Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. _shelbyparis) January 15, 2021. Shelby????? This is the Black community’s time to shine.

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Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

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B2B Marketing Apple Compete 62

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

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Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

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Conversation Review Marketing How To 136

Social Media Strategies Summit

OCTOBER 21, 2021

Danielle Morrill (@DanielleMorrill) October 12, 2021. Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Aaron Levie (@levie) October 10, 2021. Whitney Wolfe Herd (@WhitWolfeHerd) April 27, 2021. Instagram.

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Social Media Startup LinkedIn Telecommunications 211

Pam Moore

MARCH 7, 2023

It's important you understand and develop your brand personality so you can best present yourself to the world as well as achieve your business and marketing goals. It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Brands can never be perfect.

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Authentication eBook Brands B2B 78

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Learning the ropes of social media marketing?

Skills 195

Skills Social Media Marketing Influencer 195

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform.

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Questions Banking Insurance HootSuite 104

Oktopost

JULY 29, 2021

Watch the recording: Want to hear more from renowned marketing leaders? In February 2021 it was announced that Brandwatch had been acquired by Cision , the leader in news distribution and media monitoring and analysis for $450 million. Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

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Crimson Hexagon B2B Apple Authentication 62

Sprout Social

NOVEMBER 17, 2022

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Customers are more likely to buy from brands that align with their personal values—it’s 74% more important to consumers than it was in 2021, according to data from The Sprout Social Index™.

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Types Instagram Brands Collaboration 118

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

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Template Templates How To Training 78

Pam Moore

SEPTEMBER 3, 2020

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.

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Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. In this article, we’ll explore the close connection between social listening and strong content marketing practices. Sharing content related to the company or brand.

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Content FAQ Sentiment Hashtag 118

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Why would you market on a platform that doesn’t cater to your target audience? In 2021 there were 78.7 This uptick in older users flocking to the app means one major thing for businesses: your target market is waiting on TikTok.

B2B 111

B2B Examples Marketing Small Business 111

Sprout Social

APRIL 26, 2022

As HubSpot’s Director of Executive Communications Hannah Fleishman puts it, “The reality is, an executive’s platform is one of the most powerful recruiting, marketing and sales tools a company has.”. Looking for some must-follow B2B startup CEOs. I’m talking “change the world” kinda companies. Any recommendations?

Strategy 86

Strategy How To Training ROI 86

Oktopost

JUNE 16, 2022

Matthew Balcerek, recently named in Forbes 30 Under 30, and marketing leader at Debbie takes the hot seat. Want to hear more from renowned B2B marketing leaders? Matt Balcerek, a recent Forbes 30 Under 30 lister, is currently leading marketing at US-based fintech – Debbie – the first rewards platform for debt payoff.

Banking 25

Banking B2B Apple Forums 25

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Why would you market on a platform that doesn’t cater to your target audience? In 2021 there were 78.7 This uptick in older users flocking to the app means one major thing for businesses: your target market is waiting on TikTok.

B2B 62

B2B Examples Marketing Small Business 62

The Realtime Report

SEPTEMBER 19, 2022

A recent report shows that women-owned companies outperform the market, with their value increasing 143.6% I often find, both for myself and other women venturing into technology, that in order to develop professionally, we must separate from our authenticity. million business applications being filed to launch a new company in 2021.

Startup 20

Startup Industry Compete B2B 20

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. million gain over 2021.

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Statistics LinkedIn Marketing B2B 141

Hootsuite

MAY 26, 2021

Think it’s the same as social media marketing ? That means you can reach out to an audience who already have an interest in what you’re offering and authentically connect with them, offering useful information when the time is right. Authenticity builds trust — and that, in turn, can become customer loyalty. Spoiler: It’s not.).

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HootSuite How To B2B LinkedIn 145

Hootsuite

APRIL 7, 2021

And your Instagram account alone might have a few different answers, depending on your marketing goals. But beyond that, it’s also important to know what, exactly, your goals are for your Instagram marketing strategy. An Instagram content calendar should be as data-driven as the rest of the marketing strategy.

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Instagram HootSuite Analytics B2B 145

Oktopost

FEBRUARY 18, 2021

Sometimes, the most authentic way to express yourself is through a picture of the Real Housewives of Beverly Hills yelling at a cat across a dinner table. There is, however, one arena where memes have proven they are more than just throwaway gags — marketing. Why use memes for marketing? What is meme marketing?

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Meme Social Media Tools Template 116

Social Media Strategies Summit

AUGUST 26, 2022

Investing in content marketing can secure exceptional results for your brand. It’s why 97% of businesses had a content marketing strategy in place in 2021. And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. Generate Organic Traffic. Source: google.com.

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Loyalty Software Publishing SEO 204

Hootsuite

JUNE 27, 2022

That can be intimidating, because marketing to these groups is notoriously difficult. Because TikTok is wildly embracing things that aren’t traditionally or mainstream cool—so long as it comes across as authentic. Authenticity rules on TikTok. Your brand can be embraced one minute and shunned the next. Even finance.

B2B 97

B2B Trends Authentication Film 97

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. What is influencer marketing? Why Instagram influencer marketing campaigns?

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Influencer Campaign Instagram Data 52

Buffer Social

AUGUST 23, 2023

While social media is a powerful marketing tool, plenty of entrepreneurs have proved that quality over quantity is key when it comes to using social media to maximize their reach – and sales. If you don’t, fear not; we have guides to defining your target market and creating marketing personas ).

Small Business 77

Small Business Activities Platform Social Media 77

Social Media Strategies Summit

JULY 28, 2021

billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. of marketers believe it to be an important part of their overall digital marketing plan. With a user base of 3.78

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Social Media Discount Influencer B2B 264

Hootsuite

MAY 30, 2023

In fact, 71% of lawyers are currently getting clients from social media despite 43% of firms not having a marketing budget. Read on for how to create a winning social media marketing strategy for law firms. #1 Think of social media marketing for lawyers as the same as sponsoring community events and golf tournaments. Love video?

Social Media 79

Social Media HootSuite Template Templates 79

Oktopost

DECEMBER 28, 2020

Content marketing is a marketing strategy based on creating and distributing engaging, informative, and resonant content to attract and keep your target audience. . Through content marketing, you can connect with them, build their trust, generate leads, and improve your overall conversion rate. So how can your brand stand out?

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B2B Content Case Study Marketing 125