3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

So with that, here are three social media trends fashion and beauty retailers should leverage. The #OOTD hashtag is one of the top 100 most used hashtags on Instagram. Hashtags in posts are extremely important as they increase the visibility of your content.

5 Ways Retail Brands Can Win on Social in 2019


Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. With branded hashtags and focused CTAs, you can structure the conversation and drive it at scale.

Track Your #Hashtags More Easily With HashAtIt

Small Business Mavericks

Here’s how it works — you see a #hashtag that catches your attention on any subject at all, anywhere. Getting news updates tells you what has already happened, but being able to track #hashtags easily tells you what is happening right now. It could help specialty retailers predict fads (always a challenge) and give you a good idea on which branding strategies are working and what isn’t.

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer Social

As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore.

Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer.

Josh S Peters

The ORSM ( Outdoor Retailer Summer Market ) is a yearly event here in Salt Lake City and is a huge draw for outdoor enthusiasts and retailers alike.

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Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. over 6,800 user-generated photos submitted with hashtag #MKTimeless.

Cyber Monday Marketing Ideas: Increase your Online Sales with Social Media


The weekend after Thanksgiving is huge for retailers. Marketing Pinterest Twitter YouTube business content marketing hashtag marketing pinterest marketing twitter marketing video marketing youtube marketing

How Nike Stole Social Media Gold From Olympic Sponsor Adidas

The Realtime Report

The brand used “highly original, heartstrings-pulling” television spots to promote their “Find Your Greatness” Olympic message, and then kept the conversation going with the #findgreatness hashtag on Twitter.

How to Adapt Your Brand for Instagram

Convince & Convert

As a channel perfect fit for highly visual brands in the food, beverage, retail , and travel spaces, how can other industries maximize advertising opportunities on Instagram?

Where to Find Twitter Trending Topics for your Online Marketing


For contrast sake, I’ll show you a complete trending hashtag marketing #fail while I’m at it! You’ll rarely find a hashtag that really connects with your brand. This is a fairly exhaustive resource for your Twitter trending hashtag planning and research!

Dunkin’ Donuts Promotes New Mobile Payment App With Halloween Contest on Twitter, Instagram

The Realtime Report

” Dunkin’ Donuts VP of global consumer engagement, Scott Hudler, told Mobile Marketer that the brand “is the only national coffee retailer to enable people to send virtual gift cards via text, email and Facebook Connect.”

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Durex #1Share1Condom Campaign Helps Fight AIDS

The Realtime Report

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. Based on AdAge’s calculations, that equals over $600,000 worth of condoms at retail prices, or $0.24 Social Media Campaigns AIDS condoms Durex hashtag campaign HIV Twitter campaign World AIDS Day

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). You should have already heard this statistic: over 1.8 billion pictures are shared online every day.

The Best Brands on Twitter 2014


Charmin have made their account popular thanks to fun tweets like this where they join in on trending hashtags: #WorstDateIn5Words You clogged your dates toilet. Looking above there was: @Charmins ’ humor and use of trending hashtags.

How to Use Instagram for Business

Ignite Social Media

If you’re a retail brand looking to drive clicks to your website and ultimately sales, implement product tagging. Develop a hashtag strategy. A couple of the common questions we get is, “how many hashtags should my brand use?” and “what hashtags should we be using?”

Social Media Data Analysis: How to Build your Plan


Here’s a sample spreadsheet that I put together to give you an idea of what it should look like: You’re free to spice it up more, change category names, add a column for hashtags used, or anything else that makes it more relevant to your social media analysis needs.

How to Spring into a New Season with Fresh Content

Ignite Social Media

Spring on a Relevant Hashtag. However, using hashtags that are relevant to your brand and audience’s interest can be beneficial when it comes to creating fresh content. An example of using a relevant hashtag can be seen here in fashion retail brand Altar’d State’s post.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

We ask for specific hashtags to be used, and provide suggested social copy and handles to ensure mission-centric messaging. Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post. Guest post by Lauren Lawson-Zilai.

Facebook Pages are getting mobile friendly

Sherrilynne Starkie

Retailers and professional services providers will be the first to benefit with the addition of Shop and Services sections to the top of pages. Facebook and hashtags: at long last.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Fast Retailing. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry.

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity SMM

Use relevant hashtags : Social media posts with at least one hashtag have 12.6% Hashtags help people to locate your content. Just be careful not to go overboard and over-use them; three hashtags is generally plenty for any post. hashtags = increased engagement.

3 Facebook Search Tips You Might Not Know About

agora pulse

” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” If you are running a promotional campaign for a sustainable retail business you can research how competitors like Everlane market their sales.

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Last month on social: Pop culture, piggybacking, and…pee?


Optical retail chain Specsavers was quick to reply wittily to Hawksmoor Manchester steakhouse’s tweet about a mixed up drink order. The month ended on a comical note, with the hashtag #Pray_For_Neasamani trending first in India and then worldwide. Noticing meme accounts blowing up with this hashtag, brands were quick to piggyback on this trend. Keep an eye on the hashtag—you just might find inspiration for your next tweet there!

