Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. How could social listening inform product development priorities?

Social Media 109

Social Media Marketing Atlassian Team 109

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

FEBRUARY 8, 2023

There’s a place for everyone on social media. Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. But if you work in a technical or niche industry, it might seem like you don’t belong on social. Godspeed Spook.

Industry 85

Industry Social Media B2B Resources 85

Keyhole.co

NOVEMBER 6, 2022

Similar to other tools on this list, Meltwater offers a social media management functionality. Pros: A great tool to identify media contacts and influencers in your industry. The platform also uses its “Social Intelligence Advisor” to give you data-driven advice and insights. Price: Custom. SharedCount.

Tools 52

Tools Social Media Sentiment Price 52

Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

Content 130

Content iPhone Sports Remix 130

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 101

Engagement Tips Loyalty Metrics 101

Sprout Social

FEBRUARY 14, 2023

While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. Whether we like it or not, seeing an original post from a familiar face in our social feeds has become a novelty. As networks work those kinks out, marketers have to adapt. It piques interest.

Authentication 89

Authentication Examples Class Team 89

Buffer Social

SEPTEMBER 5, 2023

— Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about.

Strategy 120

Strategy Brands Content UGC 120

Keyhole.co

JULY 18, 2023

Connect your TikTok business account to social media management tools, making planning and publishing across multiple platforms easier. You cannot connect your account to social media management tools. There are several types of ads to consider: In-feed ads: Ads that appear in For You feed.

Tips 52

Tips Marketing Trends Influencer 52

Keyhole.co

MARCH 2, 2023

At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging. It allows users to post on each of the major social media platforms without having to switch between tabs or devices.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

MAY 17, 2023

Have you won any other award, like an honorary recognition from your city or community organization? Two recent changes are especially powerful for video ads: Making in-feed videos play automatically and the new video views objective. Opportunity to show off your problem solving skills for difficult-to-sell listings.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Hootsuite

FEBRUARY 6, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Content moderation is a part of social media management in which a content moderator handles incoming messages, comments, and other content generated by third parties. What is content moderation?

FAQ 119

FAQ Tools HootSuite Content 119

Hootsuite

APRIL 11, 2023

For example, maybe your Instagram feed posts are seeing lackluster results, but your Reels are performing better than expected, and you have an active community engaging with your Stories. And all social media managers know the pain of an algorithm change (we’re looking at you, Instagram).

Analysis 105

Analysis Social Media HootSuite Tips 105

Hootsuite

JUNE 29, 2023

Well, you probably need to brush up on your social SEO.) But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Here’s how.

Reputation 107

Reputation Strategy Brands HootSuite 107

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. That same year, Tumblr, Friend, Feed and Justin.tv

Influencer 85

Influencer Social Media Hubspot Travel 85

Oktopost

JULY 20, 2023

In some ways, it was clear where it was all headed; in others, the marketing and sales execs of the 80s couldn’t have dreamed of the level of insight and details we could extract from a CRM in 2023. Or, maybe more aptly, social media accounts for so much of what we should be doing when it comes to generating and converting high-quality leads.

Social Media 62

Social Media Social Media Management Team B2B 62

Buffer Social

DECEMBER 11, 2023

Or would there be some Instagram algorithm magic that gave my content a boost, making it more likely to land on the Explore page and in my followers' feeds?  Follow Instagram's Terms of Use and Community Guidelines. For many Social Media Managers , creators, and business owners, this is a game-changer. 

Instagram 88

Instagram Review Badge Feed 88

Hootsuite

AUGUST 14, 2023

What about one perfect social media management tool? If you’re commitment-phobic when it comes to picking a social media management platform, we get it. There are plenty of other fish (or, in this case, management platforms) in the sea (a.k.a., 1 Social Media Tool Create.

HootSuite 67

HootSuite Social Media Management Price Hashtag 67

Oktopost

FEBRUARY 19, 2024

At Oktopost, our mission is to empower social media managers and help them do their jobs to their best potential. So we collected all the insights you need to put your best foot forward and create maximum opportunity from social media. Which Channels and Content Types Are Maximizing Social Conversions?

