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How brands can collaborate with Black creators in 2023

Sprout Social

While these celebrations of Black culture are essential, Black creatives are challenging brands to think beyond these moments and collaborate with them year-round. In September 2021, they launched their social-first community initiative: Scene In Black. 3 brands working with Black creators beyond Black History Month 1.

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What not to do on social media in 2021

Sprout Social

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

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How to make the most out of your social data in 2021

Sprout Social

Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does. As we head into 2021 and prepare for even more change, it’s time for brands to reexamine how they’re leveraging social data to better understand and drive deeper connections with their audience.

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Brands need to meet creators on their own terms

Sprout Social

Social media would be kind of boring because, let’s be honest, your photo of what you ate for lunch doesn’t quite capture my attention like the content these creators put out. Creators are also capturing the attention of brands and social networks, who see opportunities to expand their consumer base and collaborate on content.

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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

But with many social networks rethinking their approach to verification , it’s important to seek out other ways to build trust with your community. . Using an automated software like Pixlee’s CRM is a great way to pull in customer photos from brand mentions and hashtags of your choice, no matter the social platform in question.

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

A social media manager’s job is to provide expertise, build strategy, craft engaging platform-specific content, and decide if that content fits into the current overall conversation on social media–not to just blindly post when someone says “post this.”. — Jon-Stephen Stansel (@jsstansel) August 3, 2021.

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Valuable Things Twitter Mentions Can Tell You About Your Business

Hootsuite

— Daniel Dae Kim (@danieldaekim) February 20, 2021. — Zain Chagla (@zchagla) February 25, 2021. — kid_Qr (@meinca1959) March 11, 2021. MD, MS, FACS (@TomVargheseJr) February 12, 2021. — Kat Petty (@RorschachKat) February 25, 2021. Like all social media, Twitter is a social platform.

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