Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? ” To understand this, let's first dig into the definition of authenticity and transparency.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Build community to create a movement.

How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy.

Creating an Authentic Brand Story at Swiftpage

Convince & Convert

John Oechsle has built an incredibly successful career by nurturing brand culture through the stories he crafts and shares with his team. The brand story that has created a specific identity and community that Swiftpage Nation and its employees, Swifties, can live every day.

Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

Or perhaps a multi-layered collaboration with each brand’s social team and contracts that dictate how much social time is allocated to each brand depending on the volume of sales and interest? It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1

The Future of Community Management

Ignite Social Media

So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. This is a pivotal time in the discipline of community management, and many brands are asking these very questions.

How to Manage Your LinkedIn Community Without Feeling Completely Overwhelmed

agora pulse

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community.

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

We all benefit because you can intimately understand your audience, helping to better build community and connection. As you and your team uncover inspiration for content, everyone can easily produce drafts and collaborate on post creation—or even take advantage of the moment and publish right away. Your team’s time should be spent acting and analyzing, not implementing. “Your brand is what other people say about you when you’re not in the room.”

How to Engage With Your Social Media Followers Quickly and Authentically

Buffer Social

So how can you minimize the time it takes to engage with your followers and still be authentic at the same time? In this post, we’ll share the tactics and tools we use to engage with our amazing social media followers quickly and authentically. .

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

When is the last time you did a reality check on how the people in your community are doing? When is the last time you did a check in with your client teams to see how they are doing personally or professionally?

4 Ways To Lead With Authenticity In Uncertain Times

Twist Image

Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body language, persuasion with a depth and riguer that few of us do. Which leaders can convey a semi-decent idea that gets mass buy-in verses a leader who can't get their team around a very powerful and transformative concept. Here are the four way to lead with authenticity in uncertain times: I See You. authenticity. community.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Private support community answers your questions and connect you with other business leaders just like you. Build community and earn support of evangelists to amplify your story and purpose. Better connect with your audience in a human and authentic way.

Inside Look: How Two Teams Share a Social Media Inbox

Buffer Social

We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love.

Team 75

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Brand Humanization: Social Media Authenticity vs Transparency.

Data 171

3 Major Trends in Community Management

Likeable

Community management is essential to brands in so many ways: it helps create and showcase your brand’s identity and personality, it helps build trust with your audience, and it gives an added value that can clearly separate you from your competitors. Involving the Community.

Susan Sarfati Talks Open Community

SocialFish

This post kicks off a series of executive interviews we’re doing about the concepts in our book, Open Community. Susan is someone we greatly admire, and we were thrilled to get the chance to bring you some of her thoughts on Open Community. Open community is changing this.

How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

By tapping into the power of social media and influencer marketing even solopreneurs, entrepreneurs and small business owners have real opportunities to compete head to head against brands with much bigger budgets and teams than them. Need us to help train your team?

Brands 161

Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change

Pam Moore

How do you win authentically in a way that you earn trust, draw people closer to you organically and not push them away with spammy tactics? Why authenticity and the intent behind every decision, post and piece of content matters in 2018, more than ever.

Content Marketing in a Nutshell – How to Use for Real Business Results

Pam Moore

Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action. Need us to help train your team? Content. It's everywhere.

Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Need help training your sales team or marketing team on the power of audience marketing, social media or social selling? Give us a shout and let's get a custom workshop schedule for your team. Today's marketer has no guarantee of reaching their audience on any medium.

Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? As the social media industry has evolved, each role in the marketing team has developed along with it. The Sims has both social media managers and community managers.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Need us to help train your team? Creating content that inspires, connects and converts is not an easy task.

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Because attention is such a valuable resource, it is critical for marketers to maximize every second they achieve attention from their communities and audience. Need us to help train your team? Personal Branding: Authenticity vs Transparency (blog post + video).

Brands 170

Blogging for Business: 10 Proven Strategies that Work for Any Size Business

Pam Moore

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Blogging and content marketing is an incredible and proven way to build your business and your brand authority.

How to be an Authentic Leader?

Buzz Marketing for Technology

So what is an authentic leader? The survey was a single question: Who do you think is the most authentic leader? Warren Buffet emerged as the most admired authentic leader.

Learning to Speak Your Community’s Language

Convince & Convert

Establishing Your Brand in a New Community. As a social and community expert, Matt presses the importance of engaging with your clients and community in an organic and authentic way, especially when trying to enter a new community or client base.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

We have more than 2 million followers in our community across the different social platforms we own. If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? Think about it.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

We have more than 2 million followers in our community across the different social platforms we own. If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? Think about it.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Mark is changing the goal for his product team from “finding meaningful content to having meaningful social interactions.” Yes, Facebook is continuing to favor content that is engaging and focused on building community, conversation etc. How to build a thriving community?

Brand Storytelling 101: 6 Must Have Content Elements

Pam Moore

Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners. Do you have a brand story that you share with people who come in contact with your brand?

Brands 170

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

They value real human to human interaction and authentic relationships. They know who they are and what they offer their customers, partners, online community and friends. Social Profit Factor Training System + Member Community .

Brands 170

Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

Trust me, you will be using it after you learn how easy it is and how much it can benefit your business, your customers and your social media communities. Need us to help train your team? Would you like a competitive Facebook edge? Ability to stand out from the crowd in a good way?

Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

Need us to help train your team? Ready for a real competitive edge in 2018?

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Yet many business leaders and small or medium size business owners find themselves in an online world without a staff to help them or the knowledge themselves to guide their team in creating a compelling brand that people will remember and want to engage with.

Brands 140

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Need us to help train your team? Creating content that inspires, connects and converts is not an easy task.

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust.

Nurturing Your Community - Social Media

Social Media Network Marketing

Community Management cannot be taken for granted. You don't build a Community of relevant individuals over night. To maintain and nurture your Community is the core task. If your Community is satisfied they will be the best ambassadors that you could ever have. There are a couple of factors that you need to keep in mind when working with your Community on Social Media. Team: Remember it is a team. Authentic: Be authentic.

20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Pam Moore

Be authentically you. Find your authentic voice, personality, tone and share it worth the world. Going deep can help you connect authentically with your target audience and build a more human brand. We’ve been building our community and network there since.

Brands 110

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Building your team to succeed with influence marketing. Influencer marketing is expected to be a $6.5