Sprout Social

APRIL 19, 2017

Whether it’s learning more about your target audience so you can better serve them, building awareness for your brand or retaining existing customers, social media now has a hand in nearly every part of your business that involves customers. Social media is an excellent way to build awareness for your brand.

Social Media 105

Social Media How To ROI Hashtag 105

Convince & Convert

MAY 2, 2016

Every employee who uses social media has followers, and by sharing posts with these followers, you are opening up your brand to an audience you may not have reached otherwise. With every new employee brings the opportunity to make your brand known to more people and to expand your content reach. Gain Trust and Credibility.

Loyalty 60

Loyalty Social Media Engagement Training 60

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. Need help getting started? Define Your Objectives. Curate Your Feed.

Instagram 40

Instagram Tips UGC Hashtag 40

ProBlogger

AUGUST 30, 2015

We had wonderful speakers – Pamela Wilson from Big Brand System and Copyblogger , Heather B. Check out out Pamelas example at Big Brand Webinars. Look at your brands Instagram account. Create a hashtag strategy for Instagram that makes it easy for people to find your photos. This is more authentic then stock photos.

Training 20

Training Eventful Tips Analytics 20

Rebekah Radice

NOVEMBER 1, 2016

This video humanizes the brand through the eyes (and thoughts) of the team. Your brand has its own personality. And like people, brands are passionate about certain topics. People connect with companies that show they aren’t afraid to be authentic. Or use a specific hashtag to share the stories of your fans.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Buffer Social

DECEMBER 4, 2016

Have you ever considered starting a podcast for your personal brand or business, but aren’t quite sure where to begin or what results to expect? That is up from 17% in 2015. 3 Key Takeaways for Marketers and Brands Looking to Start a Successful Podcast. Tack – Get authentic content power to your marketing.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Social Media Strategies Summit

AUGUST 1, 2019

It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. According to the 2019 State of Influencer Marketing, 57% of marketers reported that influencer content outperformed their brand-created content. You can build a more authentic brand partnership.

Influencer 114

Influencer Examples Brands Fashion 114

Rebekah Radice

NOVEMBER 1, 2016

This video humanizes the brand through the eyes (and thoughts) of the team. Your brand has its own personality. And like people, brands are passionate about certain topics. People connect with companies that show they aren’t afraid to be authentic. Or use a specific hashtag to share the stories of your fans.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Hootsuite

APRIL 28, 2020

With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between 16 and 24 years old. Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. Raise brand awareness?

Video 145

Video Engagement Hashtag Influencer 145

Keyhole.co

AUGUST 4, 2023

They provide actionable insights into the level of engagement your brand is generating. When your content goes viral, it reaches far beyond your existing audience, potentially exposing your brand to a whole new group of people. The more effective your social media branding is, too.

Social Media 52

Social Media How To Analytics Metrics 52

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. Their insights-driven methodology was delivered to 500+ brands globally through client workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School.

Team 130

Team UGC Video Training 130

Keyhole.co

APRIL 20, 2023

Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand. It can result in excellent brand exposure when done properly. Newsjacking then allows you to jump on the bandwagon, use it to your advantage, and capture more eyes on you and your brand.

Aggregator 52

Aggregator News Trends Reputation 52

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 96

Brands Facebook Campaign Sports 96

Likeable

AUGUST 26, 2019

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. As their accounts grew, brands started to reach out to the adorable pair to partner on content. I’m just so glad that people love these guys as much as I love them!”

Influencer 112

Influencer Communities Social Media Instagram 112

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72

Unmetric

JULY 26, 2018

As social media has now become the first point of contact between a prospective student and a university, it is crucial for institutions to find an authentic voice for their brand and to build a two-way conversation channel with their audience. Facebook continues to be the biggest platform for brands. fans respectively.

