Jon Loomer

MARCH 17, 2021

It all sounds crazy, but it’s precisely what happened when I ran The Experiment in early 2015. Website custom audiences were the backbone of The Experiment in 2015. The Weaknesses in 2015. Browser settings and now iOS 14 make tracking more difficult than it was in 2015. I got crazy results in 2015.

Cost 207

Cost Tips Campaign Engagement 207

Oktopost

JUNE 27, 2017

Open your Facebook feed and scroll all the way down. It doesn’t take a genius to understand that, above all things, Facebook favors video content. Even back in 2015, Facebook was already updating its algorithm to take into account how users engage with video – … C’mon, try it.

Video 0

Video Social Media How To Feed 0

Jon Loomer

AUGUST 7, 2015

Within the past couple of days, Facebook launched “Live,” a way for celebrities and public figures (as well as normal dorks like me who got access) to stream live video to their Facebook fans for a personal, interactive experience. The Celebrities Creating Live Videos. How to Get Access to Creating Live Videos.

Video 113

Video Facebook Applications Feed 113

Likeable

JANUARY 23, 2019

And we saw platforms like Facebook Watch and IGTV fuel the rise in episodic video. As marketers, it’s imperative to stay up to date on the latest trends and research in order to know how to adjust strategies or where to shift budgets. US marketers are expected to spend $32.18 billion being spent on social video advertising.

Statistics 92

Statistics Social Media Marketing Instagram 92

Ignite Social Media

MAY 19, 2021

It’s hard to scroll through social feeds or the news today without being hit with more information on Clubhouse, the hot new app (now also available on Android devices as of this month) that features audio-only rooms that allow people to chat about shared interests. Live video on Twitter. It all felt very cutting-edge. Facebook Live.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Convince & Convert

DECEMBER 8, 2014

And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. What Facebook Says You Shouldn’t Do in Your Facebook Marketing. Facebook Told Us How to Do Facebook Marketing.

Facebook 168

Facebook Marketing How To Feed 168

Webbiquity SMM

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Total monthly active users increased 77% from 2015 to 2020. YouTube has two billion monthly active users, who collectively watch roughly one billion hours of video each day. That’s a lot of data to feed China’s AI development. Facebook advertising reaches 2.18

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. In this post, you’ll learn 17 actionable tips to increase the views, engagement, shares of your Facebook videos.

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Video Engagement Facebook Mobile 111

Lucy Hall

APRIL 28, 2015

Now if you run out of content, but want to spend more time in News Feed, you’ll see more. This could be positive for business pages, what it means is, if a user hasn't got much to see in their feed, i.e If you like to read news or interact with posts from pages you care about, you will still see that content in News Feed.

Facebook 60

Facebook Feed Feedly News 60

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Read on to learn more about the algorithm and how to up your YouTube marketing strategy. As a result, these changes had a direct impact on the videos that were posted and how users came across them.

YouTube 121

YouTube Notification Video Trends 121

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. 1 Ephemeral content disrupts social video. Source: TikTok.

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Trends Social Media Instagram Platform 182

Buffer Social

JUNE 30, 2016

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. These changes are likely to mean that content posted by brands and publishers will show up less prominently in News Feeds.

Feed 75

Feed Feedly News Facebook 75

agora pulse

DECEMBER 20, 2016

Most brands have always wanted more views on their Instagram videos, but ever since the number of views are now publicly displayed underneath each video, the pressure is officially on. In the past year, Instagram has skyrocketed in ranks of social media platforms businesses need to be marketing on. Choose Relevant Hashtags.

Instagram 60

Instagram Video Hashtag Case Study 60

Hootsuite

DECEMBER 15, 2021

Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. Why are TikTok trends good for marketing? Something like: I’m a faithful reader of the Hootsuite Blog, and I know that being genuine, unique and finding my niche are essential building blocks for successful marketing.

Trends 142

Trends HootSuite Fashion Video 142

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

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Instagram Mobile Social Networking Hashtag 100

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. Smartphone App in 2015.

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Social Media URL iPhone iPad 100

Buffer Social

DECEMBER 20, 2023

This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. Movie It’s also been a heck of a year for video games in all of their forms and adaptations.

Social Media 93

Social Media Film Meme Apple 93

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions.

Social Media 142

Social Media Meme HootSuite Influencer 142

yMarketingMatters

MARCH 9, 2015

2015 is rolling fast, as are the changes in the social media world. As page admin, you can select your call-to-action button from a range of options, namely: book now, contact us, use app, play game, shop now, sign up or watch video. Mobile Video. Can you believe it’s March already? Have you noticed this yet on your Newsfeed?

