Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. It allows brands to showcase their products on posts and Stories.

Products 164

Products Instagram Brands How To 164

Sprout Social

JANUARY 10, 2019

Fast forward to 2019 and times have changed. Another key component of Instagram growth is not sucking at hashtags. But perhaps the most notable feature for modern brands is Sprout’s Stories analytics. Iconosquare is an Instagram analytics tool that’s tailored for agencies and brands managing multiple accounts.

Analytics 110

Analytics Instagram Tools Hashtag 110

Sprout Social

JANUARY 2, 2019

We saw Facebook’s algorithm update rock the business world, for starters. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” Integrate emerging trends and best practices into your 2019 social media marketing strategy.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 136

Social Media Strategy Brands Airlines 136

Social Media Strategies Summit

MARCH 25, 2021

These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram. Zimba Boosts Average Order Value With Facebook Shops. Source: Facebook ).

Examples 223

Examples Retail Instagram Buy 223

Pam Moore

JUNE 28, 2019

The tactics that worked in past years will not work in 2019. If you want to get a grip on your content marketing in 2019 and see consistent, measurable, repeatable results, then you MUST utilize a content calendar. Download our 2019 content calendar template here -> 2019 Content Calendar Template.

Template 60

Template Templates Content Marketing 60

Unmetric

APRIL 2, 2019

At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. Why is BTS so famous?

Social Media 97

Social Media Brands Marketing Tourism 97

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. The numbers are hard to argue with.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Buffer Social

DECEMBER 3, 2018

For example, Facebook recently shared that meaningful conversations are one of the most influential factors on the platform. Today we’re covering everything you need to know about decoding social media algorithms in 2019 and what brands can do to thrive. A marketer’s guide to decoding social media algorithms in 2019.

Social Media 111

Social Media LinkedIn Social Networking Instagram 111

Pam Moore

NOVEMBER 28, 2018

The tactics that worked in past years will not work in 2019. If you want to get a grip on your content marketing in 2019 and see incredible, measurable results, then you MUST utilize a content calendar. You can download our 2019 content calendar template here -> 2019 Content Calendar Template. They are random.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The tactics that worked in past years will not work in 2019. If you want to get a grip on your content marketing in 2019 and see incredible, measurable results, then you MUST utilize a content calendar. You can download our 2019 content calendar template here -> 2019 Content Calendar Template. They are random.

Template 60

Template Templates Content Social Media 60

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. So what does this mean for your brand? Ways to use Instagram Stories: Cross-promote your content to your Facebook Page.

Trends 93

Trends Instagram Meme Authentication 93

Ignite Social Media

APRIL 2, 2020

This time spend is equivalent to the time spent on Facebook and Instagram and higher than the time spent on Twitter and Snapchat. Who is not currently on TikTok, however, are brands ! As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Brand Watch-Outs.

Marketing 217

Marketing Authentication Trends Feed 217

Buffer Social

MAY 6, 2019

Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. This is no small task on social media in 2019! Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. Followers do matter. Followers equal trust.

Social Media 79

Social Media How To Hashtag Instagram 79

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. Stanley even stopped stocking the line in 2019. Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. Facebook: 255K YouTube: 12.1K Twitter: 10.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

The Realtime Report

JANUARY 28, 2020

80% of People Prefer Facebook’s Old Logo. People overwhelmingly like Facebook’s old logo, according to a new survey from Visual Objects, a portfolio website. Facebook launched its new logo in November to make the platform cohesive with Instagram and WhatsApp, its other brands.

Yahoo 103

Yahoo Retail Survey Hashtag 103

Hootsuite

JUNE 26, 2019

This feature is essentially a branded calendar notification. Create an event page on Facebook. Make a Facebook event that includes all the details your guests will need. If there are tickets available through Eventbrite, you have the option to link your account to Facebook. Create a hashtag. Give a sneak peek.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Unmetric

SEPTEMBER 1, 2019

Never ones to let such talking points go buy, savvy brands jumped in with their banter and even went the extra mile to put their own spin on those trends. This certainly did not bode well with the fans and the hashtag #SaveSpiderMan was making the rounds on Twitter. Brands, being brands, had to have a say on this too.

Curation 110

Curation Hashtag Campaign Brands 110

agora pulse

JANUARY 14, 2020

In Q3 of 2019, TikTok surpassed Facebook, Instagram, Messenger, and Snapchat for App Store and Google Play installs. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Hashtag challenges. But TikTok and its user base are rapidly growing.

UGC 139

UGC Hashtag How To Meme 139

Sprout Social

MARCH 26, 2019

Last updated: March 26, 2019. Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. So we can all admit Facebook ads are a pretty big deal. Facebook Feed ads.

