Mindjumpers

MAY 26, 2016

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands.

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Pam Moore

FEBRUARY 1, 2016

Know how to not only build community but build real relationships with human beings built on trust and authenticity. 2016 Social Media & Digital Marketing Predictions . How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections 10 Questions You Must Answer Yourself Before Hiring a Social Media Agency in 2016. Achieving measurable social media ROI is very similar to teens and sex.

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Later

OCTOBER 22, 2020

Authenticity on Instagram is all about being true to your brand voice and not being afraid to speak openly about the topics you care about. The power of authenticity on Instagram is massive. Why Authenticity on Instagram Matters. Writing authentic Instagram captions can be tough.

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Ignite Social Media

MAY 27, 2016

So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. This is a pivotal time in the discipline of community management, and many brands are asking these very questions.

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Waxing UnLyrical

JANUARY 22, 2016

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. Authenticity reigns. Community member Melissa DiVietri had this to add: A6 Effective metrics can resolve issues facing organizations that will ultimately build relationships with stakeholders. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Convince & Convert

FEBRUARY 2, 2016

With those simple questions, Matt has built a solid community for his customers and brand ambassadors like Nicki Minaj that improves relationships and closes sales. That will keep you grounded in authenticity and help you evolve without losing what makes you unique. It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1 million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world.

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Pam Moore

OCTOBER 6, 2016

For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. The greatest benefit in serving my audience and community both offline and online is helping people grow. Would you like to establish authentic relationships more easily built on trust and authority? Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice.

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Skills How To Social Media Small Business 167

Pam Moore

NOVEMBER 23, 2016

It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Using Facebook live to connect with your local community and influencers / thought leaders. Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales!

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Pam Moore

JANUARY 25, 2016

The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our audience, establish thought leadership, earn trust, generate leads, increase revenue by creating new and diverse revenue streams, make new friends and the list goes on. It’s hard to believe this is the 200th episode of the Social Zoom Factor podcast !

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Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. Why It Works: Sometimes, the best content is that which comes from the community. Often an under-utilized resource, brands only seek to gain by showcasing content from fans, as user generated content is often perceived to be more authentic and representative than branded. The post Father’s Day Content Tips to Inspire Community Managers appeared first on Ignite Social Media - The original social media agency.

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Pam Moore

MAY 9, 2016

Importance of being human in your communication, language and engagement with your community, customers and audience. Understanding the difference between authenticity and transparency. Social Brand Humanization: Authenticity vs Transparency. Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline.

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Brands How To Wikipedia Metrics 113

Social Media Strategies Summit

MAY 25, 2021

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages.

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Communities Strategy Engagement Committee 224

Pam Moore

MAY 27, 2016

Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. billion monthly active users as of March 31, 2016. billion mobile monthly active users as of March 31, 2016. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line.

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FAQ Facebook Training Small Business 113

Pam Moore

SEPTEMBER 23, 2016

Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Shorten the sales cycle because you establish trust and an authentic relationship faster? How to leverage social media insights to learn about your customer and social media audience / community. Brand Humanization: Social Media Authenticity vs Transparency.

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Data Brands Social Media Authentication 60

Pam Moore

NOVEMBER 29, 2016

Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals?

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Brands Strategy Small Business Authentication 60

Mindjumpers

JUNE 14, 2016

Similar Posts: Snapchat – Proof That Simplicity & Authenticity Wins. App Community Management Customer service Facebook Marketing & Communication bots chatbots chatterbots customer service instant messaging service messenger robotsFacebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it.

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Ignite Social Media

MAY 24, 2016

These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards. If you get permission from the user, showcasing this organic, authentic content from real, relatable people is one of the most powerful social media marketing tactics a brand can leverage.

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Engagement Brands Hashtag Eventful 110

Waxing UnLyrical

DECEMBER 12, 2016

We officially launched in September of 2016 at Content Marketing World. Be authentic. Make your brand authentic. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Today’s a big day. Not just because I can now say, “Christmas is next week,” (yay!)

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Waxing UnLyrical

OCTOBER 31, 2016

Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!). If you want to be authentic, you have to think about the person you’re talking to, otherwise you’re talking to an empty room. And, you have to be your most authentic self in-person and online. Happy Halloween!

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Rebekah Radice

DECEMBER 5, 2016

Benefits include: More authentic interaction with your audience. Bite sized, authentic interviews by you about your company’s vision. But what I believe we’ll see in 2017 is the return of true community building. ” Many saw social media as a one way conversation, never bothering to cultivate a community. Average earnings among the top 10 were up 6% in 2016, while the average earnings of the bottom 10 dropped 9%.

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Trends CSR Ustream Strategy 146

Pam Moore

SEPTEMBER 12, 2016

Build a loyal community of trend seekers that are engaged, shares your amazing content and takes action? Creating authentic and inspirational opportunities to build relationships with an audience that accounts for more than 90% of the social shares on the web. Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? If you answer yes to this question then you have landed on the right blog post today!

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ROI Small Business Social Networking Consultant 60

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.” Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year!

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Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.” Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year!

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Ignite Social Media

SEPTEMBER 23, 2016

TalkLikeAPirateDay pic.twitter.com/IxsWZgaWLw — Red Bull (@redbull) September 19, 2016. It can be tempting to experiment with your brand voice and speak like your customers, in an effort to seem more authentic. Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. Trends change with the drop of a hat. I won’t tell you what the next big thing is, but I will tell you what isn’t.

