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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It’s fair to say 2023 has been a busy year in the social media world. Elon Musk (@elonmusk) July 23, 2023 More than just a name change, the move is part of Musk’s long-standing plan to create an “everything app” similar to China’s WeChat, which has no equivalent in the US. link] now points to [link].

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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126
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Rethinking the influencer-brand relationship

Sprout Social

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

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TikTok Analytics Guide 2023: Essential Metrics & Tools To Track

Keyhole.co

Hence, checking your TikTok analytics numbers can help you create winning marketing strategies and viral campaigns. Live If you have a good base of 1000 followers, you qualify for hosting Live videos on TikTok. You can go ahead and host your live sessions and interact with your audience directly.

Metrics 52
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. billion in revenue in 2023. Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests. But today, Airbnb boasts 7.7

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TikTok for Business: Top 10 Brands Smashing it on TikTok

Social Media Strategies Summit

2) Pepsi @pepsiglobal / 804K followers Pepsi takes an unusual approach to TikTok for businesses: rather than posting consistent daily content, the soft drinks brand prefers to leverage the platform for specific, high-profile campaigns. It’s not hard to see the appeal of this type of content. 4) Heinz @heinz_us / 60.5K The benefits are clear.

Brands 130
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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. Here’s how to use it in 2023.

Brands 145