B2B 62

B2B Trends Social Media Strategy 62

Keyhole.co

SEPTEMBER 4, 2023

Hashtags – you might’ve spotted them nestled in the image captions of your Instagram feed, in the content of a Facebook story, or perhaps you’ve seen them highlighting the latest trends on your Twitter or TikTok feeds. How can Instagram hashtags benefit your brand? What is the 3 hashtag rule?

Hashtag 52

Hashtag Instagram Strategy How To 52

Oktopost

JUNE 28, 2023

Be ‘the Active One’ They say absence makes the heart grow fonder but, let’s face it, that phrase gained ground long before the term ‘social media’ was ever even invented. When it comes to the feed, FYP, or homepage, your absence is tantamount to your forgettability. With these, you can hone your strategy as you go.

Social Media 62

Social Media Engagement Strategy B2B 62

Sprout Social

JUNE 27, 2023

Social media manager. Brand manager. Director of social and partnerships. His interest and talents in social emerged early. Along with campaigns, we discussed making risks on social and his views on innovation, like artificial intelligence. Bob Wolfley has worn many hats: Content creator.

Travel 92

Travel B2B Automotive Campaign 92

Sprout Social

OCTOBER 30, 2023

That’s the question you should ask if you’re trying to improve your social performance and generate revenue. Consumers expect brands to treat them like friends (or at least friendly acquaintances) by being attentive and personal, not ignoring their messages while spamming their feed with posts.

Social Media 119

Social Media Marketing Loyalty Collaboration 119

Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” In 2021, Instagram merged IGTV and Feed videos into a single format: Instagram Video.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Hootsuite

AUGUST 22, 2023

Instagram planners offer the best tools for success, and often save social media marketers and community managers hours of valuable time. #1 1 Social Media Tool Create. Unlike Stories or Instagram notes , your reels and posts remain on your feed, and can be scrolled through by any user.

Instagram 64

Instagram HootSuite Hubspot Marketing 64

Hootsuite

MAY 9, 2023

Networking Real estate might feel like a solo game, but networking and community are integral parts of growing your brand. Social media makes it easy to meet and interact with like-minded agents, brokers, and firms. Check out these real estate social media post ideas to get your creative juices flowing.

Real Estate 89

Real Estate Social Media Marketing HootSuite 89

Buffer Social

OCTOBER 4, 2023

My audience, mostly being business owners and social media managers) wanted social media updates but all in one place.” I had turned on Creator Mode when I first started dabbling in LinkedIn content creation in early 2023, and I can’t recommend it enough.

LinkedIn 128

LinkedIn Brands Template Templates 128

Keyhole.co

SEPTEMBER 12, 2023

Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. For instance, try other social platforms, other communities your audience actively uses, or even your website.

YouTube 52

YouTube Video How To Sentiment 52

Keyhole.co

NOVEMBER 30, 2022

A social media analytics tool helps compare the social media performance to the overall goals, making you aware of what strategies are working and what needs to be changed. One such social media analytics and management tool is Brandwatch. Top 7 Agorapulse Alternatives For 2023. Key features.

Social Media 52

Social Media Analysis Sentiment Analytics 52

Buffer Social

NOVEMBER 29, 2023

To understand how much changed, it’s important to reflect on the year, especially as the end of 2023 comes closer. In the spirit of reflection, I was inspired to look at some of the predictions from our Social Media Predictions for 2023 and check in on their success (or lack thereof).

Social Media 99

Social Media Collaboration Social Media Management Newsletter 99

Hootsuite

JULY 19, 2023

This article will help recruiters and hiring managers know how to leverage social media platforms to source and attract top talent. At the end of this piece, you’ll be able to identify the helpful features and functionality of some popular social media recruiting tools.

Social Media 75

Social Media Tools HootSuite Hashtag 75

Hootsuite

JULY 13, 2023

Source: LinkedIn TikTok’s new lead generation ad objective helps social media managers easily collect info, too. And when Jerome sees an ad in his feed that says, “Hey Jerome! And isn’t that really what social selling is all about?) is key to generating social media leads. What are people saving?

Social Media 98

Social Media HootSuite Analytics Newsletter 98