Direct Marketing Observations

JANUARY 17, 2019

Now it’s about so many “other” things besides you and yet, in 2019, it still comes back to you, particularly when we have to synthesize the latest batch of Facebook data privacy breaches. Has it changed for marketers and advertisers? That’s exactly why we go to Twitter. It’s a pulse check. Absolutely.

Social Media 189

Social Media Marketing Social Networking Compete 189

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. So, I’m going to give you a sneak peak into what lies ahead with 10 social media predictions for 2019. Takeaway: A massive tightening of social media advertising rules is probably coming.

Social Media 132

Social Media UGC Adwords Influencer 132

Pam Moore

FEBRUARY 5, 2019

Welcome to 2019, the year of digital and social noise. Branding pushing advertisements to you. Yet, 30 seconds into the video Facebook decides you haven't seen your daily quota of advertisements so it's time for another interruption (i.e. advertisement) right smack dab in the middle of that funny cat video you were laughing at.

Content 79

Content Marketing Template Templates 79

Forbes Social Media

MAY 6, 2019

With a heavy if not exclusive focus on video offerings at the 2019 IAB NewFronts for advertisers, what I found most intriguing was how differently-situated presenters positioned themselves in drawing upon the best of video’s past while shaping its future.

Advertising 45

Advertising Video 45

Social Media Strategies Summit

MAY 24, 2019

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. If you are planning to use YouTube in your marketing strategy in 2019, it’s not enough just to upload your videos. Video is a highly effective form of content.

YouTube 124

YouTube Brands Fashion UGC 124

Likeable

OCTOBER 8, 2019

Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. Here are our team’s main takeaways from the week. Recognize the importance of evergreen stories.

Advertising 50

Advertising Authentication Meme Film 50

Forbes Social Media

MAY 28, 2019

Key takeaways from the 2019 IAB NewFronts Insights Symposium.

Advertising 92

Advertising Trends 92

Sprout Social

DECEMBER 13, 2018

What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. These are projections to pay attention to if your advertising campaigns take a while to build. Go into 2019 with a refreshed look on Pinterest and try out Promoted Pins.

Social Media 111

Social Media Marketing Policies Advertising 111

Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. TikTok advertising is rapidly evolving as the platform grows.

Advertising 140

Advertising How To Campaign Hashtag 140

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. billion monthly active users according to Statista (chart below).

Advertising 121

Advertising Facebook CPM Committee 121

Pam Moore

FEBRUARY 5, 2019

Welcome to 2019, the year of digital and social noise. Branding pushing advertisements to you. Yet, 30 seconds into the video Facebook decides you haven't seen your daily quota of advertisements so it's time for another interruption (i.e. advertisement) right smack dab in the middle of that funny cat video you were laughing at.

Content 60

Content Marketing Template Templates 60

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

Advertising 141

Advertising Marketing Campaign Hashtag 141

The Realtime Report

JANUARY 28, 2019

Social Media Dos and Don’ts for 2019. Consider embracing the potential of targeted advertising and retargeting campaigns on social media to cater to the demand for individualized content and offers. The post Social Media Dos and Don’ts for 2019 appeared first on The Realtime Report. These Dos and Don’ts should help.

Social Media 116

Social Media Discount Loyalty Energy 116

Pixlee

NOVEMBER 20, 2018

In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. .

Influencer 75

Influencer Trends Brands UGC 75

Sprout Social

APRIL 19, 2019

Facebook advertising stats. As of January 2019, the highest number is India at 300 million users. If you had limited funds for advertising, these three networks should be at the top of your consideration. Facebook advertising stats. Facebook’s 2018 Q4 report reported an advertising revenue of $16.6

CPC 111

CPC Facebook Marketing Advertising 111

Sprout Social

MAY 21, 2019

As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. On top of that, the channel has an awareness reach of 72% as of February 2019. As of 2019, 79.5% As of 2019, 79.5% This post 10 Pinterest statistics marketers must know in 2019 originally appeared on Sprout Social.

Statistics 111

Statistics Marketing Travel Buy 111

Later

DECEMBER 12, 2018

Get a glimpse of what’s to come with these 2019 Instagram predictions from influencers, experts, and the strategists behind some of your favorite Insta-brands. Here are the top Instagram predictions for 2019, according to social media experts: Instagram Predictions #1: Instagram Will Invest Heavily in IGTV in 2019.

Instagram 90

Instagram Authentication Influencer Analytics 90

Webbiquity SMM

NOVEMBER 8, 2022

Over 95% of consumers say they frequently or always check reviews before making a purchase (Spiegel, 2019). In addition, 72% of consumers report they won’t buy anything until they’ve checked out its reviews (Testimonial Engine, 2019). Beats Traditional Advertising. Increases Purchase Probability Rates. Key Takeaways.

comScore 299

comScore Marketing Case Study Review 299

Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Being more “authentic” on Instagram has been on the rise for quite some time now – in fact, it was one of our top expert predictions for 2019 !

