Remove influence

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Influicity’s search page, where clients can select their influencer search filters from the menus on the left.

Trending Sources

Influence Met Transparency with @Kred

Unspoken

Kred is measurable Influence with 2 metrics: Influence: Ability to drive action: reply, retweet (RT) & new. Influence is on a scale from 1 – 1000 and measures how you inspire others to drive action. We all have influence – Community Influence.

7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? An influencer program and a content bazaar are two different things.

Three Influencer Marketing Secrets to Drive Traffic

Webbiquity SMM

Because of this aversion to ads, using influencers to sell products has become all the rage. Or perhaps you’re looking for new ways to get influencers engaged. Look for mid-level influencers; don’t just target the biggest names in your industry. Guest post by Tim Brown.

Who Are The Influencers and How DO We Find Them?

Unspoken

In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?”

HOW TO: Activate Your Brand's Super Influencers

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? Identifying your key influencers is fairly straightforward.

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

What Is Influencer Marketing?

Simply Measured

Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. The partnership between the brand and the influencer may include monetary compensation.

How to Find Influencers on Twitter

Razor Social

Who are the key influencers in your industry on Twitter that you need to connect with? By identifying and building relationships with influencers you will have many benefits – Get your content shared, form partnerships, generate business and much more. Find the influencers!

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Leading the push in this brave new world of quantifiable, and thus accountable, social media has been the renewed emphasis on influencer marketing. In a lot of ways, influencer marketing has just become a numbers game, the equivalent of link-baiting or SEO.

Paradox of Online Influence

Unspoken

I spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. A huge myth is forming which says that online popularity equals online influence. Based on this myth, tools which purport to measure online influence are popping up like mushrooms on a rainy day.

Influence is Not a Number

Waxing UnLyrical

But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. Influence is not a number. Here I go again: Klout does not equal Clout.

Seven truths about online influence

SocialFish

With all this talk about influence metrics , here’s my take on what I think you should pay attention to when looking for influencers in your open community. Influence has to do with relationships between people – both online and offline.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message. She was the epitome of this example! (I

The Beginner’s Guide to Influencer Marketing on Facebook

Simply Measured

You’re planning to execute an influencer marketing campaign on social media. It’s also the favorite platform of nearly one-third of influencers in the US for sharing branded content, followed by Instagram. A Mavrck study found that when influencers and other users post about a brand on Facebook, it drives 6.9 Find out how you can get in on the action with this guide to influencer marketing on Facebook. How to Find Influencers on Facebook.

The Dos and Don’ts of Influencer Marketing

Simply Measured

1024 512 Influencer marketing is becoming more and more popular by the day. Influencer marketing allows companies, big or small, to reach a highly relevant audience. Influencer marketing is now almost a household term for online marketers. The following are a few suggestions on what you should, and shouldn’t do to ensure your influencer marketing campaigns deliver maximum results and ROI. The Dos of Influencer Marketing. #1. Choose Your Influencers Carefully.

Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

Seeing as how hot a topic “influence&# is , we’d ping each other every now and again, and I started getting curious about Traackr. Given how much discussion there is around who an influencer is, how to identify them, influencer scores, yada yada, here is the main reason I’ve become a huge fan of Traackr: With Traackr, it’s not about numbers, or how much you talk to someone on Twitter all day. So it’s an active search, not a passive one.

The Fight for the Future of Influencer Analytics

Convince & Convert

Big news last week as Klout announced a significant overhaul of its influencer identification platform. The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more activity and behavior types comprising your Klout score.

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

How Brands Can Overcome the Biggest Influencer Marketing Challenges

Simply Measured

You’re familiar with influencer marketing. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. . Challenge #1: Measuring Influencer Marketing ROI. Create Custom URLs for Each Influencer.

Interview with Social Media Influencer: Gianfranco Cuzziol

Social Media Citizens

G: How would you define a social media “influencer”? GC: I define influence as being able to change other people’s behaviour or thoughts. Real influence also means that these actions are spread onwards to stimulate conversations in the wider community.

