Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. In January 2021, TikTok was the second most downloaded app in the world. In the first month of 2021, it was the most downloaded app across the globe with nearly 62 million installs. 69% of US teens are on TikTok.

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Sprout Social

FEBRUARY 1, 2021

For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep.

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agora pulse

FEBRUARY 25, 2021

Building a social media community? If you’re looking for ways to create a thriving online community, check out the following tips. We recently interviewed the co-owners and co-founders of Simply Social Media , Amy Tischler and Caitlin Jenkins, to ask them about building online communities. Amy and Caitlin: Be SOCIAL!

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Communities Social Media Tips Energy 113

Sprout Social

JUNE 23, 2021

— Zendesk (@Zendesk) April 26, 2021. Create a sense of community through user-generated content. Perhaps one of the more straightforward strategies to reduce churn that doesn’t require creating content is simply engaging with your customers via social. — Julien Paffumi (@jpaffumi) April 29, 2021.

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Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. 2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly transformative. Companies see value in influencers, too. Smaller Influencers with a Larger Impact.

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Influencer Marketing Discount Retail 75

Ignite Social Media

JANUARY 12, 2021

Nearly 20 years ago the management of corporate social responsibility was mostly placed within HR, diversity teams, or community relations teams. Now marketing teams have joined HR, community relations, and diversity teams in the responsibility of reacting to and communicating a brand’s position on this very touchy subject.

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Sprout Social

JUNE 22, 2021

Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands. — Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. million US users.

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Hootsuite

AUGUST 5, 2021

Rates should be based around an influencer’s follower count and engagement rate , but less-quantitative factors like star power , talent , or access to a niche audience can impact a rate as well. Engagement rate per post + extras for type of post (x #of posts) + extra factors = total rate. If your goal is conversions.

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Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

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B2B Communities Brands Loyalty 121

Hootsuite

JANUARY 6, 2022

Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet ). As COVID restrictions loosened in fall 2021, people started using social media in different ways. It’s a simple way to potentially improve engagement, but a powerful one. One likely explanation? And if that fails? Let’s goooo!

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Hootsuite

SEPTEMBER 24, 2022

This was amplified in 2021 with the location of nearly a thousand unmarked graves at sites of the now-shuttered institutions—and we know thousands more have yet to be discovered. The National Day for Truth and Reconciliation was declared by the Canadian government in 2021, after the graves were found at Indian Residential Schools.

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Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. The community offers 4 tiers of membership, tied to the level of access to content. About Zapnito.

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Press Release B2B Communities Marketing 78

Sprout Social

NOVEMBER 17, 2021

We’ve also included tips on how to use various livestreaming features to create engaging live content. These statistics alone are enough to convince anyone about the potential of using YouTube Live for expanding reach, growing brand awareness and engaging with a large audience. Let’s get started. What is YouTube Live?

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Later

DECEMBER 4, 2020

From monetization options for creators, to shoppable videos, we’re sharing our top 10 predictions for 2021! Instagram Reels Predictions: What Can We Expect in 2021? . Then if Instagram does roll out monetization features in 2021, you’ll already have built up an engaged audience. Reels algorithm becomes more sophisticated.

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Instagram How To Feed Feedly 88

Sprout Social

MAY 19, 2021

As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. The median social engagement rate is less than 1%.

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Engagement Brands Review Influencer 136

Pixlee

MARCH 31, 2021

Alo Yoga showcases Instagram posts from its customer community on-site, with shoppable tags for easy product navigation. Engage and Encourage Interaction. Having unique branded hashtags for specific campaigns will also help you monitor performance, engagement rate, and mentions. . The best thing about it?

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Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. Using social data to prepare your pitch. Showing how your idea supports business goals.

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Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. Here’s everything you need to know about Facebook Stories in 2021: . In time, you’ll get to know what your Facebook audience engages with most and can begin to create original content they’ll love.

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Sprout Social

SEPTEMBER 20, 2021

Growing an online community through social media is not a sprint, it’s a marathon. Solve for engagement, not speed. More engagements will organically stretch your reach which = more followers. When Facebook changed its algorithm (again) in January 2021, our reach numbers took a dive, like they have in the past.

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Social Media Strategy Instagram Communities 129

Laurel Papworth

MARCH 7, 2021

Social Media News Resources: Unmute the Quiet Australian Stop it at the Start campaign March 2021: Facebook negotiations breakdown Grocery Clerk vs Prominent Georgia family Dobbing in to FBI …or public service? We discussed “if it bleeds it ledes” as a behaviour modifier for the community.

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News Social Media YouTube Communities 52

Likeable

MARCH 31, 2021

Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. Social Monitoring: Social monitoring will give you the basics—things like engagement rate, relevant hashtags, or number of mentions. What Is Social Listening? Find out how Likeable can help.

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Strategy Brands Influencer Analysis 106

Social Media Strategies Summit

JANUARY 28, 2021

Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert. Here are some practical tips for crafting powerful Instagram captions to boost your engagement. Clarify Your Brand Voice.

