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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

That made him an ideal, if surprising, choice to promote the brand collaboration between Gucci and The North Face. That made it a valuable tool for Kia, which wanted consumers to associate electric cars with feelings of togetherness and familial love. million followers on Instagram and 2.7 million on TikTok by simply being himself.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

They discussed various issues related to collaboration, including how to ensure cohesive branding, maintain effective communication, break down silos, and share best practices with university social media managers. Read on for all the key takeaways: Overcoming Common Higher Ed Collaboration Challenges. Her solution? Image source.

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How social media collaboration can boost your strategy’s impact

Sprout Social

It’s a tool for customer service and nurturing loyalty. A successful social media strategy is rooted in collaboration. Let’s walk through how you can practice social media collaboration with teams across your organization to increase your social strategy’s impact. The benefits of cross-team collaboration.

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10 best influencer marketing tools you need in 2022

Sprout Social

Influencer marketing is getting bigger in 2022. Today, there are now several influencer marketing tools out there to help speed up every step of the process. Today, there are now several influencer marketing tools out there to help speed up every step of the process. Influencer marketing tools for social listening.

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5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Because of that, Instagram should continue to be a part of your marketing strategy in 2022. On its own merit, these statistics may at first make some marketers hesitate to choose Instagram as a primary tool. As a marketing tool, Instagram is highly effective for advertisers seeking user engagement.

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Brand collaborations 101: e.l.f. and Dunkin’ prove the power of partnership

Sprout Social

Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. We’ve seen a lot of collabs in the fashion and music space, but right now, the winner for best brand collaboration might be e.l.f. — Dunkin' (@dunkindonuts) April 1, 2022. million) of e.l.f.’s

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9 social media marketer predictions for 2022

Sprout Social

Here are their predictions on what’s in store for the future of social media marketing in 2022. Will 2022 be the year we say goodbye to job listings that ask SMMs to do it all and then some? Your audience will take center stage… In 2022, engagement will have to go beyond liking posts and responding to comments.