article thumbnail

How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

article thumbnail

10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

Instead, the pre-release was timed to coincide with the 2018 NBA All-Star game. Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app. Image Source: TechCrunch ). This wasn’t just another sneaker launch. Source: Instagram ).

Examples 221
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

2018 SBA reports show there are 30.2 Fast Retailing. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. IHS Markit.

article thumbnail

10 Quick Tips for Successful Selling on Instagram This Holiday Season

agora pulse

Holiday retail sales passed the $1 trillion mark in 2018. 73% more people used Instagram for holiday deals in 2018 compared to 2017. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. Remember your contest hashtags.

article thumbnail

10 Hacks for Selling on Instagram This Holiday Season

agora pulse

Holiday retail sales passed the $1 trillion mark in 2018. 73% more people used Instagram for holiday deals in 2018 compared to 2017. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. Remember your contest hashtags.

article thumbnail

The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. By now, you’ve probably heard of the emerging social media site, TikTok.

Brands 114
article thumbnail

Improving the Customer Experience Through In-Store Signage Innovations

Pixlee

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. That said, physicals stores are far from irrelevant.

Retail 69