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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. The first step to using Facebook to communicate with your followers is to create a Facebook Page for your government agency. A page allows different members of your team to act as administrators.

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How Public Safety Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. The first step to using Facebook to communicate with your followers is to create a Facebook Page for your government agency. A page allows different members of your team to act as administrators.

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Navigating social media marketing in an election year

Sprout Social

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. So, if you take the “influencer loophole” in your approach to this year’s election, make sure you do it thoughtfully, authentically and with your brand’s larger goals in mind.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 114
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Social Media Tactics that Cut Through the Noise

Pixlee

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Embrace Diversity and Authenticity. Beauty brand Morphe grew its community to 7.5

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How to Build a Social Campaign for a Hard-to-Reach Audience

Convince & Convert

NetApp and Cisco partnered with our team at Yeager Marketing to create a compelling social nurturing campaign, adding in Mercer-MacKay Digital Storytelling to support content amplification through FlexPod’s Twitter channel. However, our teams wanted to make it easy for employees and partners to extend the reach of all these materials.

Campaign 153
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[INTERVIEW] What Makes Airbnb A Meaningful Brand?

Audiense

Audiense: What’s the makeup of your social media team? Holly: We have a Global team in San Francisco, myself the EMEA lead and then two further EMEA social marketing managers. We also have country social marketing managers for France, Germany and UK, and then a translations team who works on the other markets.

Brands 103