Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Read All About It! Glad thats over with.

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Social Media Postrank Energy Tourism 153

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. Read All About It! These fine folk did: Jan.

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Creative Commons Reputation Flickr Film 193

Bare Feet Studios

SEPTEMBER 9, 2008

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News , Productivity , Social Media , Tech Tools > Yammer asks: What’s Happening at Your Company?

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Waxing UnLyrical

DECEMBER 24, 2010

And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Comment as pts moderator Linda Machado Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Mark as read Approve comment Congratulations for a great post, very creative! Thanks for sharing!

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Crowdsourcing Creative Commons Postrank Class 216

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. This will not kill the event or incentive industry. And yes, once in awhile, we even like to get together with them to “talk shop”.

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Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. The "fire drill" idea seems like it would help many people and companies. Not everyone agrees with this… before it hits the fan, that is. Fire drills are important.

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Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

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Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

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Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. decision on what to measure will be unique to each company.

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Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Just ask your customers, ‘Where did you hear about us?’ Read All About It!

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Waxing UnLyrical

NOVEMBER 14, 2010

As always in good company with the Tinu and the others. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Joe Hackman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

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Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Strategy: Simply following directions (EAT ME/DRINK ME) means you are employing tactics in Wonderland (Social Media), but you haven’t mapped out your plan. Strategies are created with tactical ingredients.

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Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

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Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall. Read All About It!

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Waxing UnLyrical

DECEMBER 14, 2010

Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut. There is always one company willing to hire the not so top notch applicant because of budget. Read All About It! These fine folk did: Jan.

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Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. There is no Podcamp Hawaii 2009 though – despite the hugely positive response.

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Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor. Why: OK, perhaps not uber-long (887 words). 5 influence traps you must avoid , by Valeria Maltoni. Read All About It!

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Class Postrank Tourism WordPress 119

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Herwin Icasiano is a recent Stanford University graduate. He does his best to stay informed on politics, tech, music, cultures, and social media.

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YouTube Postrank Class Tourism 135

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

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Social Media Strategy Tourism Social CRM 140

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

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Bare Feet Studios

DECEMBER 4, 2009

In today’s case, the team member who has been implementing the social web assets was also present, adding very relevant information that I did not have regarding the company’s current status. roxannedarling December 4, 2009 at 5:01 pm Executive Overview of Social Media for the C’s: I had an opportunity to speak with the &#822.

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Overview Social Media Copyleft Upcoming 52

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. Yes, really! I was flying Virgin America , and couldn’t let the several-thousand-mile-high wifi go to waste. And the same goes of anyone encouraging people to look to be "listed." Read All About It!

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Bill Hartzer

MARCH 4, 2010

Written for corporate managers and consultants, students and professionals, Millennials and Baby Boomers, THE AMA HANDBOOK OF PUBLIC RELATIONS offers guidance on combining both the right digital and traditional communication approaches with the means necessary for protecting a company or client from harmful attention online and off.

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Bare Feet Studios

JULY 16, 2010

And visit the East Honolulu Clothing Company. Upcoming & Recent Events Join Us on The Reef Recent Visitors to Our Site © 2009 Bare Feet Blog Powered by Thesis , Wordpress and Thesis Themes For our event, awesome live music was provided by Yoza Allen. Please check her out around town and on her web site. Go Waimanalo!

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Waxing UnLyrical

NOVEMBER 4, 2010

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. I like these little "technical" posts. gotta write more of my own. when I actually know how to do something ;-) I think my blog tries to use pretty permalinks so it redirects back to the blogs front page if it can.

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Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. We in Hawaii have unique challenges and opportunities for using tools such as Facebook, Twitter, YouTube, etc.

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Bare Feet Studios

MARCH 1, 2009

Hawaii tourism officials would do well to read the book. Compare this to the Queensland Department of Tourism, who created the World’s Greatest Job contest. I write this because I see tourism as an oportunity to improve relationships within our state and with our visitors. It is also available online for free.

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Bare Feet Studios

DECEMBER 3, 2009

Consider Rox’s 180 Rule by Roxanne Darling on December 3, 2009 When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.&# Most companies tend to move into research mode at this point and seek out what others are doing or attempt to guess what others would want.

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Bare Feet Studios

JULY 8, 2009

Sock Puppets are the paid marketers who pose as community members to create content on behalf of a client or their own company. By examining data including IP addresses, you can see if companies are the primary (self-interested?) Roxanne Darling July 8, 2009 at 4:41 pm @Dave – Thank you! There’s an example here.

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Bare Feet Studios

MARCH 29, 2010

In short, how do you know if you and your company should be considering this type of software ( Social Sentry ) purchase? UPDATE 21 April 2010: Local Hawaii company Altres (HR management firm) has prepared this free white paper on Social Media & the Workplace. See the hot red zone on the matrix.) See the purple zone.)

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Social Media Upcoming Software Conference 51

Bare Feet Studios

MAY 27, 2009

How would they feel if they knew it was an all expenses paid trip, courtesy of the tourism industry? If a big company did this – like Walmart did with its fake videoblogger/RV across America tour a few years back – they would (and did!) How many instances do you know of that happening? get nailed for it in public.

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Bare Feet Studios

NOVEMBER 13, 2008

TechZulu “provide(s) interviews from CEO’s for startup companies, Tech Stars of Web 2.0 to spotting Under the Radar companies. Upcoming & Recent Events Join Us on The Reef Recent Visitors to Our Site © 2009 Bare Feet Blog Powered by Thesis , Wordpress and Thesis Themes

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Bare Feet Studios

OCTOBER 21, 2009

by Roxanne Darling on October 21, 2009 At a recent meeting of the Hawaii Chapter of the Social Media Club, I talked briefly with Dr. Bill Haig of Power Logo Design about the shifting sands of brand credibility and how that gets created and managed. October 21, 2009 at 7:30 pm Let me get this started a bit. How Do Logos Matter to You?

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Waxing UnLyrical

JANUARY 13, 2011

Of course that quote was said and used in jest, and Im not insinuating that Shanans co-workers/company leadership are a bunch of "old people", but I think its a relevant insight to the chasm younger generations often have to navigate to successfully communicate with generations who didnt grow up immersed in the tech world like we did.

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Waxing UnLyrical

OCTOBER 14, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Herwin Icasiano is a recent Stanford University graduate. He does his best to stay informed on politics, tech, music, cultures, and social media.

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Class Flickr WordPress Template 178

Bare Feet Studios

SEPTEMBER 8, 2008

Tagged as: austin , conference , film , interactive , internet , music , Social Media , sxsw Leave a Comment Additional comments powered by BackType Previous post: How To Create a Conference Badge Page Next post: Yammer asks: What’s Happening at Your Company? Its a cool system we think for sharing information and compensation.

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Film Conference Upcoming Yammer 40

Bare Feet Studios

JULY 24, 2008

They have over 30,000 users, so we like being #26, slighty ahead of Mahalo Daily and just behind Sony Pictures and in the company of Rocketboom and Next New Networks. Upcoming & Recent Events Join Us on The Reef Recent Visitors to Our Site © 2009 Bare Feet Blog Powered by Thesis , Wordpress and Thesis Themes

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