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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Founded in 2008, Airbnb struggled to build trust in its unique business model initially. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it. Ah, events.

Eventful 116
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2011 Social Media Marketing Trends

Webbiquity SMM

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. link on Twitter.

Trends 187
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Twitter Homepage Refresh | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Twitter Homepage Refresh Written on July 28, 2009 by Justin Levy in social media , twitter 17 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. What do you think?

Twitter 113
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11 Sure-Fire Ways to Get Me to Unfollow You on Twitter

Almost Savvy

To me, Twitter is about building relationships. Like all social media tools, there is no one right way to use Twitter. Like all social media tools, there is no one right way to use Twitter. I like to give people the benefit of the doubt, but I do aggressively unfollow if your use of Twitter is not aligned with my own style.

Twitter 276
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Facebook Marketing for Businesses | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing for Businesses Written on August 4, 2009 by Justin Levy in announcements , books , facebook , social media 43 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Facebook 157
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TrueTwit: Managing Spammers on Twitter. Does it Work? | Almost Savvy

Almost Savvy

Posted by Irene Koehler in Twitter on July 23, 2009 | 11 responses Note: This was written prior to Twitter’s purge of spam accounts this evening. One can only hope this is a sign that Twitter will be managing this problem more aggressively, possibly eliminating the need for tools such as TrueTwit. Does it Work?

Twitter 272