Pam Moore

JUNE 2, 2017

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Do you have social media problems? . Let's DO this!

Training 167

Training Communities Social Media Real Estate 167

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. Influencer marketing is on the precipice of exploding growth. It was designed to help brands understand key trends in influencer marketing, video content and ecommerce. Methodology.

Video 131

Video Retail Influencer YouTube 131

Ignite Social Media

MAY 1, 2017

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. In a move that made it clear to me the FTC gets how social networks operate (kudos!!), FTC Issues Warning to Instagram Celebs.

Instagram 104

Instagram Twitter Engineering Influencer 104

Sprout Social

FEBRUARY 27, 2017

To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Facebook Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Audiense

DECEMBER 21, 2017

Over the past year, we have touched upon identifying the most relevant influencer s for a given audience on multiple occasions. From the different types of influencers to our methodology of identification, we have scratched the surface of it all. Methodically identifying influencers. Methodically identifying influencers.

How To 86

How To Influencer Comparison Upcoming 86

Social Media Strategies Summit

APRIL 22, 2019

It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018. And it’s this same trend that will make 2019 the year of social TV. They’ve been used not only as a quick feedback tool but also as to support engagement and build authentic conversations. Employee Advocacy as the New Influencer.

Trends 142

Trends Social Media Instagram Influencer 142

Ignite Social Media

APRIL 30, 2018

What we learned from that experience is that many people in Congress do not understand how social networks work and that Facebook has a lot of action items to follow up on. Snap Is Losing Influencers, While Instagram Gains Them. YouTube and Twitter also seem to be losing ground with influencers. Snapchat Makes Updates.

Social Media 97

Social Media Privacy YouTube Aggregator 97

The Realtime Report

JANUARY 29, 2019

What’s the difference between productive online conversations and angry online snipping matches? The best social managers build constituencies with purpose and a strategy for growth. Create new communities largely through leveraging connections within existing networks such as culling prospects from social fan pages or LinkedIn groups.

Communities 126

Communities Wikipedia Collaboration Discount 126

Ignite Social Media

JANUARY 25, 2017

What factors influenced gift purchase decisions? What factors did not score as high but still influenced users? It’s clear from the 2016 data that different influences impact purchasers differently. For instance, sales price and discounts had a strong influence as did quality and selection. Track conversions.

CPM 60

CPM Discount Buy Cost 60

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. Does product pricing influence the purchase decisions of your customers? Reach the right audience.

Retail 217

Retail Discount Loyalty Data 217

Sprout Social

APRIL 12, 2017

Allowing social media influencers to take over your Instagram account for a period of time is smart tactic for certain brands. However, there’s been just as many brands who have tried and failed to gain social media engagement with a costly influencer. According to a Sprout Social 2017 Q1 Index , 48.6%

Instagram 70

Instagram Hashtag Metrics Marketing 70

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. You need to dig in and learn the social networks. How will you measure success?

Social Media 167

Social Media Social Networking Training Instagram 167

Keyhole.co

JANUARY 6, 2022

China made an app called Douyin that year and named the international version of that app TikTok in 2017. billion downloads and 1 billion active monthly users , it has surpassed Facebook, Twitter, Instagram, and other social networking platforms. Redefine Influencer Marketing. Now, with over 2.6 are generally popular.

Marketing 52

Marketing Hashtag Trends Influencer 52

Buffer Social

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Live video seems to have gone from front-of-mind to back-of-mind for marketers and for the social networks themselves.

Video 75

Video Avatar Social Networking Instagram 75

Sprout Social

OCTOBER 10, 2019

If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Your approach to every social media site should be different. It’s time to go beyond the “setup your profile correctly” and “follow influencers” tips. Make Tweets Conversational.

Strategy 109

Strategy Tips Twitter Marketing 109

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Source: Facebook.

Social Media 121

Social Media Brands Content Real Estate 121

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. TweetReach.

Analytics 111

Analytics Social Media Tools Klout 111

agora pulse

JANUARY 19, 2017

Choose Your Partner/Influencers Wisely. The next step in executing a successful Instagram takeover is choosing the right influencer or partner. How you choose your Instagram takeover partner or influencer will be largely based on your goals. Have a clear buyer persona in mind when looking at the influencer’s followers.

Instagram 60

Instagram Hashtag Influencer Campaign 60

agora pulse

DECEMBER 14, 2016

Social listening is the process of monitoring digital conversations to understand what customers are saying about your brand online and if you’re a social media manager or PR agency then you may be in the 24% of brands already be doing this for your clients…. Best for monitoring Twitter influencers. Cost: FREE.

Tweetdeck 60

Tweetdeck Social Media Management Press Release Influencer 60

Sprout Social

MAY 8, 2017

Some common, broad social media goals include: Increase brand awareness. Some companies set different goals for different social networks. We recommend only a few goals per network so you do not become overwhelmed. This includes employee hours, advertising spend and social media marketing tools. Improve ROI.

