe, SumAll integrates with Facebook, Twitter, Google Analytics and 39 additional sources to give you a holistic view of your online activity in general as well as individual analytics from each of the sites it supports. It does this by integrating with all the major social networks and aggregate relevant content and users through the use of hashtag.

The complete guide to Instagram listening

Sprout Social

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Monitor the activity of your competitors. Not only do you have traditional customer service concerns to respond to, but also user-generated content and industry hashtags to keep an eye on.

Social Media Marketing 101 for Small [and New] Businesses

Keyhole.co

Listen to the conversations your customers are having online, track your competitors, and follow certain hashtags to keep up to date with the latest trends. Keyhole, for example, allows you to track brand mentions, sentiment and conversations your audience are having online.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

A social media campaign is a series of coordinated activities aimed at achieving a specific goal over a set period of time, with outcomes that can be tracked and measured. For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag.

6 steps to create an org-wide social listening strategy

Sprout Social

Improve sentiment around customer service. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude. Did the same sentiment come up often? Social listening is on the rise.

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Sentiment is a good place to start.

Navigating call-out culture: What to do when your brand is in the hot seat

Sprout Social

Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. Even a single, seemingly small or isolated issue can turn into a flurry of memes, Retweets, comments or a trending hashtag, so it’s important to move quickly and respond ASAP.

How Networks Leverage Social Media to Attract New TV Show Viewers

Socialmedia.biz

In terms of active audience engagement, the networks can use social data to create highly personalized content for fans. Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize. Lifting the hood of the social media engine allows networks to see sentiment and engagement behind their most recent posts.