article thumbnail

Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. The History of News Feed Changes. 20, 2015: No more hoaxes.

Feed 166
article thumbnail

Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Let’s take a closer look at what we know and don’t know about the Facebook Explore Feed and how it may impact you… Facebook Explore Feed: The Launch. This is the Explore Feed that about 99% of us have.

Feed 167
article thumbnail

How to create a social media viral video

Sprout Social

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Video 129
article thumbnail

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Read on, and see what goes into the complex, fascinating formulas of the Facebook News Feed. photo, video, or status update). Link posts.

List 190
article thumbnail

Step-by-Step Guide: How to Successfully Incorporate Video on Social Media for FREE

Oktopost

Open your Facebook feed and scroll all the way down. It doesn’t take a genius to understand that, above all things, Facebook favors video content. Even back in 2015, Facebook was already updating its algorithm to take into account how users engage with video – … C’mon, try it.

Video 0
article thumbnail

The Experiment 2021: Ads Don’t Have to Suck

Jon Loomer

It all sounds crazy, but it’s precisely what happened when I ran The Experiment in early 2015. Website custom audiences were the backbone of The Experiment in 2015. The Weaknesses in 2015. Browser settings and now iOS 14 make tracking more difficult than it was in 2015. I got crazy results in 2015.

Cost 206