Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy.

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

MAY 2, 2024

In addition to understanding your customers in marketing, social listening helps you gather industry and competitor data, understand the customer’s experience with what you offer, and create opportunities to collaborate with influencers or even other brands. How well you relay your response reflects your brand personality.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 106

Brands Sentiment How To Analysis 106

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. It also shows you have a growing community doing word-of-mouth marketing.

Metrics 93

Metrics Influencer Marketing Survey 93

Hootsuite

JULY 24, 2023

Social listening and monitoring You’re going to want to know what the public sentiment of your brand is. Team collaboration and workflow management Collaboration and workflow management are important for realtors who work in teams. Hootsuite’s inbox gives you a single platform to perform all community management.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

SEPTEMBER 12, 2023

For instance, try other social platforms, other communities your audience actively uses, or even your website. Identifying the platforms your audience is most active on and cross-promoting your videos on those specific platforms. Is your audience active on Slack, FB, or Discord communities? The result?

YouTube 52

YouTube Video How To Sentiment 52

Hootsuite

JULY 20, 2023

billion people now active on social media , healthcare organizations across the world are embracing the opportunity to leverage these platforms to promote health initiatives, connect with patients, and draw attention to important causes and issues. Social media analytics also helps organizations identify positive sentiments and testimonials.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 124

Marketing How To Sample Samples 124

Keyhole.co

DECEMBER 22, 2022

The brand often encourages its followers to share their own stories and experiences, using hashtags (such as #nikefc, #nikewomen, and #justdoit) and other tactics to spark conversations and create a sense of community. Collaborating with public figures. Following viral trends. Source: Nike (Instagram). Source: Nygel Edmonds.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Understanding the competitive landscape, audience sentiment, and social climate is crucial.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Keyhole.co

FEBRUARY 26, 2024

This paid off, leading them to build a strong community around their niche. With 2,400 members, it built a close-knit community where users post content and hold discussions around the brand. Their target audience is sexually active people looking to spice up their sex lives. So, they got creative with their approach.

Social Media 59

Social Media Strategy UGC Influencer 59

SocMed Sean

DECEMBER 9, 2011

Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. 4) Sentiment Measurement – If your client thinks they can accurately measure how humans feel with an online tool, they are sadly mistaken and if you are propagating that myth, STOP! Social can do both.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Improve sentiment around customer service. Did the same sentiment come up often? — G2 (@G2dotcom) February 3, 2020.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. GM’s Mary Barra.

Skills 122

Skills Sentiment Team Press Release 122

Hootsuite

OCTOBER 21, 2020

What CMOs should do: Actively push social initiatives beyond your own team. Only about half the organizations we surveyed said they’ve expanded their social programs beyond customers to reach their broader communities. They’re also more likely to use social media for product development. Overall, mature organizations are 1.4

Social Media 137

Social Media Committee Organization Survey 137

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort. Basic social media workflow A basic social media workflow should involve all of your day-to-day activities.

Template 134

Template Templates Social Media Tips 134

Hootsuite

FEBRUARY 1, 2022

million active streamers , with video game streaming and eSports the most popular content for creators to broadcast to their followers. So, however small your niche, there’s likely a community on Twitch ready to be marketed to. Brands can reach out to high-performing streamers and ask about collaborations. Credit: Twitch.

Marketing 102

Marketing Authentication Template Templates 102

Keyhole.co

FEBRUARY 28, 2024

Besides their signature oddly entertaining content, the brand posts event updates, brand collaborations, and giveaways. Use Keyhole’s social listening and sentiment analysis to get a pulse on your audience’s preferences and choose marketing channels accordingly. million YouTube subscribers. million in the fourth quarter of 2023.

Social Media 105

Social Media Strategy Meme Education 105

Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Social listening finds these valuable customer data opportunities to improve your messaging, and brand champions to approach for potential collaborations.

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Define buyer personas and see where your customers are the most active.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

JULY 17, 2023

A good tool can help you work faster, create better content, collaborate with your team, analyze your results, and plan for the future. Start your free trial If you’re a social media marketer or community manager, Hootsuite Inbox is a big help. Basically, the right tool can make your job a lot easier.

Social Media 70

Social Media Tools HootSuite Price 70

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Listening spike alerts to let you know when there is a shift in activity. Analyze consumer sentiment and brand perception. Build a private community of influencers. View promotional activity and cost estimates. Send and collaborate on campaign briefs and drafts.

Influencer 107

Influencer Tools Marketing Software 107

Social Media Strategies Summit

FEBRUARY 13, 2020

This is likely due to the fact that decision makers across industries are active on social media. Slack is a workplace communication and collaboration platform that appeals to companies large and small. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram.

B2B 150

B2B Social Media Brands Hubspot 150

agora pulse

NOVEMBER 10, 2020

Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and asses the impact of your marketing campaigns. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

JANUARY 3, 2020

Twitter has 330 million monthly active users and 134 million daily active users. The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. positive sentiment around the conversation.

Twitter 129

Twitter Tips Influencer Hashtag 129

Hootsuite

JUNE 23, 2020

When you do it right, you build an authentic relationship with your viewers and community at large. These can reveal when a video emotionally resonates with viewers, which can be good or bad depending on the sentiment of those comments. They actively listen to what their audience is telling them and react to it.

YouTube 145

YouTube Engagement HootSuite Collaboration 145

Keyhole.co

JANUARY 24, 2024

Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. Plus, Wendy’s completely immerses itself in pop culture and active engagement with users. Twitter, in particular, is primed for this kind of engagement, which is why Wendy’s is so active on the platform.

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

APRIL 21, 2020

Get creative with polls and community questions to generate content ideas that align with your new focus. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know. With active listening topics, you can see if the perception is starting to lean one way or another.

How To 122

How To Social Media Management Metrics Team 122

Oktopost

MAY 30, 2023

Being in a constant time-crunch means opportunities for collaboration and ‘going the extra mile’ are rarely available. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how! Well…it’s more of a trickle.

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

MARCH 26, 2020

By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. Given the complex nature Red Hat’s offerings, the customer and community feedback Red Hat receives on social media every day is invaluable. Lean into your community.

Social Media Management 142

Social Media Management Social Media Comparison Energy 142

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand. It gives you legitimacy.

Instagram 117

Instagram HootSuite UGC Influencer 117

Mindjumpers

JUNE 19, 2014

Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. Predictive Modeling of Social Activity. This primarily demonstrated the extent to which Twitter activity reflects social activity.

Research 194

Research Data Social CRM Wikipedia 194

Sprout Social

DECEMBER 7, 2021

Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. More businesses will hire for social support and community management roles. This upcoming year, there’s going to be a lot more opportunity for customer collaboration,” says Rabiola.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Keyhole.co

NOVEMBER 19, 2020

Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. supports all the major social media such as Facebook, Instagram, YouTube, LinkedIn and Twitter, and makes their sentiment analysis available in multiple languages. Pros: Intuitive user experience.

Tools 98

Tools Social Media Sentiment Price 98

Oktopost

MARCH 2, 2020

Digital marketing activities traditionally include components like websites, newsletters, social media pages, and other online lead acquisition and nurturing tactics. . However, non-sales business activities should not be discounted either. . In actuality, digital marketing enables the automation of many lead nurturing activities.

B2B 136

B2B Marketing Construction Committee 136