Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Posted by Adore Me on Monday, February 15, 2021.

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BeingOptimist

JULY 15, 2021

So, let us get into the details of some expert Tik Tok marketing strategies that will help businesses reach their goals in 2021. Transparency and authenticity are of paramount importance in 2021. Sharing Tik Tok videos on YouTube, Snapchat, Instagram, and Facebook will help you capitalize on your video marketing tactics.

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Ignite Social Media

FEBRUARY 9, 2022

The 2021 Cloudflare report had TikTok shoot up from 7th place in 2020 to 1st place at the end of 2021, dethroning Google and becoming the number one most popular domain. In July 2021, TikTok became the first non-Facebook app to reach 3 billion downloads globally. Make TikToks.” Followers: 49.8k.

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Pixlee

AUGUST 16, 2021

Read on to discover the top ecommerce trends for 2021 and beyond. Instagram & Facebook Shops. Just over a year ago, Facebook launched Facebook and Shoppable Instagram. Much like on other social media platforms, using authentic and original content on TikTok is an excellent way to increase engagement.

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Pixlee

MAY 3, 2021

This guide details how to become verified on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and Snapchat. Verification on Facebook is indicated by a blue check mark placed next to your account name. . When people notice the mark, it shows that you are an authentic entity. Provide a reason for pursuing verification.

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Social Media Strategies Summit

OCTOBER 21, 2021

Danielle Morrill (@DanielleMorrill) October 12, 2021. Profiles: Facebook. He was recognized as “Best Leader on Facebook” at the 2020 CSuite Digital Leadership Awards , but his social presence extends beyond the Mark Zuckerberg-owned platform. Aaron Levie (@levie) October 10, 2021. Profiles: Facebook.

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Pixlee

DECEMBER 1, 2020

Influencers have the power to affect the buying habits of their followers by uploading original—sometimes sponsored—content to social media platforms like Instagram, YouTube, Snapchat, Facebook or LinkedIn. Converting that digital interest into in-person traffic will be critical in 2021 as in-person shopping reemerges for consumers.

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Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

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Hootsuite

FEBRUARY 10, 2022

While everyone from celebrities to global brands like Nike have gotten involved, Facebook is responsible for setting the metaverse buzz in motion. Facebook is now Meta, and the company has plans to make significant moves in the Metaverse world in the years to come. Why did Facebook rebrand to Meta? The reason? It’s simple.

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SocMed Sean

FEBRUARY 15, 2022

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. billion active global users as of 2021, 69% are aged 13-24, and users spend an average of 46 minutes on TikTok per day. Consumers today are much savvier and appreciate authenticity.

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Pam Moore

MARCH 7, 2023

It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. It's also not as simple as being quirky or finding a few silly dances and stock images to throw up on your LinkedIn, Instagram, Facebook, Twitter or TikTok posts. Brands can never be perfect.

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Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. Position your brand as authentic. Is there anything more authentic than a live stream?

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Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

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Sprout Social

APRIL 7, 2022

Myers’ high profile “criminal career” began in October 2021 when his Leeds-based bakery Get Baked was reported to a local Trading Standards agency for their use of contraband. Instead of shying away from the crisis, Myers took to the brand’s Facebook profile to report on what happened in his own unfiltered way. Be authentic.

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Pixlee

JUNE 7, 2021

The Instagram algorithm changes as the platform releases new features—but how exactly does it change and how can you avoid low engagement in 2021? So, amp up your engagement game, and humanize your brand through authentic and active communication. How does the Instagram algorithm work—6 key ranking factors. Image source.

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Hootsuite

AUGUST 15, 2022

But what about Facebook Reels? Facebook’s version of short-form video showed up a little after the other apps, but don’t sleep on these Reels. Facebook Reels are a useful tool in every content creator’s marketing strategy. What are Reels on Facebook? Facebook Reels vs. Instagram Reels.

