Laurel Papworth

JANUARY 23, 2017

Intermediate Facebook Course on Ads, Facebook Insights and PowerEditor/Pixel Retargeting: Mon 6 & Tues 7 February, 2017 in the Sydney CBD. Curriculum of the Facebook course (Sydney Feb 2017): Are you interested in: Facebook Analytics , Insights, KPIs and writing Measurement reports?

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Course Facebook Social Graph URL 40

Pixlee

NOVEMBER 6, 2017

Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest. If you’re a brand, hashtags can help you to build brand awareness, connect with your target audience, and start and participate in conversations related to your products.

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Hashtag Analytics Tools Brands 47

agora pulse

JANUARY 22, 2020

They have higher engagement rates. Many studies have shown that as follower numbers increase, engagement rates decrease. Find influencers that relate to your product or service, with an audience that is engaged and responding to those influencers’ posts. Research industry-specific hashtags or keywords.

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ROI Influencer Authentication Hashtag 186

Sprout Social

MAY 9, 2017

Then one of your executives comes to you and says “I need you to pull a report of our Instagram progress for the past three months.” But once she leaves, you sit thinking to yourself, what in the world should I put in this report? What this metric tells you: How engaging is your content. Most Engaged Hashtags.

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Metrics Instagram Hashtag Engagement 108

agora pulse

FEBRUARY 22, 2020

A 2019 study by Gartner reported that marketing leaders planned to spend 26% of their marketing budget on marketing technology in 2020 , making it the single largest area of investment for marketers, followed by labor, agencies, and paid media. Here are some insights: Instagram wins on engagement right now. 0.99% is average.

Social Media 175

Social Media UGC Tips CPM 175

Sprout Social

OCTOBER 23, 2018

You can get going now with your strategy by engaging with new potential followers and email subscribers. To get the most out of the holiday season, you’ll need to have plenty of content scheduled to keep your followers engaged. A sure-fire strategy for increasing engagement is to use a social automation tool, like Sprout.

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Social Media Strategy Hashtag ROI 92

Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 326 million or so is about 9 million less than it was last year at this time.”

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Team Marketing B2B Eventful 162

Unmetric

SEPTEMBER 10, 2019

Brands leverage Twitter for a whole bunch of reasons, from customer service, to product updates to engaging in industry-related conversations, it is the go-to network to increase brand visibility. So what are brands offering to keep their audience engaged? Samsung’s success on Twitter is a reflection of its highly engaging content.

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Brands Twitter Fashion Ensembli 123

Buffer Social

NOVEMBER 15, 2016

We are excited to share our third, very special bonus podcast episode with you on important social media trends and stats going into 2017! This week we’re chatting all about our brand new State of Social Media 2016 Report ! We’d love to hear from you on iTunes or using the hashtag #bufferpodcast on Twitter.

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Trends Social Media Marketing Survey 40

Buffer Social

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 Try pinpointing your most engaged newsletter subscribers or social media followers, or most frequent customers and then reaching out with a more personalized message and discount code. 

Examples 92

Examples Campaign Discount Marketing 92

Sherrilynne Starkie

MARCH 21, 2018

So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. The study focused on Instagram and #ad hashtag used by most influencers when its a paid-for post. Instagram influencer marketing.

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Influencer Automotive Marketing Guidelines 90

Buffer Social

SEPTEMBER 20, 2018

Globally, more than 500,000 Halloween events were planned on Facebook in 2017. Total spending for Halloween 2017 was expected to hit $9.1 For example, Luxy Hair created a video showcasing a holiday hairstyle in November 2017. When people come together to celebrate Halloween, they love to share their experiences on social media.

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Small Business Campaign Content Eventful 98

Convince & Convert

DECEMBER 5, 2017

The report’s authors, Ian Jacobs and Erna Alfred Liousas, say that when brands don’t tackle these silos, “customers lose.”. REI recently dedicated the remainder of 2017 to promoting gender equality in the great outdoors. On the flipside, creating alignment can pay dividends. Consistent Brand Voice.