List 107

List Guidelines Facebook CPC 107

Pam Moore

JUNE 21, 2019

Yet, content is at the core of everything brands and people do online. It's similar to the concept of the Facebook page pushers of a few years ago who were bashing “strategy” telling customers all you need to do is tweet and get a Facebook page for $1k with a side of a website that tweets for another $2k.

Content 113

Content Marketing Loyalty Findability 113

Hootsuite

SEPTEMBER 10, 2019

This guide will cover how your brand can benefit from a social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. A post shared by Michelle Li (@himichelleli) on Aug 13, 2019 at 11:45am PDT. Build brand affinity. Increase exposure.

Social Media 111

Social Media How To Hosting Hashtag 111

Hootsuite

JUNE 25, 2019

To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. Check out our Facebook and Instagram contest ideas for suggestions and guidelines. You can also share the post in Facebook or Instagram Stories to better spread the word.

Examples 111

Examples Social Media Instagram Hashtag 111

Likeable

OCTOBER 8, 2019

But what happens when every brand does just that? Ask yourself: What stories can your brand tell that will withstand the test of time? Here are a few examples of brands nailing it with evergreen content: “Identity,” a series of short films commissioned by 23andMe. “It It Can Wait,” AT&T’s campaign about distracted driving.

Advertising 50

Advertising Authentication Meme Film 50

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Keyhole.co

MARCH 24, 2024

On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts.

Communities 59

Communities Social Media Strategy UGC 59

Ignite Social Media

JANUARY 19, 2021

Live events provide a way for your followers to interact with your brand on a personal level and allow you to reach a larger number of people. While there’s a myriad of platforms one can live stream, there are six major social channels commonly used for live events: Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok.

Eventful 205

Eventful Social Media Notification LinkedIn 205

Hootsuite

MAY 13, 2020

Beyond their role as effective brand ambassadors, influencers are also just good marketers. According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. Facebook has been running its Creator Studio since 2017. Same goes for brands. Or re-emerging.

Influencer 145

Influencer Trends Marketing Guidelines 145

agora pulse

APRIL 15, 2020

Can you get shadowbanned if you use the same set of hashtags too frequently? She says she uses the same set of hashtags all the time and has never been shadowbanned for it. According to Jenn, people assume that Instagram is going to hide your content in hashtag results if you use certain hashtags too often.

Questions 154

Questions Instagram Hashtag Social Media 154

Buffer Social

JUNE 10, 2019

For context, as of May 2019, total worldwide population is 7.7 Facebook — 2.4 Next, we’ll drill down into some specific demographics of these networks, starting with Facebook. Facebook demographic statistics. The gender split of Facebook users slightly favors women. 81% of 18-29 year olds use Facebook.

Statistics 75

Statistics Social Media Instagram LinkedIn 75

Later

MAY 6, 2020

Brands on TikTok are quickly finding their groove on the most talked about, most downloaded, and most addictive social media app. As one of the most downloaded apps in over 40 countries, TikTok’s popularity is growing by the second, with brands looking to tap into new audiences around the world. Why Your Brand Needs TikTok.

Brands 70

Brands Trends Fashion Video 70

Hootsuite

JULY 2, 2019

When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. This can help boost brand reputation and make recruitment easier. They may even be on some platforms that your brand isn’t. With an employee advocacy program, employees are the ones doing the advocating.

Social Media 111

Social Media Guidelines HootSuite How To 111

Ignite Social Media

JANUARY 6, 2020

Facebook – 2010. Facebook introduces liking individual comments. Facebook becomes the 3 rd largest web company in the US behind Google and Amazon, where it still sits in 2020. Facebook reaches 500 million users , making it the biggest and fastest growing social network. The first Instagram post. Honorable Mentions.

MySpace 134

MySpace Instagram Social Networking YouTube 134

Ignite Social Media

DECEMBER 11, 2018

Now that all the turkeys have been carved and the Black Friday shopping has ended, brands and marketers are in their final Q4 push and are preparing for 2019. When users see a video from a brand they follow, they can see highlighted products by tapping the video. . Facebook Tests Keyword Blocking.

Social Media 122

Social Media Posterous Feed Feedly 122

Ignite Social Media

JANUARY 29, 2019

2019 is underway and there have been several new updates since December. This information and more, like hashtags related to each specific company, will be located on the company page. Facebook Continues to Push Stories with Added Features and Updates. Does your brand reuse the same content on multiple channels?

Social Media 96

Social Media Newsletter Compete Instagram 96

Hootsuite

OCTOBER 8, 2019

Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. How people perceive your brand depends a lot on the content you put out into the world. Remember: Your school is a brand.

Education 111

Education Social Media Tips Policies 111