Social Media 108

Social Media How To Metrics ROI 108

Sprout Social

AUGUST 30, 2016

While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. In fact, eMarketer discovered less than 50% of brands are actively on Instagram.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Sprout Social

JANUARY 2, 2019

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. For example, the “Acquisition” tab can clue you in on which social networks are driving the most traffic and how those users are behaving once you land on-site.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

OCTOBER 23, 2018

Post to all of your social networks so you don’t miss customers on any channel. For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. After you know what you stand for, think about how that influences your creative?

Strategy 92

Strategy Social Media Hashtag ROI 92

Sprout Social

JANUARY 23, 2017

But when used correctly, hashtags can be one of the most effective ways to track your social media marketing campaigns, brand influence and a lot more. A photo posted by Wahl Professional (USA) (@wahlpro) on Jan 17, 2017 at 5:43am PST. — Netflix US (@netflix) January 17, 2017. What hashtag should you use?

Hashtag 40

Hashtag Campaign Instagram Conversation 40

Social Media Marketing

JUNE 12, 2013

PwC has the outlook for traditional media through 2017. What''s prompting users to spend more time on social sites in Australia ? Hashtags are now part of the Facebook experience , making it possible to track public conversations about topics. In the first quarter of 2013, email grew by 11.6% versus 22.2%

Social Media 130

Social Media Metadata Flipboard Metrics 130

ProBlogger

JUNE 1, 2017

Before you turn your attention to your favourite social media platform for list building, here are the best ways to harness the power of social media for your list building strategy: 1: Create High Value Content to Distribute on Social Networks. This is the content you can use to distribute via your social media channels.

List 51

List Social Media Strategy eBook 51

Buffer Social

JULY 16, 2018

What follows is a lightly edited transcript of the conversation between Hailley Griffis and Brian Peters. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. It’s time we start treating social media profiles as more than just a means to an end. Short on time?

Instagram 75

Instagram Strategy Tips How To 75

Webbiquity SMM

AUGUST 1, 2017

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. Here are six keys to make it successful with influencer marketing.

Influencer 206

Influencer Marketing Blogger B2B 206

Buffer Social

JUNE 5, 2017

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Engage influencers who shared your content. Step 4: Add the conversion goals to your data table, and voila, you’ll see the revenue!

Analytics 110

Analytics Report Data Social Media 110

Buffer Social

MARCH 13, 2017

This post has been refreshed for 2017. Snapchat is the latest platform taking the social media world by storm. Snapchat also has a Chat feature, to start a conversation with someone just swipe right on their name from your recent Snaps page. It requires you to be using other social media platforms to promote your Snapchat.

Social Networking 111

Social Networking Social Media Examples Video 111

Buffer Social

AUGUST 22, 2019

In 2017, it raised over $43m — with investors like Gwyneth Paltrow and Serena Williams It shipped over one million smoothies in just one year after launching nationwide in the U.S. It uses social proof to back up its message. It regularly runs Instagram takeovers with influencers and other brands in its stories —. —

Marketing 71

Marketing YouTube SEO Engineering 71

Later

SEPTEMBER 12, 2019

It can be as simple as an influencer tagging a product in an Instagram Stories post, or a YouTube beauty tutorial featuring a brand’s new collection. . 51% of millennials say that user-generated content from strangers is more likely to influence their purchase decisions than recommendations from friends, family, and colleagues.

UGC 60

UGC Content Instagram Hashtag 60

Diva Marketing Blog

JANUARY 31, 2017

As we often discuss on Diva Marketing, the digital world provides a multitude of of opportunities from blogs to social networks to online advertising. Lee Kantor, Business RadioX® : I think radio or audio interviews are a more effective way to capture authentic, deeper conversations. My prep is in the inviting. themselves).

Small Business 40

Small Business Authentication Communities Questions 40

Diva Marketing Blog

JANUARY 31, 2017

As we often discuss on Diva Marketing, the digital world provides a multitude of of opportunities from blogs to social networks to online advertising. Lee Kantor, Business RadioX® : I think radio or audio interviews are a more effective way to capture authentic, deeper conversations. My prep is in the inviting. themselves).

Small Business 40

Small Business Authentication Communities Questions 40

Ignite Social Media

SEPTEMBER 14, 2020

Plan content & paid media around key dates and for high impact channels Past holiday messages won’t resonate the same this year Video & Live video are getting priority in feeds If considering influencers, secure them now Things are still changing daily, so build flexibility into your plan. Ad Channel Influence by Generation.

Social Media 161

Social Media Strategy Marketing Retail 161

Hootsuite

MARCH 2, 2020

Pinterest is now the third-largest social network in the U.S. Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products.

Statistics 145

Statistics Marketing HootSuite Advertising 145