Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?

Influencer 101

Influencer Brands Fashion Review 101

Ignite Social Media

SEPTEMBER 25, 2023

Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. Check out the full post over on the Carusele blog today.

Influencer 113

Influencer Brands Marketing Embedding 113

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 97

Fashion Influencer Ensembli Instagram 97

Ignite Social Media

SEPTEMBER 21, 2022

2023 will be no different as brands need to stay ahead of the curve to remain relevant. As the original social media agency, we’ve watched trends come and go , and we have a pretty good idea of what’s going to be big in 2023. Here are the top 6 social media trends to expect in 2023. Photo from Ignite Social Media Campaigns.

Trends 136

Trends Social Media Authentication Social Graph 136

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Bill Hartzer

OCTOBER 5, 2023

Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.

Research 149

Research Influencer Social Media Sports 149

Ignite Social Media

SEPTEMBER 22, 2022

2023 will be no different as brands need to stay ahead of the curve to remain relevant. . As the original social media agency, we’ve watched trends come and go , and we have a pretty good idea of what’s going to be big in 2023. Here are the top 6 social media trends to expect in 2023. . Social media is constantly evolving.

Trends 120

Trends Social Media Authentication Social Graph 120

The Realtime Report

OCTOBER 27, 2023

Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89% Marketers are willing to dig deep into their pockets to promote on Instagram. However, working with the right influencer is critical to engage with the target audience and run a successful Instagram marketing campaign.

Influencer 91

Influencer Engagement Instagram Survey 91

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer 107

Influencer Marketing Collaboration ROI 107

Ignite Social Media

FEBRUARY 1, 2023

And by now every social media marketer should have outlined their 2023 goals. Effective social media campaigns aren’t created overnight. And just like a giant snowball, take all those lessons you learned in 2022 and roll them into your 2023. Create an Action Plan ‘What is it that you want to achieve for 2023?’

Social Media Management 106

Social Media Management Social Media Trends Skills 106

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 107

ROI Influencer Marketing Survey 107

Ignite Social Media

DECEMBER 16, 2022

We’ve rounded up some of our insightful content to help shape your 2023 social media marketing strategies by highlighting the blog content that readers found most helpful in recent months. . In 2023, it’s time to do better and know better. Only then can you be truly effective in your marketing campaigns. .

Social Media 161

Social Media Brands Fair Use Marketing 161

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. Among the key findings: Brand awareness campaigns are the cheapest, while lead gen and sales campaigns are the most expensive.

Research 257

Research Report Social Media CPM 257

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services.

Case Study 114

Case Study Marketing Directory Retail 114

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Convince & Convert

NOVEMBER 16, 2023

My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? NetLine worked with TopRank for an influencer campaign earlier this year as we launched INTENTIVE , B2B’s first and only buyer-level intent platform.

Content 78

Content Marketing B2B SEO 78

Sprout Social

FEBRUARY 15, 2023

In 2023, brands continue to be held accountable by their customers—but the bar is higher. They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. Want to dig deeper?

Collaboration 99

Collaboration Brands Press Release Communities 99

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success.

Metrics 52

Metrics Influencer Sentiment ROI 52

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. As of the first quarter of 2023, Facebook had 269 million monthly active users in the US and Canada. Here are six brands achieving killer results on Facebook in 2023 to inspire you. RIMOWA also achieved a 2.2X

Brands 130

Brands Facebook Influencer Campaign 130

Keyhole.co

JANUARY 18, 2024

Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. This campaign vastly contributed to the brand’s online popularity. Instagram: 741.7K Twitter: 10.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

MAY 15, 2023

You can learn about audience preferences and how they feel about specific products, campaigns or topics. Discover key influencers and thought leaders that are leading the conversation, so you know whom to engage. You can use the platform to track specific hashtags and keywords as well as identify relevant influencers.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Hootsuite

JUNE 28, 2023

What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. Source: GWI When it comes to social selling, 43% of Gen Z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of Gen X and 9% of Boomers say the same. URL shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Like this recent video of residents interacting with the maintenance team.

Report 111

Report Brands Library Sentiment 111

Hootsuite

SEPTEMBER 6, 2023

Tell me about a strategy or campaign you created that you’re most proud of. Explain the planning and execution of a successful strategy or campaign, and point to specific actions you took that helped make it awesome. What strategy do you use to connect and build relationships with influencers? Time to brag! Ooh, sneaky.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Another key area is influencer marketing. Further, AI-driven marketing automation is assisting marketers in increasing speed and efficiency.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Jon Loomer

OCTOBER 9, 2023

When you create a new campaign, one of the first things you’ll do is select a buying type to determine how you will pay for your ads. If you selected Reach and Frequency (previously) or Reservation (now), you can plan your campaigns in advance with predictable performance. What Are Buying Types? What Changed?

Buy 188

Buy Types CPM Overview 188

Ignite Social Media

DECEMBER 14, 2022

A little late running your holiday campaign? Partner with an Influencer. Our favorite and most effective by far, Influencer marketing. As the holidays approach, partnering with an influencer can be a great way for brands to increase their reach and generate more engagement. . Stay Ahead: Plan for 2023. contact us.

Social Media 161

Social Media Strategy Marketing Hashtag 161

Sprout Social

MARCH 12, 2024

But as The 2023 Sprout Social Index™ points out, today only 25% of consumers believe brands must speak out on causes and news that align with their values to be memorable. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Keyhole.co

SEPTEMBER 20, 2023

You can analyze multiple profiles, brand mentions, and campaigns within minutes. Select the “Listening and Campaigns” tab. Partnering with Influencers and Advocates Influencer partnerships and word-of-mouth can go a long way to get the desired visibility on social media. Click on the orange “Add New Tracker” button.

Reputation 59

Reputation Brands Construction How To 59

Social Media Strategies Summit

JULY 19, 2023

2) Pepsi @pepsiglobal / 804K followers Pepsi takes an unusual approach to TikTok for businesses: rather than posting consistent daily content, the soft drinks brand prefers to leverage the platform for specific, high-profile campaigns. It’s not hard to see the appeal of this type of content. 4) Heinz @heinz_us / 60.5K The benefits are clear.

Brands 130

Brands Energy Sports Fashion 130

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation.

ROI 52

ROI Influencer Marketing Campaign 52

Keyhole.co

JUNE 26, 2023

On top of campaign tracking, influencer marketing, and social listening, you can also schedule and publish your social media posts on one platform. The post How To Calculate Engagement Rate In 2023? Take its free trial and get started now! Frequently Asked Questions How do I calculate engagement rate?

Engagement 52

Engagement How To Metrics ROI 52

Sprout Social

NOVEMBER 12, 2023

And we’ll explore some of the best brand collaborations we’ve seen this year to help inspire your next campaign. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. How do brands collaborate with influencers? What is a brand collaboration?

Collaboration 112

Collaboration Brands Fashion Sports 112