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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It’s fair to say 2023 has been a busy year in the social media world. Elon Musk (@elonmusk) July 23, 2023 More than just a name change, the move is part of Musk’s long-standing plan to create an “everything app” similar to China’s WeChat, which has no equivalent in the US. link] now points to [link].

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. Here’s a preview of five social media advertising strategies to look forward to in 2023. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings.

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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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Rethinking the influencer-brand relationship

Sprout Social

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. billion in revenue in 2023. Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests. But today, Airbnb boasts 7.7

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

pic.twitter.com/OHXmwFTFfT — Duolingo (@duolingo) July 24, 2023 Why It Worked If there’s one thing social media users love talking about, it’s changes to social media platforms. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns. but this time—ken’s hosting. booking opens on july 17 at 10am PT.

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