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Social Media Marketing Team Upcoming 210

Buffer Social

SEPTEMBER 19, 2017

Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. In this post, we’ll share 14 straightforward ways to increase your Facebook Page engagement — many of which are proven and have worked for us. .

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Engagement Facebook Curation Hosting 111

Later

MAY 6, 2020

For millennials and above, TikTok may feel like a revival of Vine : the 6-second looping video sharing platform that ground to a halt in 2017. ByteDance (TikTok’s parent company) first launched TikTok under the name of Douyin in China, before launching the TikTok app in international markets in 2017. Hashtags and Sounds (i.e.

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Marketing Hashtag Trends Analytics 113

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? VWO lets you track revenue, signups, clicks, engagement, or any other conversion goal. The tool also allows you to create a colorful status report, export your report to Excel, or automatically produce an infographic-style report. Talkwalker Alerts.

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Tools BuzzStream Marketing Template 40

Keyhole.co

MAY 29, 2023

If you learn the best Instagram features and how to improve your hashtag performance , you are well on your way to standing out with a social media presence. Every year, near the end of the year, Spotify provides users their year in review under the name and hashtag #SpotifyWrapped. 1 Spotify’s Wrapped What is it about?

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Campaign Social Media Hashtag Trends 52

Ignite Social Media

MAY 1, 2017

Supposedly, user confusion over liking vs. saving pins prompted the change but brands may see a drop off in Pin engagement as a result. Additionally, a common practice by some influencers of burying #ad among a slew of other hashtags in a post is an absolute no-no. FTC Issues Warning to Instagram Celebs.

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Instagram Twitter Engineering Influencer 104

Sprout Social

APRIL 12, 2017

However, there’s been just as many brands who have tried and failed to gain social media engagement with a costly influencer. Your focus should be obtaining real, ready-to-engage followers who want your opinion or expertise in the industry. According to a Sprout Social 2017 Q1 Index , 48.6% Milwaukee is so fun!

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Instagram Hashtag Metrics Marketing 66

Hootsuite

MAY 4, 2020

Instagram automation is software that likes, follows, and comments for you, with the goal of increasing your followers and engagement. In an ideal world, the bot does what you’d do yourself to earn Instagram engagement , if you only had the time. It’s a black-hat social media trick , like engagement pods, which we tried out in 2018.

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Instagram HootSuite Software Comments 140

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. Where do you turn for meaningful stats on your social media marketing ?

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Analytics Social Media Tools Klout 111

Buffer Social

FEBRUARY 22, 2017

While it feels like a hassle to read such Facebook posts, they actually receive incredibly engagement. Furthermore, Facebook is tweaking its News Feed algorithm to prioritize longer videos that engage viewers. Tough Mudder told a great story — many stories, actually — with its new promotional video for Tough Mudder 2017.

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Social Media Hashtag Curation Instagram 111

Rebekah Radice

NOVEMBER 24, 2017

Each of those will translate into the hashtags, topics, and words your target audience uses and those that matter most to them in life and business. By using the same hashtags and keywords as your audience, you significantly increase your chances of showing up in their search. Denny’s (@DennysDiner) November 8, 2017.

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Hashtag Influencer Trends Industry 138

Keyhole.co

MAY 3, 2023

To locate potential customers, track keywords and hashtags related to your niche that reflect: Trade publications Common practices Issues in your sector Leading figures and products It can take between seconds and days to find posts containing your terms, depending on the social scale of your business and industry.

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Strategy Hashtag URL Industry 64

Unmetric

SEPTEMBER 27, 2019

The brand’s content strategy is a mixed bag that includes live events’ coverage, video clips, and images that win them a ton of engagement. The “Share a Coke” campaign which allowed people to order personalized Coke bottles through Facebook did phenomenally well for the brand winning them tons of engagement and loyal followers.