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Waxing UnLyrical

NOVEMBER 2, 2016

But they’re also more eager than ever to make connections with authentic, genuine people. With an inquisitive nature and strong sense of newsworthiness, I secure high-profile media coverage that spreads the word about philanthropic activities, community programs, and company activities.”. Guest Post by Elaine Andrus. Thanks to cell phones, people have shorter attention spans than goldfish.

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Waxing UnLyrical

AUGUST 10, 2016

Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real. For the summer, Madewell changed their CTA to ask their community to share how Madewell products fit into their summer plans. Once you know what your audience wants to see, you can build a multimedia content strategy that’s visual, authentic, and connects on an emotional level. Guest Post by Denise Chan.

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Waxing UnLyrical

AUGUST 8, 2016

Not to mention, this is a low-cost campaign that provide the brand that authenticity we all strive toward. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. You know how some people are constantly complaining, to the point you really don’t want to be around them?

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Ignite Social Media

AUGUST 8, 2016

You’re not just creating a stream of single isolated posts, but instead, you want to create a community, a culture, and a cohesive environment in which your audience can become immersed. The way that you speak to, and with, your audience is crucial when building brand loyalty, but it’s also just one of many viable strategies that ought to be employed in the search for real, authentic advocacy. A dog is known, not only as man’s best friend, but for its enduring loyalty. But why?

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Waxing UnLyrical

FEBRUARY 15, 2016

Why: “Remember, your leadership is needed, you don’t have to be perfect to be a leader, you just have to be passionate and authentic,” says Dr. Bernice Ledbetter. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” ” ~ President John Quincy Adams.

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Waxing UnLyrical

FEBRUARY 10, 2016

When was the last time you were recognized for a “heartful” marketing program that connected with customers, earned fabulous results that created positive change in a community , or delivered on a value-driven promise that no one really understood but you? Earns trust through authenticity. When you live, breathe and work with a loving heart you develop an authenticity for customer care and build a model for employees to emulate. Guest Post by Jayme Soulati.

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Authentication Loyalty Marketing Hosting 70

Ignite Social Media

DECEMBER 14, 2016

Maybe it’s because as a Community Manager- where my entire job is to build communities and facilitate authentic conversations- I was worried about a lack of personal touch becoming the norm. If you don’t have anything official to use like this, your Community Managers and Customer Service teams are a great option. Involve Your Community Management and Customer Service Teams.

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ProBlogger

NOVEMBER 22, 2016

Here at ProBlogger we’re busy working on some exciting plans for 2017, but paused to think about what we could do for you to round out 2016. It’s actually the best thing we create each year, with our 2016 attendees giving it the most excellent rating the event has had in all its seven years. So, for one week only we’re offering access to the 2016 event content for an unprecedented price of USD$129 – a 44% discount on the full price of USD$229. Very authentic.

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Discount Eventful Price eBook 20

Rebekah Radice

NOVEMBER 1, 2016

People connect with companies that show they aren’t afraid to be authentic. Create a Sense of Community. Nope, with Facebook, you can go in-depth and create a sense of community. More than 1.7 billion people worldwide use Facebook. That’s almost 25% of the Earth’s population – a colossal number. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well.

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Pam Moore

OCTOBER 11, 2016

Are your tweets helping you grow community and nurture relationships? Tapping into the power of the OPC – other people’s content and community. Brand Humanization: Social Media Authenticity vs Transparency. Are you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales?

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Tips Data Small Business Brands 60

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leading manufacturer of grooming products, Wahl Professional , applied these strategic tactics to grow its Instagram community by 56% and, in the process, averaged 847 interactions per post.

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Bazaarvoice UGC Communities Hashtag 40

Buffer Social

AUGUST 29, 2016

Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size).

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Social Media Strategies Summit

MAY 25, 2021

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages.

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Strategy Communities Engagement Committee 130

Buffer Social

JUNE 22, 2016

After getting negative feedback for her 2016 Super Bowl performance, including boycott calls, Queen Bey hatched a canny plan to turn the furor into a boon: She sold her own “Boycott Beyoncé” T-shirts on tour. Maybe that storytelling is powerful, but also that the story has to be authentic and real. ” Can you dig deeper and be more human with your community? I believe you can learn something from everyone—as long as you’re listening.

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Pam Moore

JUNE 30, 2017

Community. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! 8 Foundational Elements to Build Your Digital & Social Brand in 2016.

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Brands Strategy Small Business Training 167

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. By active social media I mean, authentically engaging with the show’s fans versus broadcasting messages about the show or network.).

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Socialmedia.biz

SEPTEMBER 12, 2016

With a global community like this, it’s no surprise that brands are increasingly excited about the advertising opportunities and business opportunities found on Instagram. There’s an authenticity to user-generated content (UGC) of this type that professional production photos can’t match. They are also a perfect medium for connecting with fans and cultivating strong communities of interest. Post by Adi Englander.

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Convince & Convert

NOVEMBER 16, 2016

To stand out, you need to build a strong, authentic, and engaged brand presence. If you want to build a community, you have to start by thinking of yourself as a leader. The more your community shares your content, the more opportunity for SEO visibility. Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media.

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Lucy Hall

SEPTEMBER 29, 2016

Hannah Rainford adds: 'It’s wise to prepare replies to potential queries in advance so that your community manager can respond quickly and appropriately. By doing all our social media internally and having the core team use their own accounts, we can ensure we appear authentic, connect with people and have a personality that people can trust.

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