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Later

AUGUST 24, 2021

Knowing the best time to post on LinkedIn can help you reach your audience when they’re most active and engaged (read: more likely to comment on and share your posts!). Knowing your best time to post on LinkedIn can help you reach new audiences and grow your community. 2: Experiment with Posting Times and Measure Your Progress.

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Pixlee

MAY 3, 2021

Ultimately, becoming a verified account can serve as an important milestone in building brand credibility and growing your community. But with many social networks rethinking their approach to verification , it’s important to seek out other ways to build trust with your community. . Alternative Ways to Build Trust with Followers.

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Social Media UGC Reddit YouTube 98

Pixlee

JUNE 16, 2021

As we move through 2021, the consumer landscape will continue to change as in-person events return. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Ecommerce Isn’t Stopping. Ecommerce Isn’t Stopping.

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Retail Trends UGC Mobile 52

Pixlee

AUGUST 16, 2021

Read on to discover the top ecommerce trends for 2021 and beyond. But, with twice the engagement rate of a regular video, shoppable videos are now starting to take over the ecommerce landscape. . Much like on other social media platforms, using authentic and original content on TikTok is an excellent way to increase engagement.

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Pixlee

FEBRUARY 3, 2021

Through influencer marketing , the brand partners with athletes, adventurers, and photographers of different backgrounds to inspire outdoorsy fans on social media and engage with its target audience. Ask yourself: Do you want to grow your Instagram engagement rate ? . 1 Identify Your Goal. 2 User-generated Content Is Key.

Instagram 98

Instagram Tips Discount UGC 98

Twenty4 Social

FEBRUARY 2, 2021

In this episode I dive into the 9 Social Media Trends and Predictions For 2021, listen now to hear what they are. In this episode, we’ll dive deeper into this article and talk about the pros and cons of the top 9 Social Media Trends & Predictions For 2021 You Need To Know. Create a thriving, happy and responsive community.

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Trends Social Media Instagram Small Business 52

Sprout Social

MARCH 17, 2021

— Sacramento Kings (@SacramentoKings) February 26, 2021. But asking for follows can attract people who aren’t actually interested in your brand and requesting Likes or Retweets can artificially inflate your engagement metrics. Killimaze) March 8, 2021. — Triscuit (@TheRealTriscuit) February 18, 2021.

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Social Media Strategy Upcoming Engagement 134

Oktopost

SEPTEMBER 4, 2020

LinkedIn may have a higher concentration of users who will engage with B2B marketing content. Facebook Groups and Communities can be a great place to find an audience for intelligent writing and commentary on your industry and its related topics. self admittedly, LinkedIn generally offers less engagement for unknown brands.

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B2B LinkedIn Facebook Statistics 150

Sprout Social

AUGUST 26, 2021

— Greg Baroth (@gbaroth) July 12, 2021. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. — toastfundraiser (@ToastFundraiser) August 13, 2021. Stone (she/her) (@ericamstone) August 16, 2021. BrittneeCoomer) August 3, 2021. Instructions: 1.

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Sprout Social

OCTOBER 5, 2022

In particular, August 2022 saw a 66.23% increase in engagement volume from August 2021. Brands can use Halloween tags to tap into conversations their community is having on social. Halloween was the most common with over 466,000 engagements and 778,206,312 potential impressions across social platforms. BringOnTheCandy.

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Likeable

AUGUST 9, 2021

Facebook expanded on this program in June 2021, allowing creators to earn payouts in the form of free Stars if they meet certain milestones, such as broadcasting a certain number of hours. Community Accelerator Program. Through the program, each community will receive up to $50,000 to help fund work that advances the community’s goals.

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Pixlee

SEPTEMBER 15, 2021

Though macro-influencers may reach a larger audience, micro-influencers typically see more engagement because they have built a more tight-knit, niche community of followers. Factors like your budget, your resources for managing a campaign, the engagement rate of the influencers, and your goals will ultimately determine your approach.

Tips 52

Tips Influencer Campaign Metrics 52

Pixlee

SEPTEMBER 15, 2021

Though macro-influencers may reach a larger audience, micro-influencers typically see more engagement because they have built a more tight-knit, niche community of followers. Factors like your budget, your resources for managing a campaign, the engagement rate of the influencers, and your goals will ultimately determine your approach.

Tips 52

Tips Influencer Campaign Metrics 52

Sprout Social

MAY 3, 2021

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. — Katerina (@katerinajeng) April 16, 2021. — Angry Asian Man (@angryasianman) April 1, 2021. Let the community speak”.

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Brands Education Communities Authentication 121

Hootsuite

AUGUST 19, 2021

Community management (engaging with followers, answering DMs and comments). — WorkInSocialTheySaid (@WorkInSociaI) July 18, 2021. — Wendy's (@Wendys) February 23, 2021. Community management. Here is a list of services commonly offered by freelancer social media managers: Social media strategy.

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