News 100

News Social Media Mobile Notification 100

Ignite Social Media

JULY 31, 2017

In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social. In 2015/2016, organic reach was down to 2.6% During this time we also started seeing video, livestreaming and messaging apps gain steam. Marketers are looking for efficiencies.

Social Media 84

Social Media Trends Community building Hosting 84

Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Choosing the right focus continues to benefit VSCO as the app currently serves over 2 million paid subscribers—creators who value the tools and experiences offered up on their Feed, Discover and Studio pages.

Issues 134

Issues Survey Campaign Authentication 134

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. We took a sample of 18,538 posts, across 30 brand pages in multiple industries from January 1st, 2015 to December 31st, 2016. Methodology.

Metrics 60

Metrics Brands Facebook Sample 60

Jon Loomer

APRIL 28, 2015

If you were to peruse the most popular blog posts these days related to Facebook marketing, you will repeatedly see a common theme. Research from Adobe Digital Index suggests that brands are posting 31% more frequently in the first quarter of 2015 compared to the same period in 2014. Frequency and the News Feed Algorithm.

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Organization Facebook Feed Feedly 113

yMarketingMatters

DECEMBER 6, 2015

Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. What’s great about local awareness ads, is that they help Facebook users to find more useful products or services nearby, and it helps businesses to reach out to this market.

Social Media 100

Social Media Sentiment Study Advertising 100

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. On my Jay Today video podcast (iTunes), I gave a shoutout to someone who I respect and admire each episode; a person I believe you should be following in social media. The Most Connected Marketers. So good, I invested in the company.

Twitter 60

Twitter Marketing Influencer Groups 60

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score.

Organization 108

Organization Flipboard Social Media Company 108

Rebekah Radice

APRIL 27, 2015

Graphics, video and links all play a huge role in describing what you do and how you help, so don’t forget to change things up. Marie Forleo actively uses video to engage her audience. Marie Forleo actively uses video to engage her audience. Posted by Marie Forleo on Wednesday, April 22, 2015. Probably not.

Small Business 131

Small Business Facebook How To Airlines 131

Buffer Social

JULY 27, 2016

This future seems all the more realistic with the addition of Snapchat Memories — a way to share photos and videos captured outside of Snapchat to your Story. My teammate Brian recently shared his thoughts about Snapchat Memories in this video commentary. Share any photo or video — from within the app or from anywhere else.

API 40

API Marketing comScore Video 40

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. As marketers we know that brands need to be embracing a lifestyle that people can buy into and they should stay away from just trying to sell a product because people see through that.

Instagram 84

Instagram Campaign Hashtag Blogger 84

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

The Social Media Hat

MAY 21, 2016

So when a major platform used by millions to meet, have video conversations, and stream live broadcasts to their audiences suddenly seems to be pivoting in a different direction, that's a concern. Businesses and marketers and broadcasters have been using Blab to stream live video broadcasts. Not broadcast? Apparently not.

Social Networking 113

Social Networking YouTube Platform Hosting 113

Buffer Social

AUGUST 24, 2017

stories, images, or videos) suits your business best? Here’s how we came to the decision, according to Brian Peters , our Digital Marketing Strategist: For a long time we were on posting unique content to both Snapchat and Instagram at Buffer. Stories can be either videos or images. Images and videos.

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Instagram Cost Comparison Analytics 111

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. This week, we have a very special Year in Review episode of Social Pros.

Social Media 145

Social Media Collaboration Class Retail 145

agora pulse

OCTOBER 17, 2019

Simply fork over your marketing dollars for a particular number of Instagram followers, and POOF! In all the articles, videos, apps, and paid programs I’ve described, you’ll never see a mention of gaining TARGETED followers. Editor’s note: The original post ran in 2015. The Fastest Way. Let me explain.

Instagram 98

Instagram Hashtag Real Estate Apparel 98

agora pulse

OCTOBER 17, 2019

Simply fork over your marketing dollars for a particular number of Instagram followers, and POOF! In all the articles, videos, apps, and paid programs I’ve described, you’ll never see a mention of gaining TARGETED followers. Editor’s note: The original post ran in 2015. The Fastest Way. Let me explain.

Instagram 98

Instagram Hashtag Real Estate Apparel 98

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. 100 million hours of video is viewed daily on Facebook.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Devumi

FEBRUARY 20, 2015

How many words a video is worth, no one has said, but they also highly increase Twitter engagement. From our own Twitter feed, we see nearly twice as much engagement on tweets which contain photos versus those which don’t. Twitter isn’t a place that people really turn to for serious reading. We have 3 copies to give away.

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Activities Engagement Twitter How To 60