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Instagram bio ideas and tips for maximizing your account

Sprout Social

Share your hashtag? For example, Yeti encourages followers to share photos featuring its products coupled with the #BuiltForTheWild hashtag. Feature your branded hashtag(s). Of course, hashtags are central to your Instagram presence. Hashtag. Retail and e-commerce.

Improving the Customer Experience Through In-Store Signage Innovations


As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. Whether considered media hype or fact, it’s hard to refute the hard facts regarding retail store closings in recent years.

HMV’s Twitter nightmare

Sherrilynne Starkie

Lately, times haven’t been too good for HMV , the British multinational music retailer. In all, there were more than 14,000 mentions of the #hmvXFactor hashtag online, most of them on Twitter.

How Instagram Influencers Use the Paid Partnership Feature

agora pulse

In the case of a code, a retailer can see how many times a specific discount code was used and share payment with the influencer based on those sales. Hashtags Might Not be Enough. She also includes the hashtag #ad below the main text.

How NOT to Run Your Social Media

Waxing UnLyrical

This hashtag is an immensely popular tool for starting conversations, spreading ideas, and adding extra levels of meaning. Make sure there is no room for confusion with the hashtag you choose – a second pair of eyes might help – and consider carefully whether its meaning could be subverted.

The Best Social Media Platforms for Location-Based Small Businesses

agora pulse

This is great for businesses that rely on tourists and local walk-in traffic such as restaurants, hairdressers, and retail stores. Use location hashtags. Instagram’s location hashtags can help you attract new customers! Search for hashtags.

How To Write A Post That Will Rock Your Facebook


The ideal length for retail brand posts is a very crisp and concise 1 – 40 characters, for reader engagement up to 86% greater than average. Beware the Facebook hashtag. On Twitter, a hashtag is a tool used to search for information. Guest post by Cari Bennette.

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How to Showcase Your Brand’s Unexpected Side

Convince & Convert

In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course. Love freebies? You’re not alone.

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The Top 20 Brands to Watch at NRF 2019


To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. After all, maintaining brand awareness, quality and style as the #1 blue jean retailer take a top-down effort from the whole company.

Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

According to the National Retail Federation, Americans were expected to spend more than ever on Mother’s Day this year as they shower moms with everything from jewelry to special outings at favorite restaurants.

8 Reasons You Should Be Scheduling Instagram Posts + Stories in 2019


For example, many of our users will set time aside on Sunday or Monday mornings to prepare and schedule Instagram content for the week, including posts, stories, captions, hashtags, and more. 5: Make Your Instagram Posts More Discoverable by Managing Your Hashtags.

Instagram marketing: how to establish an effective strategy

Sprout Social

For example, Crate and Barrel is a shining example of a retail brand whose Instagram marketing strategy is laser-focused on social selling. Specifically, your hashtags and bio. The process of creating a hashtag doesn’t have to be daunting. Hashtag(s) related to your business.

The Ultimate Guide to Scheduling Instagram Posts


Optimize Your Captions and Hashtags. Like with your Instagram captions, it’s important to spend a good amount of time researching Instagram hashtags. You can then pick and choose which of these hashtags to add you to your post. Optimize Your Captions & Hashtags.

Brands on social in June 2019: Rainbows, koalas, and cats


Beauty retailer—the perfect ally . Keep an eye on the hashtag—you just might find inspiration for your next tweet there! Social media collectively embraced the rainbow in June, with users and brands alike chiming in to celebrate Pride Month , honoring the 1969 Stonewall riots. While the Internet was attempting to be inclusive overall, users were quick to call out big businesses indulging in rainbow capitalism and co-opting on Pride Month.

This Overlooked Marketing Strategy Can Help You Succeed in 2019


Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Breckenridge Resort Chamber showcased the wanderlust of its guests through a hashtag campaign called #BreckBecause.

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This Digital Agency Saves Hours Each Week Using Agorapulse

agora pulse

Social Media Solutions (SMS) is a Qatari digital communication agency that builds and manages reputations for nonprofit, retail, healthcare and retail clients.

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10 Black Friday Marketing Tips for Instagram


Tip #3: Create a Custom Hashtag for Black Friday or Cyber Monday. million posts under the #blackfriday hashtag on Instagram, and that number is only set to rise in 2018. Between Black Friday and Christmas, 30% of all annual retail sales take place.

What 2,957 Facebook Pages Told Me About Organic Reach

agora pulse

Reach Tactic: Community building through hashtags. This Arizona dance school keeps its Facebook fans together (and its content sorted) by the hashtags #MADdancers, #MADalumni, and #MADteachers. Industry: Retail/Consumer Goods. How do you get more organic reach on Facebook?

Need-to-Know News from Facebook F8 2018: The Digital Marketer’s Essential Takeaways


For online retailers, this opens the door to reach customers in places you haven’t yet ventured into. The digital marketer’s essential takeaway: Online retailers can stand out from the competition by using new tools that give customers engaging, high-quality information. .

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How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

1 million tweets per day using #Coachella branded hashtag. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. $704 million Generated by Coachella and Stagecoach.