Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Don explains why (and how to do this right).

Postrank 124

Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? “Which happens.&# Couldn’t be easier.

Postrank 255

Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

JANUARY 4, 2011

As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. says: January 4, 2011 at 10:01 am [.]

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

FEBRUARY 1, 2011

Are there any outcomes that are standard to organizations across the board? “Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&#

Postrank 193

Postrank Metrics Tourism WordPress 193

SocialFish

JANUARY 11, 2011

Here’s to more great conversations to come in 2011! As a quick wrap-up to 2010, here were the top SocialFish blog posts of the year (based on Postrank score, which measures pageviews, RSS views, comments, tweets and retweets, shares, Buzz, bookmarks, clicks, trackbacks etc.) The Science of Social Media Marketing.

Postrank 170

Postrank Handbook Case Study Press Release 170

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Twist Image

MARCH 29, 2011

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. Social 2011. You can also decide how frequently you would like to be notified (including "as-it-happens") and how (via email or RSS feed).

Radian6 102

Radian6 Findability RSS Sentiment 102

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Wanna Subscribe?

Postrank 161

Postrank Class Tourism Blogroll 161

Waxing UnLyrical

NOVEMBER 22, 2010

Lindy : Your Open Community is your people who are bonded by what your organization represents and care enough to talk to each other (hopefully about you!) And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. Lindy : Exactly.

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. This would mean the same number of organizations competing for a smaller number of keywords. (So

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

DECEMBER 23, 2010

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Happy holidays!

Postrank 151

Postrank Class Tourism WordPress 151

Kikolani

AUGUST 19, 2011

Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Increase your earnings by organizing your affiliate information – use this spreadsheet as the ultimate affiliate marketing organizer. The Resources Mashup. Blogging / Writing. Related Posts.

Mashup 120

Mashup Resources Bookmarklet Remix 120

Bill Hartzer

MARCH 18, 2011

A patent portfolio related to keyword advertising and conventional search will be auctioned off on March 31st, 2011 in New York City. This portfolio will be available at ICAP Ocean Tomo ’s upcoming Spring 2011 Live IP Auction March 31st in New York City. System and method of delivering RSS content based advertising.

Advertising 96

Advertising RSS Aggregator StumbleUpon 96

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Measure your social media marketing performance with tracking tools for the major social media networks, keep tabs on competitors and compare your results to theirs, and get alerts about trends and social media activity.

Tools 208

Tools Social Media Lithium Sysomos 208

Waxing UnLyrical

DECEMBER 31, 2010

In 2011, I wish you health, happiness and wonderful, wonderful people. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Here is to an even more amazing 2011!!!! I can only imagine what we can do in 2011. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

Class 156

Class Postrank Tourism WordPress 156

Kikolani

DECEMBER 6, 2011

What Do Successful Real Estate Agents Have in Common – Interesting insight into the usage of technology, social media, and marketing & advertising strategies between the highest and lowest earning real estate professionals. Writing Around the Web – Twitter Tools, Measuring Blog Growth, and Affiliate Marketing Organization.

Analytics 118

Analytics Research Real Estate Google 118

Waxing UnLyrical

AUGUST 27, 2010

But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization. So when a study like the one published by e-Marketer* suggests ‘only’ 16% of social business programs are measuring ROI, while many are surprised it isn’t higher , it actually sounds a little too high to me.

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

DECEMBER 28, 2010

In 2011, let’s make our stories terrific. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Anyway, thats my 2 cents :) Thanks so much for all your support in 2010 and the best to everyone in 2011. Looking forward to seeing where you take SGJ in 2011.

Class 237

Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

JANUARY 14, 2011

But the reason it takes its name from perhaps the greatest marketing genius of our time , is that you can customize it for new and returning visitors. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. That’s what the WWSGD plugin does. A very smart use of cookies. Sexy Bookmarks.

WordPress 234

WordPress Class Flickr Postrank 234

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. She lives in Takoma Park, Md., with her husband and two young sons. Regardless, thanks for visiting!

News 274

News Google SEO Postrank 274

Waxing UnLyrical

DECEMBER 11, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Just some of the colors of my life. All it took was to look. What are the colors of your life? Wanna Subscribe?

