Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. The tool helps you manage your social media accounts with the help of market insights. Top 7 Mention alternatives for 2024 Here is a list of social monitoring platforms that work as great alternatives to Mention.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 106

Influencer Marketing Collaboration ROI 106

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. The company’s founders understood one critical truth – in a saturated marketplace, simply launching a new product is not enough to get noticed.

Social Media 91

Social Media Marketing Proposal Case Study 91

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

The Realtime Report

AUGUST 16, 2023

Aurelijus Beleckis, the CEO of Elinta Robotics, the largest robotics company in Lithuania, delves into the evolving landscape of the global robotics industry, highlighting industry trends and the growth of Lithuania’s burgeoning sector. The company invests around 30% of its resources in R&D.

Collaboration 91

Collaboration Industry Mobile Influencer 91

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The company also recorded a whopping $2.2 But how did they hit the marketing bullseye with their social handles? The vacation rental marketplace doubles down on UGC marketing through its Twitter handle.

Communities 59

Communities Social Media Strategy UGC 59

Buffer Social

DECEMBER 20, 2023

This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. From groundbreaking technological advancements to glitzy entertainment releases, this year had it all.

Social Media 93

Social Media Film Meme Apple 93

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. The 2024 theme is African Americans and the Arts in the US.

Social Media 111

Social Media Authentication Communities Campaign 111

Oktopost

JULY 4, 2022

You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. However, after November 18th, 2024, you’ll no longer be able to access Social Studio at all. ? While this sounds simple, it creates an interesting ripple effect for the rest of the company.

B2B 132

B2B Social Media Management Metrics Social Media 132

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

ROI 96

ROI Cost B2B Organization 96

Tweaklibrary

JANUARY 21, 2024

Your company’s full potential may lie in implementing enterprise resource planning (ERP) software. Enterprise resource planning (ERP) software can improve your company’s data utilization across the board, including project accounting, warehouse management, human resources, and many other essential business processes.

Software 11

Software Module Microsoft System 11

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Tweaklibrary

FEBRUARY 3, 2024

But how do you choose the best asset management utility for your business in 2024? Since there are several options available in the market, choosing the right asset management can be a challenging task. It should be highly configurable so that it can meet the new regulations, standards & needs of the current market.

Software 11

Software Module Directory Open Source 11

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.   So, at the outset of 2024, I signed up for LinkedIn Premium again and made it my mission to answer the question: "Is LinkedIn Premium worth it for creators?" It just might.

LinkedIn 88

LinkedIn Review Badge Analytics 88

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 99

Tools HootSuite Price Marketing 99

Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. Even better, you can weave this social proof into your future marketing campaigns for added credibility. Around 8 in 10 businesses anticipate selling products or services via social media platforms by 2024.

Platform 108

Platform Tips Buy Instagram 108

Keyhole.co

FEBRUARY 5, 2024

What are you trying to achieve with your LinkedIn profile – investment in your business, collaborations, or customers for existing products and services? Just like an Instagram bio, your brand’s LinkedIn summary should be both interesting and informative in order to hook investors, collaborators, and future clients.

LinkedIn 52

LinkedIn How To Privacy URL 52

Buffer Social

DECEMBER 18, 2023

Last year was a big year for my handmade ornaments company, Forged Flare. Since I can’t be the only founder affected by the ups and downs of social media ads, I’d love to share the new tactics we’ve tried and how the results of these experiments are influencing how we approach marketing as we move into the new year.

Social Media 104

Social Media Small Business Marketing Collaboration 104

Sprout Social

OCTOBER 30, 2023

Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. Now is the time to reflect on how much time your brand spends on customer relationship marketing, and how teams can work together to improve this function at your organization. What is customer relationship marketing?

Social Media 123

Social Media Marketing Loyalty Collaboration 123

Keyhole.co

DECEMBER 18, 2023

But as you scale these efforts, you will also need a reliable social media marketing tool. It lets you handle your marketing activities across multiple social media platforms seamlessly. The pricing structure isn’t agile for companies with growing requirements and can get quite expensive with added features. Let’s get into it!

Price 52

Price Hashtag Analysis Sentiment 52

Sprout Social

NOVEMBER 21, 2023

And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. The company is home to an iconic portfolio of seven kitchenware brands including Corelle, Pyrex, Instant Pot and more. The collaboration between our departments is vital for the business,” says Pessoa.

Tips 99

Tips Collaboration Marketing Team 99

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services.

Influencer 104

Influencer Campaign Platform Marketing 104

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

HootSuite 111

HootSuite Brands Price Collaboration 111

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. As the marketing landscape continues to shift, it’s increasingly clear that social is a team effort. It can have real, tangible impacts on consumer expectations, market share and of course, marketing careers.

Social Media 105

Social Media Social Media Management Influencer Team 105

Keyhole.co

DECEMBER 14, 2023

Today, a business’s social media presence is one of its biggest assets to grow in a competitive market. If you feel like the above limitations can hinder your social media marketing efforts, there are some fantastic Awario alternatives you can opt for. It offers a whole suite of social media management and collaboration tools.

Price 52

Price Hashtag Metrics Analytics 52

Oktopost

FEBRUARY 1, 2024

64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Bill Hartzer

JANUARY 12, 2024

He stated, “We are thrilled to collaborate with Milk Makeup, BABOR, BYRD Hair, and Never Have I Ever. With an estimated 33 million Americans expected to make purchases via TikTok Shop in 2024, and the U.S. The company’s China live streaming sales have surpassed $500 million to date, with over 1.1

Brands 102

Brands Collaboration Analysis Hosting 102

Sprout Social

DECEMBER 19, 2023

Our latest Index report suggests consumers still want swiftness, but are more concerned than ever about quality customer service: 70% expect companies to provide personalized responses to customer service needs. Shared ownership requires reimagining your teams’ entire approach to collaboration.

How To 108

How To Survey Social Media Management Training 108

Hootsuite

JANUARY 23, 2024

LinkedIn marketing tools make it easier to build an effective brand presence on the platform. Let’s take a look at how to incorporate LinkedIn marketing tools into your social strategy. #1 Free 30-Day Trial What’s the purpose of LinkedIn marketing tools? And LinkedIn is the top platform for B2B marketers worldwide.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. The short answer is yes.

Brands 115

Brands Avatar Fashion Virtual World 115

Sprout Social

SEPTEMBER 25, 2023

As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Businesses that want to increase their market share over the next few years are putting a renewed focus on their customer service offerings–and with good reason. Superior customer experiences don’t happen by accident.

Strategy 114

Strategy How To Team Reputation 114

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. This article will equip marketers with the knowledge and skills necessary to leverage this powerful platform for successful marketing campaigns. Why Facebook Marketing?

Brands 52

Brands Facebook Marketing Advertising 52

Oktopost

FEBRUARY 15, 2024

94% of marketers report that curated, personalized content increases sales. Content creation is vital in effective marketing strategies. Plus, a sound studio will have advanced technology and facilities that most in-house marketing teams couldn’t access. Source What is a content creation studio?

Content 62

Content B2B Case Study Price 62