Social Media Today

JANUARY 27, 2023

All the strategic tips, tools and guides that you'll need to map out your 2023 social media strategy

Tips 148

Tips Tools Strategy Social Media 148

Jenn's Trends

JANUARY 24, 2023

Instagram has added the option to create a lead form directly on your Instagram profile. This form will allow you to collect answers to a few questions and inquiries about your business as well as the person’s name and contact information.

Trends 142

Trends Instagram Software Small Business 142

Social Media Today

JANUARY 23, 2023

Instagram chief Adam Mosseri says they focused too much on video in 2022

Video 167

Video Social Media Instagram 167

The Social Media Hat

JANUARY 23, 2023

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat. Digital Marketing B2B B2C Influencer Influencer Marketing

Influencer 130

Influencer B2B Social Media Marketing 130

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Social Media

Webbiquity SMM

JANUARY 24, 2023

Guest post by Nina Petrov. Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends.

Advertising 181

Advertising Strategy Social Media Authentication 181

Audiense

JANUARY 26, 2023

New technological advancements and algorithm changes have a major impact on what brands and marketers are able to do. Audience Intelligence

Trends 96

Trends Strategy Brands Marketing 96

The Social Media Hat

JANUARY 25, 2023

7 Ways B2B Influencers Can Make Money The post How Much Revenue Can A B2B Influencer Earn? appeared first on The Social Media Hat. Digital Marketing Affiliate Programs B2B Influencer Influencer Marketing Revenue

B2B 92

B2B Influencer Social Media Marketing 92

Buffer Marketing

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Resources 91

Resources Small Business Instagram YouTube 91

Audiense

JANUARY 25, 2023

Customer journey mapping is the process of visually mapping out the steps your customers go through when engaging with your company. A journey map documents the process of buying your product or service. How To

Process 90

Process Buy How To Engagement 90

Social Media Today

JANUARY 25, 2023

LinkedIn is closing in on a billion members - though 'members' and 'users' are not the same

Engagement 158

Engagement LinkedIn Social Media 158

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Social Media Strategies Summit

JANUARY 23, 2023

Anyone who works in social media for government agencies understands the importance of public trust. Generally, agencies do fantastic work and are rightly proud of their efforts.

Strategy 130

Strategy Transportation Posterous Team 130

The Social Media Hat

JANUARY 28, 2023

Over a dozen state, federal and international regulations for the B2B influencer to be aware of. The post Rules And Regulations Every B2B Influencer Needs To Know appeared first on The Social Media Hat. Digital Marketing B2B Influencer FTC Influencer Marketing Influencer Regulations

B2B 79

B2B Influencer Social Media Marketing 79

Buffer Marketing

JANUARY 27, 2023

Empathy is a powerful way to build trust, but leaning in too far can also backfire. Something I’ve come to wonder after 3.5 years at Buffer as a Customer Advocate is how can we use empathy effectively to enhance the customer support experience? "The

Resources 77

Resources Marketing Issues Conversation 77

Audiense

JANUARY 24, 2023

Market research professionals are constantly looking for new tools and technologies. Artificial intelligence (AI) has recently emerged as a powerful force in this regard, with one tool in particular standing out as a game-changer: ChatGPT

Research 90

Research Tools Marketing 90

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Social Media Today

JANUARY 26, 2023

AI creation tools are evolving fast - but should you be incorporating them into your process

Process 145

Process Tools Social Media 145

Hootsuite

JANUARY 23, 2023

They say you never get a second chance to make a first impression. That’s why making sure you’ve nailed your brand’s social media profile isn’t optional — it’s critical. But a good social media profile goes beyond a first impression.

HootSuite 114

HootSuite Tips Social Media Instagram 114

The Social Media Hat

JANUARY 22, 2023

Hint: it's all about creating content in one way or another. The post Fintech CEOs Demonstrate Leadership Through Personal Brand appeared first on The Social Media Hat. Digital Marketing Executive Branding LinkedIn Personal Branding Thought Leadership

Brands 92

Brands Social Media Content LinkedIn 92

Buffer Marketing

JANUARY 26, 2023

Earning your first dollar as a creator might feel exhilarating. Knowing that something you created is finally bringing in income — no matter how small — must be a thrill. But after the first month, reality sets in.

