Trending Articles

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Planning for 2023: What Social Media Marketers Need to Win in 2023

Social Media Today

All the strategic tips, tools and guides that you'll need to map out your 2023 social media strategy

Tips 148
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How to Add A Lead Form To Your Instagram Profile

Jenn's Trends

Instagram has added the option to create a lead form directly on your Instagram profile. This form will allow you to collect answers to a few questions and inquiries about your business as well as the person’s name and contact information.

Trends 142
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Instagram Chief Says Photos Will Get More Focus on the App in 2023

Social Media Today

Instagram chief Adam Mosseri says they focused too much on video in 2022

Video 167
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B2B Influencer vs B2C Influencer Marketing

The Social Media Hat

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat. Digital Marketing B2B B2C Influencer Influencer Marketing

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Guest post by Nina Petrov. Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends.

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4 key marketing trends to consider for your 2023 strategy

Audiense

New technological advancements and algorithm changes have a major impact on what brands and marketers are able to do. Audience Intelligence

Trends 96

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How Much Revenue Can A B2B Influencer Earn?

The Social Media Hat

7 Ways B2B Influencers Can Make Money The post How Much Revenue Can A B2B Influencer Earn? appeared first on The Social Media Hat. Digital Marketing Affiliate Programs B2B Influencer Influencer Marketing Revenue

B2B 92
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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Marketing

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

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How to build customer journey maps that are actually useful

Audiense

Customer journey mapping is the process of visually mapping out the steps your customers go through when engaging with your company. A journey map documents the process of buying your product or service. How To

Process 90
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LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of Engagement

Social Media Today

LinkedIn is closing in on a billion members - though 'members' and 'users' are not the same

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

Anyone who works in social media for government agencies understands the importance of public trust. Generally, agencies do fantastic work and are rightly proud of their efforts.

Strategy 130
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Rules And Regulations Every B2B Influencer Needs To Know

The Social Media Hat

Over a dozen state, federal and international regulations for the B2B influencer to be aware of. The post Rules And Regulations Every B2B Influencer Needs To Know appeared first on The Social Media Hat. Digital Marketing B2B Influencer FTC Influencer Marketing Influencer Regulations

B2B 79
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Empathy and Customer Support: Finding the Right Balance

Buffer Marketing

Empathy is a powerful way to build trust, but leaning in too far can also backfire. Something I’ve come to wonder after 3.5 years at Buffer as a Customer Advocate is how can we use empathy effectively to enhance the customer support experience? "The

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The future of market research is here: Introducing ChatGPT

Audiense

Market research professionals are constantly looking for new tools and technologies. Artificial intelligence (AI) has recently emerged as a powerful force in this regard, with one tool in particular standing out as a game-changer: ChatGPT

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Should You be Using AI Creation Tools in Your Process?

Social Media Today

AI creation tools are evolving fast - but should you be incorporating them into your process

Process 145
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10 Tips to Craft the Perfect Social Media Profile

Hootsuite

They say you never get a second chance to make a first impression. That’s why making sure you’ve nailed your brand’s social media profile isn’t optional — it’s critical. But a good social media profile goes beyond a first impression.

HootSuite 114
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Fintech CEOs Demonstrate Leadership Through Personal Brand

The Social Media Hat

Hint: it's all about creating content in one way or another. The post Fintech CEOs Demonstrate Leadership Through Personal Brand appeared first on The Social Media Hat. Digital Marketing Executive Branding LinkedIn Personal Branding Thought Leadership

Brands 92
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Personal Finance for Creators: What Creators Should Know About Managing Money

Buffer Marketing

Earning your first dollar as a creator might feel exhilarating. Knowing that something you created is finally bringing in income — no matter how small — must be a thrill. But after the first month, reality sets in.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Audiense and GWI integration: How to enhance your audience intelligence by combining social & survey data

Audiense

Audiense and GWI have teamed up to provide a powerful integration, where you will be able to port your audiences from social to survey data, removing any previous challenges of joining these data points manually to enrich your audience insights

Survey 78
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Reports Show that Facebook Usage is Up, as Meta Continues to Develop its AI Targeting Models

Social Media Today

Facebook remains a key connector, and its improving AI is helping to keep users engaged

Report 139
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Where Did the Inspect Tool Go?

Jon Loomer

If you’ve poked around Meta Ads Manager recently, you may have noticed that something is conspicuously missing: The Inspect Tool. It’s a magnifying glass icon on the right side of the screen. Here’s what it looked like at one time… And now… Gone.

Tools 111
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Breathing Life into B2B: How to Put the Human Back in Social

Oktopost

Catharina Sartori Mensak takes the hot seat to reveal her playbook for putting the human back in B2B social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right.

B2B 112
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Vaccines Save Lives, But Misinformation Dies Hard

Forbes Social Media

I keep getting into debates with people about the safety and efficacy of vaccines. Let's weigh the pluses and minuses. Healthcare /healthcare Innovation /innovation Healthcare /healthcare Social Media /social-media Editors' Pick editors-pick innovation healthcare

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Referral marketing: What it is and how to use it successfully

Sprout Social

Think about your favorite store or business. How did you find it? Through Google search? While walking by? Or maybe through word-of-mouth from a friend , family member or trusted influencer. Chances are at least one person you know shares your enthusiasm for that place.

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Twitter Works to Update Code Amid Complaints of Reduced Reach and Engagement

Social Media Today

Are your tweets getting a lot less engagement of late

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Conditional Formatting Disappears from Facebook Ad Reports

Jon Loomer

Oh boy. This keeps happening. Just yesterday, I wrote about how Inspect Tool has gone away. And now it’s conditional formatting. This feels like a replay. But let’s walk through what advertisers are seeing, the benefits we lose, and what this means… Where Did It Go?

Report 102
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Why it Looks Like Spam Emails are Coming From Buffermail

Buffer Marketing

A few months ago it was brought to our attention that spam emails containing inappropriate content are being sent out and that it appears they are coming from a Buffer-owned domain (buffermail.com). The emails are not coming from Buffer or from buffermail.

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‘Thanks Pfizer’ Tweet Shows Legs Shaking, Trying To Blame Covid-19 Vaccines

Forbes Social Media

That dubious claim led to a trend of people using the words "Thanks Pfizer" while posting videos of random people shaking different parts of their bodies. Healthcare /healthcare Innovation /innovation Healthcare /healthcare Social Media /social-media business pharma

Trends 94
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Here’s How NOT To Build Fans

David Meerman Scott

Doing what everybody else does won’t build fans. Being like the other guy but faster, cheaper, shinier won’t build fans. Case Studies Marketing Best Practices Fanocracy

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Social Media Today

Twitter's also shared an update on its total active user count

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Meta Ads Metric Update: Accounts Center Account

Jon Loomer

Meta has rolled out an update to ads metrics that you may have spotted in Ads Manager: Accounts Center Account. It looks like a typo, but it’s a thing. Let’s take a closer look at what this is and where you’ll see it.

Metrics 102
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I Started Having Panic Attacks as a Business Owner — Here’s How I Reprioritized Mental Health While Still Growing

Buffer Marketing

It’s such a paradox for business owners that more success often means more stress. At least, that was the case for me. When I started working on Shorty’s Pizza Shack in 2010, my wife and I did everything.