Sprout Social

JANUARY 25, 2017

— Dove (@Dove) January 18, 2017. Instead of being on the lookout solely for keywords or brand mentions, you’re gathering information based on the overall sentiment and tone of conversations going on about your brand or industry on social. The overall sentiment about your brand on social.

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How To Sentiment Analytics Team 40

Convince & Convert

JUNE 20, 2017

Volume and sentiment from Simply Measured Listening. By building a solid foundation of empathy for your audience’s wants and needs—and how those wants and needs evolve throughout the customer journey—you’re also building better content, responses, and, ultimately, sentiment around your brand. Know the History. Consider your resources.

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Campaign Social Media Sentiment Consultant 60

Sprout Social

DECEMBER 5, 2022

Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. Ability to crowdsource.

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Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

JUNE 16, 2016

Which benchmarks and Instagram analytics will be used to measure and quantify success? January 2017. Consumers love to be recognized and there’s no easier way to thank your advocates than by highlighting their creativity and sharing their positive sentiments for your product. There is no one-size-fits all approach to success.

Instagram 40

Instagram Tips UGC Hashtag 40

Keyhole.co

FEBRUARY 27, 2024

I’m With the Banned (2017) This campaign showed Spotify’s commitment to artistic freedom and cultural diversity. Uploading top charts using social analytics Social analytics lets Spotify understand how audiences are receiving new releases and established artists. They also analyze sentiment and feedback from users.

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Social Media Strategy Content Collaboration 59

Later

OCTOBER 28, 2018

A post shared by jeannette ogden (@shutthekaleup) on Nov 24, 2017 at 3:48pm PST. A post shared by JACI MARIE (@jacimariesmith) on Dec 9, 2017 at 6:29pm PST. A post shared by Ellenorkim (@spreadfashion) on Dec 18, 2017 at 6:40pm PST. A post shared by Christie Tyler (@nycbambi) on Dec 11, 2017 at 8:13am PST. Sign me up!

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Influencer Instagram Tips Marketing 69

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? Analytics and Testing. Testing, analytics, and optimization of your marketing activities are critical to success. Testing, analytics, and optimization of your marketing activities are critical to success. Google Analytics. Marketing Automation.

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Tools BuzzStream Marketing Template 40

Hootsuite

NOVEMBER 5, 2020

This last category was added in 2017 to make it easier for agencies to approve “low-risk use cases.” Adobe Analytics. Adobe Analytics was authorized in 2019. For “systems that are low risk for uses like collaboration tools, project management applications, and tools that help develop open-source code.” Try it free today.

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Applications Process Software Metadata 128

Social Media Strategies Summit

JANUARY 2, 2020

But at their best, they can improve consumer sentiment, drive brand loyalty and lead to direct sales. Launched in 2017, the high-end children’s toy brand Milton & Goose credits Instagram with much of their success in growing a following and creating loyal customers. Here’s our round-up of the top 8 holiday campaigns for 2019. #1

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Campaign Retail Loyalty Marketing 134

Razor Social

APRIL 17, 2019

NLP systems are still not good at detecting the sentiment of text or spoken word. A 2017 report by Statista found that over 90% of people surveyed said that getting personalized content was ‘very/somewhat’ appealing’ Content personalization is on the rise. AI and Analytics. Tomas Ratia CEO Frase.io.

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Marketing Software Data Curation 109

Hootsuite

OCTOBER 21, 2020

— Twitter Business (@TwitterBusiness) October 11, 2017. Google Analytics. Get the full picture of your B2B social media efforts with Google Analytics. These snippets work in tandem with analytics programs to provide deeper details on your traffic sources. Treat those moments as opportunities to connect. Brandwatch.

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B2B Social Media Tools Tips 98

Sprout Social

APRIL 5, 2017

While it might have been a few centuries before social media existed, the same sentiment rings true to marketers and community managers today. — Ask PlayStation (@AskPlayStation) April 3, 2017. — Casper (@Casper) March 27, 2017. A post shared by Walt Disney World (@waltdisneyworld) on Apr 4, 2017 at 8:26am PDT.