Brands 96

Brands Facebook Campaign Sports 96

Sprout Social

APRIL 19, 2017

On social media, people can start following you with the tap of a button, which delivers long-term benefits and opportunities to re-engage with them again and again. You can access this report by connecting your Google Analytics account directly to our app. A post shared by WeWork (@wework) on Feb 2, 2017 at 3:13pm PST.

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Social Media How To ROI Hashtag 103

Sprout Social

OCTOBER 10, 2019

It’s about engaging with your target audience and interacting with them. Driving engagement for promotional activities. The reason why Twitter chats are so effective is because the people who participate in them are the ones that enjoy actively engaging on the social network. Successful Twitter marketing is powerful. Networking.

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Strategy Tips Twitter Marketing 106

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). You: tweets she found engaging in the past, how often and how heavily she use Twitter. So how does each of the social media algorithms work?

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Organization Flipboard Social Media Company 108

agora pulse

JANUARY 19, 2017

Increase engagement. An engaged following : There is no point to an influencer if their posts don’t generate actions. Many times, individuals with smaller, more targeted followings see much higher engagement and conversion rates on their posts. A photo posted by Sweety High (@sweetyhigh) on Jan 17, 2017 at 12:04pm PST.

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Instagram Hashtag Influencer Campaign 60

Postcron

JULY 6, 2018

In 2017, Facebook reported that an average of five billion emojis are used on Messenger every day. Reason #1: Increase engagement. That’s good news for companies that want to increase engagement on social media. Emojis are also searchable, which can also boost engagement by making you easier to find online.

Social Media 73

Social Media Authentication Research Hashtag 73

agora pulse

OCTOBER 10, 2019

73% more people used Instagram for holiday deals in 2018 compared to 2017. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. wishuponacosta is a magical holiday theme, which then became a hashtag and spanned into images and videos.

Instagram 90

Instagram Tips Hashtag Discount 90

agora pulse

MAY 1, 2018

That’s huge. “In the fourth quarter of 2017, we estimate that duplicate accounts may have represented approximately 10 percent of our worldwide MAUs (Monthly Active Users),” Facebook said in its latest annual report. In January 2017, for example, 41% of BuzzFeed’s desktop traffic came from social media.

Social Media 75

Social Media Social Media Management Press Release Data 75

Ignite Social Media

DECEMBER 19, 2017

Another year of hashtags, pins, stories and #ads. is that stories have a home in social media as a means of capturing your audience through rich, engaging, storytelling style content. They report over 2 billion searches occur on the platform every month, that’s 24 BILLION (with a B) searches a year! Pinterest Equals Search.

Social Media 104

Social Media UGC Paid Search Hashtag 104

agora pulse

MAY 1, 2018

That’s huge. “In the fourth quarter of 2017, we estimate that duplicate accounts may have represented approximately 10 percent of our worldwide MAUs (Monthly Active Users),” Facebook said in its latest annual report. In January 2017, for example, 41% of BuzzFeed’s desktop traffic came from social media.

Social Media 74

Social Media Press Release Data Badge 74

agora pulse

OCTOBER 10, 2019

73% more people used Instagram for holiday deals in 2018 compared to 2017. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. wishuponacosta is a magical holiday theme, which then became a hashtag and span into images and videos. HolidaySavings.

Instagram 91

Instagram Hashtag Discount Retail 91

Hootsuite

SEPTEMBER 10, 2019

They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. Social algorithms change often, but a general rule is the more engagement your post receives, the more likely it will be seen by others. Look at the engagement on their campaigns and get familiar with their personality.

Social Media 111

Social Media How To Hosting Hashtag 111

Later

OCTOBER 28, 2018

A post shared by jeannette ogden (@shutthekaleup) on Nov 24, 2017 at 3:48pm PST. By partnering with relevant influencers who have an engaging and authentic voice, your business can reach so many more people and make real, lasting impressions. #1 A post shared by JACI MARIE (@jacimariesmith) on Dec 9, 2017 at 6:29pm PST.

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Influencer Instagram Tips Marketing 69