Trending Articles

WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

Social Media Today

The option will make it easier to invite people into your group audio and video calls on WhatsApp

Groups 132

Facebook Lead Ads Gated Content: Download a File Directly From a Form

Jon Loomer

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. One of those features is Gated Content, and you may have this feature now (I do). This is a potentially big and useful update for marketers.


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Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments

Social Media Today

Instagram continues to merge its video options

Video 170

An Instagram Overview of Liked Posts and How They Work

SocMed Sean

Need some help understanding how the Instagram likes feature works? Here are some tips to help you find your likes, evaluate the popularity of other Instagram posts, and learn more about adding or removing a like from a post.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How audience intelligence helped a leading medical technology brand to shape a winning, client-first strategy


Your customers should be at the centre of all your business strategies. Audience Intelligence

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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms.

Meta Shares New Insights into How to Maximize Your Content Reach on Facebook

Social Media Today

'Unconnected Reach' is a growing consideration for Facebook marketers

How to create an audience-engaging social media workflow in 6 steps


It’s no secret that to stand out in today’s crowded social media landscape, you have to go the extra mile. Meaning, you need to offer more value to your (potential) audience than the odd meme followed by a very-subtle-but-not-really plug to whatever you’re selling. Audience Intelligence

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Leveraging Social Data for Better Engagement


Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind.

Data 91

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Ask Buffer: How Can You Batch Content for Social Media?

Buffer Marketing

Question: I have a lot of great ideas, but I find that I don’t have enough time to make all of them come to life. What do you recommend? Creating content can be fun, especially when you have many ideas to work on, but it’s also super time-consuming.

Writing for Social Media in 2022: Tips and Tools


Writing for social media is not an easy job. . You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand. You have to quickly — and wittily — react to trending topics.

Deliver Content One Buyer at a Time to Drive Sales Success

David Meerman Scott

Marketers understand that content drives action and many organizations now create original content—websites, blogs, video channels, social feeds, podcasts, and the like—as an essential way to reach buyers.

B2B 68

Creating Emotionally Driven Content in a Regulated Industry


Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When it comes to a social media crisis, we know it’s not if, but when.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

6 Ideas to Make the Most of Your Instagram Bio

Buffer Marketing

When you want to make an impression on people, you no doubt do things to enhance your personality. You wear the clothes that suit you best or if you’re a business, show off the best of your packaging and messaging.

Meta Adds New Tools to Help Promote Emerging Creators on Facebook

Social Media Today

Facebook's looking to sweeten its offering for creators

Tools 154

Iran Shuts Down WhatsApp And Instagram As Protests Spread

Forbes Social Media

As protests continue over the death of a woman in police custody in Iran, access to Instagram and WhatsApp has been blocked. Cybersecurity /cybersecurity Innovation /innovation Cybersecurity /cybersecurity Social Media /social-media technology

14 best shopping apps of 2022

Sprout Social

People love shopping on their phones. In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Chatbot Analytics 101: Essential Metrics to Track


To get the most out of your chatbot , you need to dive into chatbot analytics. Implementing conversational AI can be a huge asset to your business. But to maximize your chatbot’s potential, you’ll need to measure its performance.

We Took a Week Off to Build Features That Weren’t on Our Roadmap

Buffer Marketing

A few weeks back we did something a little different. Everyone across the company dropped their work, canceled all meetings, and spent a week working on projects that weren’t on our roadmap. We called it Build Week. It’s officially Build Week at Buffer!

New Report Underlines the Increasing Reliance on Social Platforms for News Content, Including TikTok

Social Media Today

People are increasingly turning to social platforms for news content - which may not be a good thing

News 153

Ariana Fletcher Shares How Being A Top Influencer Positioned Her To Be A Successful Businesswoman

Forbes Leadership

Some people know Arianna “Ari” Fletcher as a social media influencer who has learned the business of influencer marketing inside and out; and has earned big while doing it. But the businesswoman and CEO of REMEDY By ARI will tell you that she’s no overnight success.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Sprout on Sprout: How to boost your proactive marketing strategy with Brand Keywords

Sprout Social

There’s no formula for creating a wow-worthy post on social media. A post that took hours to put together can be met with little fanfare. Off-the-cuff ideas can blow up at random. At the end of the day, it’s more random than not. Your social media engagement strategy is a different story.

How To Change Caller Id on iPhone In a Few Seconds


Did you miss some important FaceTime calls because you do not know how to change caller id on iPhone? We, today is the day we will fix this issue too. Since we already have come up with a section for Snapchat, we will start fixing iPhone issues too now. You can check that at BeingOptimist.

Video Of Russian Tanks Circulates On Social Media

Forbes Social Media

Over the weekend, a video circulated on social media showed 60-year-old T-62 tanks lined up on railway cars in Russia. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

TikTok Could Still Face a Ban in the US as it Continues to Work Through New Data Security Deal

Social Media Today

TikTok is working with US officials to provide more transparency over its data processes and algorithms

How to Download Instagram Videos: We Rank the Best Apps


Some Instagram videos are too good to watch just once. But if you want to download an Instagram video to watch later, you might run into some issues. Sure, you can save videos within the app.

Why partnerships with Latinx creators matter to your inclusive marketing strategy

Sprout Social

September 15 marked the beginning of Hispanic Heritage Month. Like during Black History Month or Asian Pacific American Heritage Month , brands want to take the opportunity to market directly to Latinx audiences and position themselves as allies. But Latinx consumers aren’t a monolithic group.

How to change time on Windows 10 manually and automatically?


Is the date and time on your Windows 10 showing incorrectly? Did you restart your computer? Or did you fly to another country with your laptop? . We have got you covered. Do not worry, as we will tell you how to change the time on Windows 10, both manually and automatically.

Product Marketing Strategy: A Complete Guide to Success

Sociallyin Insider Blog

“As seen on TV!” We’re all familiar with this type of commercial. It’s been used to advertise everything from non-stick pans to hair removal products to super strong tape. Social Media Marketing B2B Marketing Marketing Digital Marketing