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Sprout Social

NOVEMBER 30, 2021

of consumers aged 25-34 made at least one purchase on social media in 2021. The platforms that are currently offering social commerce are Facebook, Instagram , Pinterest and WeChat. In mid-July 2021, Snap purchased Vertebrae , a company that produces 3D images of products for brands. According to a recent survey , 55.5%

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Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. Why try YouTube Shorts?

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Social Media Strategies Summit

APRIL 22, 2019

The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. While Instagram Stories have been widely adopted by brands, only around nine percent of major brands post to Facebook Stories. As with most features on Facebook, there is typically an advantage to being an early adopter.

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Later

MARCH 22, 2021

Whether you’re new to the industry or a total pro, we’re sharing 7 courses every social media manager should take in 2021: . Facebook BluePrint’s “Improve Your Creative Strategy”. With Elise in your corner, you’ll be growing an authentic community in no time. . 7 Social Media Courses for Marketers. Cost: Free!

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Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

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Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

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Sprout Social

APRIL 14, 2021

According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers. You can either create the closed captions yourself or let your social platform do the work for you—IGTV, Twitter, Facebook and YouTube all enable automatic closed captions now.

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Later

NOVEMBER 23, 2020

Below, we look at TikTok’s rise as an e-commerce destination and share our predictions on how TikTok will impact social commerce in 2021 and beyond: Is TikTok the Future of Social Commerce? Facebook was the first to do it, and its success helped lock in its dominance. Check out our guide to Gen Z marketing in 2021 ! . #2:

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Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. For context, SmartInsights found the average CTR for Instagram feed ads is just 0.22%, and Facebook’s CTR is 1.11%. Aspirational.

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Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Ready to plan your Instagram strategy for 2021?

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Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Ready to plan your Instagram strategy for 2021?

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Social Media Strategies Summit

OCTOBER 14, 2021

For Natalie Labuda of E*TRADE, effective crisis response boils down to three main elements: Authenticity: It’s easy for brands to be reactive and jump into every conversation they see, but Natalie recommends a selective approach. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If

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Sprout Social

JULY 5, 2022

According to the 2022 Sprout Social Index™ , 51% of consumers plan to spend more time on YouTube in the next 12 months, making it the second most prominent platform after Facebook. By inviting your team to step in front of the camera, you will win over your audience with authenticity. The most successful unboxing videos seem authentic.

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Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5 TikTok generated around $4.6 TikTok boasted 1.2

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Pixlee

OCTOBER 14, 2021

billion in 2021. They are looking for more authenticity, purpose, and transparency. Either keep your videos simple to maintain authenticity or go all out and hyper-optimize for engagement by resharing user videos, participating in TikTok challenges, or even putting together captivating social videos. Adapt to the platform.

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Hootsuite

NOVEMBER 17, 2022

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. Meta recently expanded digital collectibles to 100+ countries on Instagram and Facebook, Twitter allows NFT profile pictures , TikTok experimented with selling NFTs , and Reddit just launched their own NFT marketplace. What is an NFT?

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Sprout Social

OCTOBER 11, 2022

Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. — BBC Sport (@BBCSport) August 1, 2021. HateWontWin pic.twitter.com/Butb42lDu3. We’re turning our beliefs into action.

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agora pulse

DECEMBER 23, 2020

From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less | Andrea Vahl. Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less | Andrea Vahl.

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Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. He did a little better than that, though, ushering in a 700% increase in sales from March 2020 to March 2021. It helps to convey authenticity (another critical brand attribute).

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Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. In turn, they regularly use customer photos as a means of highlighting their latest promotions with a much-needed sense of authenticity. Having a connected Facebook Page. Businesses shouldn’t be shy about selling on Instagram anymore.

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Sprout Social

MAY 19, 2021

Here’s what that looks like broken down by platform: Median benchmark for Facebook engagement: 0.09%. 8 ways customers interact with brands on social in 2021. Sprout Social’s review management tool unifies reviews from Facebook, Glassdoor, TripAdvisor and Google My Business into one view to simplify your response process.

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