Return On Influence Can Return From Whence It Came

Dave Fleet

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. Tweet.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ).

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SocMetrics: A Better Standard for Influence

SocialFish

The concept of “influence&# is very hot among PR, social media and community management folks these days. Everyone wants to discover the secret formula for influence, and there are several tools that claim to accurately measure influence.

Instagram Influencer Best Practices from Under Armour

Simply Measured

Under Armour does a lot on Instagram, but one strategy stands out: the brand’s use of prominent professional athletes in posts to amplify reach and influence customers. Let see how Under Armour is using celebrity influencers on Instagram, and what other brands can learn from them.

Interview with Social Media Influencer: Tom H. C. Anderson

Social Media Citizens

Market Research” (Research Business Report, 2009), Tom is also a prominent blogger , recognized authority on social media, and the founder of Next Gen Market Research (NGMR), one of the most active networking groups for market researchers on the Web. G: How do you measure the influence?

The Rise of Micro-Influencers: How to Run a Micro-Influencer Campaign

Buffer Social

The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. What’s the best way to reach out to influencers? What are micro-influencers?

Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Reasons Why Online Influencer Outreach is Overrated. First , we tend to confuse audience with influence.

Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing

Convince & Convert

Bloggers are a fantastic springboard for such a strategy because they are easiest to search for contextually and granularly as opposed to searching for influencers on other channels. Bloggers also tend to be active on a plethora of channels since they.

How to Boost Your Social Media ROI with Influencer Marketing

Simply Measured

The best way to do that is by integrating your social media marketing with other effective marketing tactics such as influencer marketing. Recently, influencer marketing has been making waves in the marketing industry due to its ability to generate a huge ROI.

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Empire Avenue – Measurement of Social Influence?

Janet Fouts

People have been telling me I’ve “just GOT to sign up for Empire Avenue “, and “it’s a true measure of the real social influence of the experts&#. Your influence. Does the site measure your influence?

How Social Media Influencers Make or Break Your Business

Pixlee

When modern brands try to find powerful, cost-effective marketing solutions, they inevitably decide that social media influencers are the key to furthering their message authentically and successfully. How Does Influencer Marketing Work? Who Are Your Influencers?

Should Your Brand Incorporate Micro-Influencers into Its Social Strategy?

Simply Measured

2560 1280 At best, getting influencers to market your brand is hard, but most of the time it’s plain impossible. Well thankfully, there’s a new form of influencer marketing coming to fruition, and it’s called micro-influencer marketing. These people might sound tinier than the former, but micro-influencers are proving to be a massive marketing tool for businesses small to large. What Are Micro-Influencers? For example, this New York City-based Barkbox. "Hey

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How to Increase Sales with Influencer Marketing on Instagram

Simply Measured

Here are some of the latest Instagram stats : Instagram has over 700 million monthly active users and over 400 million daily active users . Instagram has more than 1 million monthly active advertisers— up from 200K last year. Influencers are sharing high-quality, creative promotional images to earn money by building a strong following and cultivating a community on Instagram. . Over the years, Instagram influencers have earned a name in their respective niches.

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media. Lead by Example. Utilizing reputable and relevant influencers is a terrific way to influence your audience to dive even deeper into your brand.

Which Metrics Do You Need in Your B2B Influencer Program?

Simply Measured

This week, our marketing team worked on refreshing our influencer marketing strategy. The sequence of events I am about to divulge was a perfect “real work” example of which metrics you need to include in your plan, and how to do it. Content Pipeline Influence .

Strategic Marketing of Managing Expectations

Unspoken

For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. “Happiness is in expectations management.”

What ARE Influencers Good For?

Geoff Livingston

There exists a hype bubble about the role of “influencers&# in an online marketing program. Influencer attention can’t sustain a community over the long term, and using them often fails to produce strength of online community and actual business measurements.

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Here’s a great example: Recently, NASA posted about the annual Perseid meteor shower on their Instagram account and used Stories to share more about the meteor shower and the research on it, talking to the scientists involved in the research and showing the equipment used for the research.