Resources 77

Resources Marketing Remix Insurance 77

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Audiense

JANUARY 25, 2023

Audiense and GWI have teamed up to provide a powerful integration, where you will be able to port your audiences from social to survey data, removing any previous challenges of joining these data points manually to enrich your audience insights

Survey 78

Survey Team Data How To 78

Social Media Today

JANUARY 27, 2023

Facebook remains a key connector, and its improving AI is helping to keep users engaged

Report 139

Report Engagement Social Media Facebook 139

Jon Loomer

JANUARY 24, 2023

If you’ve poked around Meta Ads Manager recently, you may have noticed that something is conspicuously missing: The Inspect Tool. It’s a magnifying glass icon on the right side of the screen. Here’s what it looked like at one time… And now… Gone.

Tools 111

Tools CPA Metrics Overview 111

Oktopost

JANUARY 23, 2023

Catharina Sartori Mensak takes the hot seat to reveal her playbook for putting the human back in B2B social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right.

B2B 112

B2B Apple Authentication YouTube 112

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A beginner's guide to social media automation tools and getting automation right.

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Forbes Social Media

JANUARY 23, 2023

I keep getting into debates with people about the safety and efficacy of vaccines. Let's weigh the pluses and minuses. Healthcare /healthcare Innovation /innovation Healthcare /healthcare Social Media /social-media Editors' Pick editors-pick innovation healthcare

Social Media 101

Social Media 101

Sprout Social

JANUARY 26, 2023

Think about your favorite store or business. How did you find it? Through Google search? While walking by? Or maybe through word-of-mouth from a friend , family member or trusted influencer. Chances are at least one person you know shares your enthusiasm for that place.

Discount 89

Discount B2B Loyalty Review 89

Social Media Today

JANUARY 26, 2023

Are your tweets getting a lot less engagement of late

Engagement 138

Engagement Social Media Twitter 138

Jon Loomer

JANUARY 25, 2023

Oh boy. This keeps happening. Just yesterday, I wrote about how Inspect Tool has gone away. And now it’s conditional formatting. This feels like a replay. But let’s walk through what advertisers are seeing, the benefits we lose, and what this means… Where Did It Go?

Report 102

Report Construction Facebook Metrics 102

Buffer Marketing

JANUARY 26, 2023

A few months ago it was brought to our attention that spam emails containing inappropriate content are being sent out and that it appears they are coming from a Buffer-owned domain (buffermail.com). The emails are not coming from Buffer or from buffermail.

Resources 61

Resources Marketing Microsoft Issues 61

Forbes Social Media

JANUARY 23, 2023

That dubious claim led to a trend of people using the words "Thanks Pfizer" while posting videos of random people shaking different parts of their bodies. Healthcare /healthcare Innovation /innovation Healthcare /healthcare Social Media /social-media business pharma

Trends 94

Trends Video Social Media 94

David Meerman Scott

JANUARY 26, 2023

Doing what everybody else does won’t build fans. Being like the other guy but faster, cheaper, shinier won’t build fans. Case Studies Marketing Best Practices Fanocracy

Case Study 57

Case Study Study Marketing 57

Social Media Today

JANUARY 27, 2023

Twitter's also shared an update on its total active user count

Publishing 132

Publishing Campaign Activities Social Media 132

Jon Loomer

JANUARY 23, 2023

Meta has rolled out an update to ads metrics that you may have spotted in Ads Manager: Accounts Center Account. It looks like a typo, but it’s a thing. Let’s take a closer look at what this is and where you’ll see it.

Metrics 102

Metrics Cost Instagram Examples 102

Buffer Marketing

JANUARY 24, 2023

It’s such a paradox for business owners that more success often means more stress. At least, that was the case for me. When I started working on Shorty’s Pizza Shack in 2010, my wife and I did everything.

Resources 61

Resources Marketing Exercises Energy 61