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2017 Social Media Trends Check-In

Ignite Social Media

The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Here’s an update on social media trends to bring you up to speed.

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We Studied Our Top Social Media Posts of 2017. Here’s What We Learned.

Buffer Social

We are grateful for people who share what worked (and what didn’t) for them on social media. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Our top social media posts of the year. 175,752 impressions.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. Instagram.

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Top 10 RazorSocial Articles of 2017

Razor Social

So, here’s a look back at what our readers kept clicking and sharing in 2017. I wasn’t at all surprised to see this article rise at the top as the most read piece on our blog in 2017. The Social Media Analytics Compass: What and How to Measure. 46 Marketing Tools to Consider for 2017. Click To Tweet.

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Social Media Automation Rules No Brand Should Break

Sprout Social

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate?

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Top 10 Labor Day Social Media Posts

Unmetric

We’ve curated this list of the top social media posts put out by brands so you can take inspiration from content that performed well in the past. — Dodge (@Dodge) September 4, 2017. All data has been compiled and analyzed from the Unmetric Discover , the world’s largest catalog for branded content.

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Fenty’s Social Media Strategy: An Inclusive And Appealing Approach

Keyhole.co

In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. Launched in 2017, Fenty was a much-needed change. It has even prompted other major brands to diversify their products in response. LinkedIn: 3K TikTok: 2.6