Trends 85

Trends Instagram Feed Feedly 85

Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Integrate emerging trends and best practices into your 2019 social media marketing strategy. 2019 goal setting and metrics to match. Don’t panic. Download Here.

Campaign 111

Campaign Social Media Metrics Trends 111

Social Media Today

JANUARY 4, 2023

Twitter famously banned political advertising back in 2019.

Twitter 173

Twitter Advertising 173

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 111

Advertising Strategy Facebook How To 111

Pam Moore

JUNE 28, 2019

The tactics that worked in past years will not work in 2019. If you want to get a grip on your content marketing in 2019 and see consistent, measurable, repeatable results, then you MUST utilize a content calendar. Download our 2019 content calendar template here -> 2019 Content Calendar Template.

Template 60

Template Templates Content Marketing 60

Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. However, the use of this format is limited to one advertiser per day. In other words, self-serve ads are not available just yet.

Advertising 93

Advertising CPM UGC API 93

The Realtime Report

APRIL 13, 2023

In the year following March 2019, 1 million small businesses started, and 993,809 closed, leaving a net gain of only 42,650. In a 2021 poll, small businesses reported spending an average of $534 a month on digital advertising, with the total marketing and advertising budget ranging from $10,000 to $50,000 a year. of all U.S.

Marketing 172

Marketing ROI Small Business Yahoo 172

Oktopost

JUNE 18, 2019

It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. These are methods like advertising, posting flyers, and cold calling. Strategy 1: Outbound Marketing.

B2B 95

B2B Strategy Marketing Conference 95

Pixlee

MAY 6, 2019

With a large portion of the customer base skewing younger, brands are adjusting their tactics to reach Millennials and Gen Z customers more than ever before and with these 10 ecommerce marketing strategies, brands can succeed in 2019 and beyond. In 2019, content marketing will be shaped by improvements in artificial intelligence (AI).

Strategy 74

Strategy Marketing UGC Authentication 74

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019.

Trends 93

Trends Instagram Meme Authentication 93

Jon Loomer

AUGUST 14, 2023

Meta first announced Special Ad Categories in 2019. This was largely the result of legal and legislative pressures on Meta related to the types of advertising that were allowed on the platform. Verification: As you can see in the image above, any advertiser looking to run ads in this category must first confirm their identity.

Insurance 136

Insurance Advertising Issues List 136

Ignite Social Media

OCTOBER 24, 2019

The post Social Media Stats and Benchmarks: Fall 2019 appeared first on Ignite Social Media Agency. The general range was varied at 15% on the low-end to 80% on the high end! Add those hashtags to get more exposure to new eyeballs!

Social Media 65

Social Media Sample Samples Hashtag 65

Pixlee

JULY 1, 2019

Jones , for a candid interview, where we broached the subject of the new cadre of 2019 marketers entering the workforce. For the graduates of 2019 looking for their first marketing jobs – Emma has some handy advice for you. The post Career Advice to Young Marketers in the Graduating Class of 2019 appeared first on The Pixlee Blog.

Class 61

Class Marketing Patterns Fashion 61

Pixlee

DECEMBER 18, 2018

Instagram is on pace for another record year of growth in 2019. If we can’t trust follower count as a key indicator for brand and influencer impact, what actually matters in 2019? The ingredients for making 2019 a year full of lasting engagements are readily available and can be easily incorporated into larger social strategies.

Instagram 44

Instagram UGC Authentication Influencer 44

Hootsuite

JANUARY 30, 2020

Here are the top three stats from the report: 321 million new people joined social media in 2019, which brought the total from 3.48 User numbers continued to grow steadily across most countries during 2019. But, for various reasons, marketers can’t reach all of these users using Facebook advertising. billion to 3.8

Social Media 145

Social Media HootSuite Report Advertising 145

Hootsuite

OCTOBER 8, 2020

Snapchat’s revenue increased by 17% in the second quarter of 2020 compared to the second quarter of 2019. In the USA in 2019, Snapchat reached 75% of all 13 to 34-year-olds. According to Snapchat user statistics collected from the Pew Research Center in 2019 , 24% of Americans say they have used Snapchat. Source: Statista.

Social Media 145

Social Media Statistics Marketing Reddit 145

Ignite Social Media

FEBRUARY 11, 2019

Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Social Media Ad Spending Predicted to Grow By 19% in 2019.

Report 112

Report Advertising Social Networking Trends 112

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Source: PEW Surveys conducted 2012-2019. According to data from Pew Research , messaging apps dominated social networks in 2019. Source: Snapchat.

Trends 182

Trends Social Media Instagram Platform 182

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl. 4 Spotify Wraps Up 2019. Source: Spotify. Source: Reese’s.

Campaign 166

Campaign Meme Instagram Social Media 166