Social Media 120

Social Media Strategy Hashtag Research 120

Hootsuite

MARCH 30, 2020

Providers, agencies, and brands need to create engaging social content. Follow the latest authentic news, expert information, official updates and MythBusters on #IndiaFightsCorona at ‘MyGov Corona Helpdesk Chatbot’ on Facebook. Hashtags like #flu can reveal when diseases are popping up in new locations. Get the template now!

Social Media 145

Social Media How To Exercises Guidelines 145

Postcron

JULY 6, 2018

They’ve become such a common part of online communication that Oxford Dictionaries selected the “tears of joy” emoji as its Word of the Year for 2015. Although research also shows that people and brands use emojis differently , the bottom line is that emojis are more than a passing fad. Just how popular are they?

Social Media 73

Social Media Authentication Research Hashtag 73

Proactive Report

MARCH 18, 2016

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. Why does UCG work better than branded content as a Digital PR tactic?

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. Why does UCG work better than branded content as a Digital PR tactic?

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Postcron

JULY 6, 2018

as its Word of the Year for 2015. Although research also shows that people and brands use emojis differently , the bottom line is that emojis are more than a passing fad. And as we described in our post about how to be social on social media , the key to success on social media is behaving like an authentic human.

Social Media 52

Social Media Authentication Research Hashtag 52

Buffer Social

JULY 30, 2018

Here are four quick takeaways: Why having real, authentic conversations with your audience is key. As our colleague and blog editor Ash Read once said in an article, “It feels amazing to know that our favorite brands and personalities value our support. Short on time? No worries! And you’re probably wondering what that would look like!

Social Media 88

Social Media Marketing Influencer Energy 88

Ignite Social Media

OCTOBER 14, 2016

PTnehlbyrO pic.twitter.com/su0Rn72x63 — Coca-Cola (@CocaCola) November 7, 2015. You owe them something more, and something only you, as the brand you are, can offer them. Don’t be general, but rather be as true to your brand as you can. Not every brand needs to wish us a Happy Chinese New Year. More Like Holiweek!

Content 60

Content Hashtag UGC Social Media 60

Buffer Social

FEBRUARY 14, 2017

Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. Having an influencer on your company’s Instagram account is a great endorsement for your brand.

Hosting 109

Hosting Instagram How To Metrics 109

Buffer Social

AUGUST 11, 2016

What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. In addition to the hundreds of thousands of hours that people spend watching videos each day, video marketing can also help to drive brand growth and a solid marketing ROI. You need … Resources.

Video 40

Video Twitter Content Facebook 40

Buffer Social

SEPTEMBER 28, 2017

So how can you minimize the time it takes to engage with your followers and still be authentic at the same time? In this post, we’ll share the tactics and tools we use to engage with our amazing social media followers quickly and authentically. . Medium (@Medium) February 10, 2015. 5 creative types of replies you can use.

Authentication 111

Authentication Engagement Social Media How To 111

Unmetric

SEPTEMBER 19, 2018

This digitally native vertical brand or DNVB has scaled tremendous heights in terms of engagement and following. The skincare and makeup brand was born when Weiss had a hunch that there is a huge gap between what the beauty industry offered and the beauty needs of real life women. Socially Driven Beauty Brand. The Launch Pad.

Social Media 141

Social Media Hashtag Instagram Meme 141

Webbiquity SMM

APRIL 27, 2021

Many brands struggled with social media early on. A lot of “content” will still thinly disguised marketing collateral, but the best of it was true thought leadership with minimal brand slant. Interest in the medium gradually declined over the next few years, then began picking up again in 2015.

B2B 318

B2B Influencer Social Media BuzzStream 318

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Buffer Social

FEBRUARY 22, 2017

Being authentic is a key aspect of storytelling, and there’s no other way to be more “real” than going live to engage with your audience. While it isn’t a branded content, it has a nice three-act structure (a model often used in screenwriting) we can learn from: Setup – Introduction of the video where she describes her trip to Kohl’s.

Social Media 111

Social Media Hashtag Curation Instagram 111