Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

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Video Social Media Wireless Marketing 131

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. So how do you get started?

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Social Media How To Metrics URL 145

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills.

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Social Media Management Social Media Skills Consultant 132

Unmetric

OCTOBER 13, 2019

Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. Or wait, is social media Victoria’s Secret?

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Social Media Apparel Fashion Instagram 99

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. Related Stories Get Down with the OPC!

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Analytics Data Training Marketing 60

Later

NOVEMBER 5, 2020

Have you ever struggled to create a social media post? Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. Christina recommends these 3 tactics: Look at Your Analytics.

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Social Media Strategy Hotels Content 112

Sprout Social

JUNE 25, 2019

After all, businesses have their hands full when it comes to social media and customer expectations. Here’s a quick glimpse from Sprout’s 2019 Social Index. With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. OK, fair question.

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Social Media How To Marketing ROI 95

Ignite Social Media

MARCH 5, 2019

RALEIGH, NC, March 5, 2019 — Ignite Social Media, the original social media agency®, announced that they will be offering FREE social media consulting sessions for brand marketers each Friday throughout the month of March. Sign up here: Ignite Social Media Free Audits.

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Social Media Brands Marketing Consultant 70

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. works in social, always working*.

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Social Media Management Social Media Tips Skills 101

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

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Video Social Media Strategy Film 144

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

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Metrics Social Media Analytics Report 108

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

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Social Media Strategy Guidelines Template 113

agora pulse

NOVEMBER 6, 2019

Digital Butter’s that kind of company, and when Robyn Mays, its co-founder, told us that our social media tool helped it run as smooth as butter (pardon the pun), we couldn’t wait to talk with them. It offers a comprehensive social media and marketing strategy to national and international clients.

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Case Study Study Social Media Social Media Management 77

agora pulse

NOVEMBER 6, 2019

Digital Butter’s that kind of company, and when Robyn Mays, its co-founder, told us that our social media tool helped it run as smooth as butter (pardon the pun), we couldn’t wait to talk with them. It offers a comprehensive social media and marketing strategy to national and international clients.

Case Study 77

Case Study Study Social Media Social Media Management 77

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. The 2019 Edelman Trust Barometer found that 67% of employees expect their employer to have “a greater purpose” and their jobs to have a “meaningful societal impact.”

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Social Media Guidelines HootSuite How To 111

Unmetric

AUGUST 2, 2019

Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. A post shared by nike (@nike) on Jul 7, 2019 at 9:55am PDT. A post shared by Victoria’s Secret (@victoriassecret) on Jun 27, 2019 at 10:25am PDT. Look 54/70 — Fall-Winter 2019/20 #CHANELHauteCouture.

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Instagram Brands Fashion Sports 155

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Why do a SWOT analysis on social media?

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Analysis Social Media ROI How To 87

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

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Pam Moore

MAY 27, 2019

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science.

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Data Brands Strategy Authentication 106

Laurel Papworth

JULY 23, 2018

AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia. Are you looking for an intensive social media strategy and campaign course in Sydney Australia with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Suitable for Public Relations and Community Managers.

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Training Social Media Press Release Exercises 40

Unmetric

SEPTEMBER 30, 2019

Amul.coop (@Amul_Coop) September 4, 2019. Blaze Pizza (@BlazePizza) September 9, 2019. Coming hot on the heels of PlayStation declaring that the X button was really called the cross , this post from Xbox was well-received by the gaming community. It even was one of their most engaging posts in September! NationalVideoGamesDay.

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Meme Proposal Curation Engagement 84

Keyhole.co

AUGUST 29, 2020

If there’s any type of social media buzz on the Internet right now, then it’s probably about Instagram Reels (IG Reels) – TikTok’s newest video rival. To read more about other social media tools, don’t hesitate to check our guide on 20 Social Media Tools: Automation to Save Time and Outperform Competitors.

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Instagram Film Analytics Influencer 105

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Harness the Voice of the Customer and community .

Data 101

Data Skills Meme Social Media Management 101

Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. Using Twitter, blog content and other social media posts for A/B testing to increase conversions. Need more help?

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ROI Strategy Twitter How To 60

agora pulse

FEBRUARY 19, 2020

With Hummingbird, the digital marketing community was introduced to a new concept, i.e. “things-not-strings” which means that now Google is using its existing and ever-growing knowledge graph (i.e., BERT Update was announced in 2019 as Google attempt to better understand a search query as a whole. What to Know About the BERT Update.

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Conversation Marketing Google Analytics 151

Hootsuite

APRIL 20, 2020

People join Nextdoor to connect with their neighbours and communities. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Engage with the community.

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How To Metrics Reputation HootSuite 145

Later

MAY 5, 2019

As we reported from F8 2019 , Instagram is officially testing hidden likes with a percentage of users in Canada. — Paige Williams (@paigebackstage) May 3, 2019. Suddenly, a good influencer media kit is now deemed essential. A post shared by Dave Coast (@davecoast) on Mar 19, 2019 at 5:15pm PDT. AllAtJCP #ad.

Instagram 107

Instagram Influencer Authentication Feed 107

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. Before I begin, I will hold my hands up and admit that pre-2019 I had written Pinterest off completely. In the meantime, we want to provide tips to set up social media managers for Pinterest success.).

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Engagement Retail Case Study How To 138

Hootsuite

JULY 7, 2022

Do it better with Hootsuite , the all-in-one social media toolkit. Anyone on social media with less than 10,000 followers. She is using her podcast, and social media account to promote products she loves to her small but growing following. Do it better with Hootsuite , the all-in-one social media toolkit.

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HootSuite How To Influencer Price 103

Hootsuite

FEBRUARY 1, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. If you’re having trouble understanding the concept, think of Twitch as a cool combination of live TV and social media. So, however small your niche, there’s likely a community on Twitch ready to be marketed to.

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Marketing Authentication Template Templates 102

Hootsuite

NOVEMBER 24, 2021

A bit like Google Analytics, but for video. YouTube Studio comes packed with analytics that help you understand what’s working and what isn’t in your video content so that you can make informed decisions backed by data. Select the analytics tab on the left-hand side of the YouTube Studio screen. Watch time.

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YouTube How To Metadata Metrics 137

Later

NOVEMBER 13, 2019

To help you map out what 2020 could look like for your brand on Instagram, we teamed up with Erin Dykstra from Something Social LA , Micah Heykoop of Matte Black , Jordan Hughes, Social Media Lead at Ritual. . A post shared by taylor loren (@taylor.loren) on Jan 6, 2019 at 12:44pm PST. anyone else feel me?

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Instagram Trends UGC Meme 85

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. For instance, did you know that in 2019, more than 99 million hours of guided meditation videos were watched? With a YouTube channel for business, you have access to an Analytics tab.

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YouTube HootSuite Marketing Video 145

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. So, monitor customer reviews on your social media channels, third-party sites, and search engines.

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Reputation Brands Construction How To 59

Pam Moore

JANUARY 23, 2019

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. It's then up to you to make sure you can convert a large percentage of that traffic into community members, new friends or even sales.

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Content How To Marketing Analysis 60

Sprout Social

MAY 5, 2020

Action Item: Social data from analytics, social listening and industry standards reports help paint a clear picture of who your customers are, how they use social media and what types of content hold their attention. 69% percent of social marketers say increasing brand awareness is their number one priority.

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