Sprout Social

OCTOBER 26, 2023

billion worldwide in 2023 The influencer marketing industry was worth just $1.7 billion in 2023 and is projected to reach $22.2 Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. billion in 2023 Brands are expected to spend $30.81 billion back in 2016.

Statistics 121

Statistics Influencer Strategy Marketing 121

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights.

Tools 104

Tools Tweetdeck Brands Sentiment 104

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? 1 Social Media Tool Create. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MARCH 14, 2023

But what you want and what social media platforms want isn’t always the same thing, is it? There’s a theory going around that social networks (mainly Facebook, LinkedIn, and Twitter) give preference to posts that use their native video solutions. my own social feeds) to see with my own eyes (a.k.a. Let’s do this.

Social Networking 97

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Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you.

Tools 52

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Quintly

JANUARY 12, 2022

By definition, social media data is generated by comments, posts, images, and, to a significant extent, social media videos. billion by 2023. This is because of the growing 4G and 5G cellular networks prevalence. This is because of the growing 4G and 5G cellular networks prevalence.

Data 98

Data Social Media How To Social Networking 98

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  However, I’m not a trend forecaster or follower by any means (I’ve been wearing the same dad sneakers for the past two years). What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 297

Trends Social Media UGC Marketing 297

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher. Black creativity is what moves culture.

Collaboration 92

Collaboration Brands Press Release Communities 92

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. And this is where social media monitoring tools come into place. Best of all?

Tools 52

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Hootsuite

MARCH 1, 2024

Instagram Threads nearly broke the internet when it debuted in early July 2023. In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use. 1 Social Media Tool Create.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Social Media Strategies Summit

JULY 19, 2023

app to become one of the world’s biggest social networks, with over one billion users. One recent example is the 2023 UEFA Champions League Final, where Pepsi hosts an annual pre-match “kickoff show.” So you might be surprised to learn that some of Monster’s most popular content focuses on the far more downbeat trend of ASMR.

Brands 130

Brands Energy Sports Fashion 130

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. Let’s make it clear: authenticity is more important than ever—that’s why leaning into it is one of our top predictions for the future of social media.

Influencer 95

Influencer Brands Collaboration Authentication 95

Hootsuite

MARCH 20, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. So what’s the deal with social networks charging for verification? He named YouTube, Reddit, and Discord as other social platforms with premium subscription plans. What is Meta Verified?

Badge 93

Badge Instagram HootSuite Guidelines 93

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). Social media and customer care are the front lines of your business.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Ignite Social Media

AUGUST 1, 2023

August 1, 2023: Ignite Social Media today released a groundbreaking study revealing insights into the behavior and performance of 50 leading brand accounts on Threads, Instagram’s latest social network. The dynamic nature of social media requires brands to stay updated, adapt, and optimize their strategies.

Study 78

Study Brands Patterns Sports 78

Keyhole.co

MAY 29, 2023

So if you are wondering where they might possibly be, rest assured they are probably on social media. In 2023, it is estimated that 4.89 billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96

Campaign 52

Campaign Social Media Hashtag Trends 52

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. For example, in the sentence “Sprout Social, Inc.

Brands 83

Brands Sentiment Analysis Marketing 83

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

Sentiment 98

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Later

MARCH 22, 2021

Voice marketing is one of the hottest new trends. Voice-enabled AI assistants are on the rise too — an estimated 8 billion will be in use by 2023. Stay up to date on the latest social media resources, tips, and courses with Later’s free newsletter — you’ll get it right in your inbox. Voice Marketing Trends.

Marketing 82

Marketing Trends Hosting Instagram 82

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Brands 106

Brands Sentiment How To Analysis 106

Buffer Social

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months. Love you, Lo-Fi filter.)

Features 113

Features Instagram How To Template 113

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 97

Strategy Sentiment Patterns Marketing 97

BeingOptimist

DECEMBER 7, 2022

Recently Twitter was acquired by Elon Musk , the reason why the founder of Tesla acquired this social media platform was to support free speech. News breaks: News breaks much faster on Twitter as compared to Facebook, LinkedIn, and other social networking sites. Is Twitter still relevant for business ?

Twitter 94

Twitter How To Microblogging URL 94

Hootsuite

NOVEMBER 7, 2022

Social media algorithms are the backbone of all social networks. In this post, we’ll answer the question of how social media algorithms work. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

Social Media 137

Social Media HootSuite Trends Feed 137

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

APRIL 11, 2022

million users by 2023. If you’re a social media manager with multiple clients, you’ll have support for as many TikTok accounts as you add. The app pulls “data from 95m+ sources including blogs, forums, social networks, news, videos and review sites.” Do you have a trusted box of TikTok tools? Sitting at $6.99

Tools 110

Tools HootSuite Marketing Analytics 110

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

DECEMBER 8, 2022

How do you know the “right” number of engagements to expect on your social posts? That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. What is a social media benchmark?

Social Media 120

Social Media HootSuite Real Estate How To 120

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. Given that social media is a whopping $231.1

Social Media 98

Social Media Social Media Management Influencer Trends 98

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts.

Social Media 120

Social Media HootSuite How To Template 120

Sprout Social

MAY 8, 2023

to noon Best days to post on LinkedIn Company Pages: Tuesdays through Thursdays Worst days to post on LinkedIn Company Pages: Weekends Unsurprising for this professional-focused social platform, LinkedIn engagement times are consistent with general business hours. However, social media for healthcare is more than navigating healthcare crises.

LinkedIn 102

LinkedIn Tourism Travel Education 102

Hootsuite

JUNE 27, 2023

Wouldn’t it be nice if you could wave a magic wand and have your social media marketing done for you? Realtors just need to invest in real estate social media automation to make it happen. In this blog, we’ll cover the benefits of social media automation for real estate agents. Well, kind of.

Real Estate 80

Real Estate Social Media Tools HootSuite 80

Hootsuite

DECEMBER 1, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. But on LinkedIn, business networking is the name of the game. LinkedIn is well known as the social network of choice for B2B marketers.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139