Postrank 145

Postrank Tourism Blogroll WordPress 145

Kikolani

AUGUST 31, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 4 Proven Strategies for Finding a Wider Audience for Your Content – Content is the fuel of permission-based marketing, but it’s a futile exercise if you don’t get your content into the right hands.

Mashup 122

Mashup Resources RSS SEO 122

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now.

RSS 127

RSS Social Media Engagement Retail 127

Waxing UnLyrical

NOVEMBER 6, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? So much to do So much to see I am the future. The future is me. Regardless, thanks for visiting! Wanna Subscribe?

Postrank 156

Postrank Class Tourism Blogroll 156

Techipedia: Tamar Weinberg

MARCH 27, 2012

Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. Social media can indeed provide a time- and cost-effective way to conduct market research. But it’s rare to see such fan love on Facebook and Twitter. Why is that? Another nice perk of being kind! Give Props for Giving Props.

Social Media 186

Social Media Real Estate Survey Eventful 186

Small Business Mavericks

APRIL 6, 2011

You might have the best product or service in the world, but if those people at the top of your organization cannot command respect, then your company won’t command respect. You can follow any responses to this entry through the RSS 2.0 Reputation Advisor says: April 6, 2011 at 1:31 pm Can Amazon Teach Reputation Management?

Small Business 93

Small Business Reputation Case Study Press Release 93

Waxing UnLyrical

NOVEMBER 17, 2010

Because when you live in a world as fast-paced as ours, you just have a few seconds while your potential reader is skimming through her email, or RSS reader, or website, and decides whether or not to click through and read the fully story… or move on. It’s the Google generation’s way of thinking. Wanna Subscribe?

Class 215

Class WordPress Creative Commons Postrank 215

Kikolani

DECEMBER 7, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. The Resources Mashup. Blogging / Content.

Mashup 122

Mashup Resources Remix Google Reader 122

Waxing UnLyrical

SEPTEMBER 25, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. may want to subscribe to my RSS feed or Subscribe by Email. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? When clocks and calendars collide. Thanks for visiting!Time,

Postrank 129

Postrank Tourism RSS Blogroll 129

Waxing UnLyrical

JANUARY 22, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Three Week Check-In January 22nd, 2011 Tweet One of the things I wanted to do more of this year was to pay more attention to wellness. Three weeks into 2011, how am I doing? So far, so good.

Exercises 100

Exercises Postrank Tourism Blogroll 100

Waxing UnLyrical

NOVEMBER 27, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? And not their fame of reference. Are you “the best&# ? Or “one of the best&# ? Regardless, thanks for visiting!

Creative Commons 166

Creative Commons Postrank Tourism Flickr 166

Kikolani

NOVEMBER 3, 2011

50+ Awesome Posts on Conversions – Catch up on the latest and greatest information in this list of over 50 awesome posts on conversions from 2011. To keep up with my latest posts from around the web, you can subscribe to my writing RSS feed or visit my portfolio to see samples of my work. Here are some tips!

Analytics 105

Analytics Conversation Social Media Google 105

Waxing UnLyrical

JANUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali And So I Dance Again January 8th, 2011 Tweet Yesterday, I pulled out my dancing shoes (jazz) and went off for a Broadway jazz class… after decades. “What? Because I dance again. So I am trying.

Class 198

Class Comments Postrank Twitter 198

Waxing UnLyrical

OCTOBER 28, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? 1 – 2:30 pm ET, follow/participate on Twitter using the #netsol hashtag. See you there! Wanna Subscribe?

Postrank 165

Postrank Conference Tourism Blogroll 165

Kikolani

OCTOBER 12, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Content Curation: The Ultimate Guide – Content curation can be used as a significant part of your marketing strategy, and can yield a lot of benefits if you do it right. The Resources Mashup.

Mashup 124

Mashup Resources Directory Remix 124

Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

Class 144

Class Postrank Tourism Survey 144

Waxing UnLyrical

SEPTEMBER 21, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Just follow along and/or participate on Twitter (or Tweetgrid or Tweetchat) using the #measurepr hashtag. Wanna Subscribe?

Postrank 150

Postrank ROI Class Tourism 150