Social Media 88

Social Media How To Publishing LinkedIn 88

Oktopost

JULY 12, 2021

Up to 85% of businesses now employ video marketing in some fashion , up from just 25% in 2017. These can track sentiment and outstanding comments while finding potential influencers and leads from the data analytics onboard. Make Your Lead Gen Future-proof.

B2B 87

B2B Fashion LinkedIn Organization 87

agora pulse

APRIL 21, 2020

TikTok launched in 2017, but only recently, marketers started to take it seriously. Consider public sentiment surrounding your brand, and, if in doubt, disable the feature. Should I Care About TikTok Analytics? If you’re a brand, then you should care about your channel analytics, and TikTok is no exception.

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Questions Marketing Hashtag Analytics 109

agora pulse

NOVEMBER 8, 2016

It would be great to be able to measure sentiment of tweets. . In order to get better results from social media, you need good analytics; namely, insights that allow you to take action. Social media management tools, from an analytics perspective, are good at just taking simple data and showing it to you. Neal Schaffer.

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Social Media Management Social Media Tools Analytics 142

Sprout Social

NOVEMBER 28, 2016

But it’s when that story is told with negative sentiment, or when a user’s complaint goes unnoticed, that it becomes a problem. Sentiment can have a lot of sway on your social media ecommerce plan. Through Sprout’s social media analytics report , you can get a detailed breakdown of your current audience demographics.

Social Media 40

Social Media Social Networking Review Mobile 40

Rebekah Radice

DECEMBER 5, 2016

So what are the trends shaping 2017, and how will they affect your marketing strategy? Here’s a look at the top trends that could make or break your social media marketing in 2017. 7 Social Media Trends You Need to Add to Your 2017 Strategy. 2017 will bring an even larger appetite for quality content.

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Trends Social Media Strategy CSR 146

Webbiquity SMM

MARCH 27, 2017

He recently updated that post for 2017. Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. 23: The 29 Best Web Analytics Tools. #24: Sprout Social. So there’s that.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Rebekah Radice

DECEMBER 5, 2016

So what are the trends shaping 2017, and how will they affect your marketing strategy? Here’s a look at the top trends that could make or break your social media marketing in 2017. 7 Social Media Trends You Need to Add to Your 2017 Strategy. 2017 will bring an even larger appetite for quality content.

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Trends Social Media Strategy CSR 60

Keyhole.co

MARCH 16, 2023

— Kathryn Birstein (@kbirstein) January 31, 2017 #DeleteUber campaign. If, for example, your tool can’t help you sort out the different sentiments in your social mentions, it’s going to be really hard to start scrolling through the many mentions you get to get the one(s) you’re looking for. You need to track metrics that matter.

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Fashion Sentiment Collaboration Policies 98

Unmetric

SEPTEMBER 19, 2018

Since its much anticipated launch in October 2014, the brand has seen a considerable growth in its Facebook community from 14K fans by the end 2014 to 168K fans by the end of 2017. The brand posted 436 times in 2015 with the number almost doubling to 825 in 2016 to 1353 in 2017. Post Types and Engagement. Brand Responses.

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Social Media Hashtag Instagram Meme 141

Keyhole.co

FEBRUARY 28, 2023

View this post on Instagram A post shared by Netflix Comedy (@netflixisajoke) on Nov 15, 2017 at 5:01am PST Unlike a lot of other brands, Netflix uses their own content to create memes. You can use social listening with a tool like Keyhole to gauge reactions to your meme campaigns or conduct sentiment analysis. Get started for free.

Meme 52

Meme Engagement Strategy Wikipedia 52

Keyhole.co

JULY 29, 2023

They received 100% positive sentiment from their audience. Keep a tab on your TikTok analytics with Keyhole 3. In 2017, the company announced the decision to hire 10,000 refugees after Trump’s decision to bar refugees. Starbucks’ Facebook strategy is based on replying to almost all conversations from their 158 posts.

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Campaign Social Media Strategy Hashtag 52