Oktopost

NOVEMBER 14, 2024

Signs indicate that we may be headed into another Great Resignation—a repeat of the mass upswing of people quitting their jobs in 2021. Employer branding is critical to marketing yourself to the top talent in your industry. The winds of change are blowing and might carry some of your best employees out the door.

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Ignite Social Media

JANUARY 12, 2021

The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. Occasionally marketing departments would create multiple versions of the same ad (white family, black family: check). Be Authentic. Unconscious bias. So, is your brand prepared?

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Social Media Strategies Summit

NOVEMBER 4, 2021

Sure, that people keep consuming growing amounts of content might seem like a good sign to most marketers. According to data from the Internet Live Stats website, there have been more than 2 billion blog posts, 232 billion tweets, and 25 billion Instagram posts between January and October 2021. Get Super-Niche. Example: :3ildcat.

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Later

JANUARY 10, 2021

Getting more Instagram followers should be a top priority for any business that uses Instagram for marketing, but it’s not as easy as it once was. Read on to discover 7 ways to authentically get more followers in 2021: Get More Instagram Followers Tip #1: Use Instagram Reels . The post 7 Ways to (Authentically!)

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Hootsuite

OCTOBER 9, 2024

Consumers trust what other consumers say over a brand’s own marketing. Teaming up with those who already love what you do make for the most authentic, impactful partnerships! Marlow Monitoring conversations about your brand and industry online is a powerful marketing tool. Tip: Spot an influencer gushing over your brand?

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Hootsuite

OCTOBER 27, 2021

Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. The verified badge lets your audience know you’re authentic. Step 2 : Confirm your authenticity. What is Facebook verification? How to get verified on Facebook. Uniqueness.

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Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. Cross-promotion is key.

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Retail Social Media How To UGC 117

The Realtime Report

NOVEMBER 19, 2021

Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 billion in 2021 , and that number is only expected to grow. to over $36 billion in 2021. As the influencer marketing industry continues to prosper, brands will need to adapt with it.

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Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. Social media marketing is also about connecting with customers where they are. A 2021 J.D. Its about building trust.

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Sprout Social

SEPTEMBER 7, 2021

. — nba paint (@nba_paint) August 21, 2021. There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. 6 social campaigns that captivated the internet in 2021. — isa (@_isa0k) June 14, 2021.

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Social Media Strategies Summit

DECEMBER 17, 2020

As we head into 2021 (with hope on the horizon that we may get back some pre-pandemic normalcy), many of the trends we saw emerge in social media in 2020 will continue to evolve how consumers – and brands – utilize these powerful platforms. Don’t be a victim of tone-deaf marketing. 1 More Live, Long-Form, and Low-Production Video.

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Sprout Social

FEBRUARY 14, 2023

Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. As networks work those kinks out, marketers have to adapt. It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement).

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The Realtime Report

NOVEMBER 3, 2021

Upgrade Your Small Business Saturday Strategy Using These Digital Marketing Tips. In fact, the entire “Turkey 5” period between Thanksgiving and Cyber Monday is like the Super Bowl of digital marketing. In fact, for the 2021 season, all signs point to continued growth. Most Important, Be Authentic. Youssef El-Mansy.

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Social Media Strategies Summit

OCTOBER 21, 2021

Danielle Morrill (@DanielleMorrill) October 12, 2021. Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Aaron Levie (@levie) October 10, 2021. Whitney Wolfe Herd (@WhitWolfeHerd) April 27, 2021. Instagram.

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Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

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Pixlee

MARCH 29, 2021

Digital business has given birth to digital marketing, and web owners are constantly trying to reach customers through marketing tactics that speak to this digital age. The digital world is moving at a fast pace, and clinging to traditional strategies may be a marketer’s downfall to competitors. . Why Ambassador Marketing?

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Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report.

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Examples Tips Patterns Instagram 140

BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

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Oktopost

FEBRUARY 2, 2022

Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

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Ignite Social Media

JUNE 24, 2021

While the networks are constantly changing and new features rolling out, we’re still seeing brands make social media marketing mistakes that are easily avoidable. People like seeing brands be more relatable and real in an authentic way. Social media has been a part of our lives for over 20 years. Repetitive Imagery.

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agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Learning the ropes of social media marketing?

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BeingOptimist

FEBRUARY 9, 2021

Instagram has become one of the high potential platforms for marketers to promote their business. Small Businesses or new startups usually get into trouble to attract a targeted audience due to a lack of budgets for assertive marketing. Best Instagram Marketing Strategies For Small Businesses In 2021.

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Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The best social commerce platforms to use in 2021. This is where social commerce comes into play. Learn what works (and do more of it).

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Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. 2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly transformative. for every dollar spent on influencer marketing.

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Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

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SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

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Hootsuite

APRIL 7, 2021

And your Instagram account alone might have a few different answers, depending on your marketing goals. But beyond that, it’s also important to know what, exactly, your goals are for your Instagram marketing strategy. An Instagram content calendar should be as data-driven as the rest of the marketing strategy.

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Social Media Strategies Summit

SEPTEMBER 9, 2022

In 2021, two-thirds of Americans were unfamiliar with them, whereas only 7% don’t know what they are today. So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. The adoption of NFTs as a marketing tool is already pretty high. Image source.

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Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. As of December 2021, the platform boasts over 7.5 So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? How to market on Twitch: 3 methods.

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Hootsuite

JULY 29, 2021

You’ll find a lot of documentary-style shots here, which can give a social feed a much-needed dose of authenticity. The post 38 of the Best Free Stock Photo Websites for 2021 appeared first on Social Media Marketing & Management Dashboard. Freestocks.org. Three photographer pals create stock images in their spare time.

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Sprout Social

OCTOBER 11, 2021

(@TheJennyLi) August 30, 2021. But it’s harder to confirm a link to other popular success metrics, like driving revenue, building brand awareness, breaking into new markets or all of the above. Hear me out: Authentic humour drives real results. — Aldi Stores UK (@AldiUK) September 1, 2021.

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Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. peace1) September 29, 2021. — JLO BEAUTY (@jlobeauty) January 12, 2021. — peace1 ??????

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Social Media Strategies Summit

JULY 28, 2022

We are a fully remote and global team of marketing experts! We’ve also recently added a Marketing Intern to our team who is a jack of all trades! At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic.

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Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. And with the growth in video consumption has come an accompanying increase in video marketing. . Why Video Marketing.

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Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challengebrands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. Cross-promotion is key.

Retail 86

Retail Social Media How To UGC 86

Keyhole.co

DECEMBER 17, 2020

You probably started hearing how Instagram Influencer Marketing was all the rage a few years ago and rolled your eyes. Despite your eye-roll, it didn’t go away and influencer marketing became more prevalent. It’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years.

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Influencer Campaign Instagram Data 128

Ignite Social Media

JUNE 15, 2021

In September of 2019, the TikTok takeover began as brands, marketers, and consumers’ interest in TikTok began to surge. What’s recently made TikTok even more appealing to marketers is data showing the purchase consideration on the app is also relatively high , especially among Gen Z. that’s two digs at IG now).

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