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Reddit’s Exclusive Data Sharing Deal with an Unnamed AI Company Could Mark a Key Industry Shift

Social Media Today

Reddit's signed an exclusive deal with an AI company, which could be more significant than it seems.

Company 197
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How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry?

The Realtime Report

How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry? By Bruno Teissier As video content capture and delivery continues to evolve, broadcasters are revisiting legacy workflows and business models in order to streamline processes and improve their competitive position in an increasingly complex market.

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Not Everything Has Changed

Jon Loomer

The past several years of Facebook (and then Meta) advertising has been a whirlwind. Let’s be honest. Life in general has been a bit chaotic. I stumbled on something today that filled me with sentimental feelings but also a nagging question. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed.

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Celebrity Financial Advice: Fact or Fiction? New Study Reveals Surprising Trends Among Young Americans

Bill Hartzer

In an era dominated by social media influencers and celebrity endorsements, a new study conducted by First Merchants Bank has uncovered a concerning trend among young Americans seeking financial advice. According to the research, nearly one-third (31%) of individuals aged 18-24 are turning to unregulated celebrities and online influencers for guidance on financial matters, rather than seeking advice from traditional sources such as banks or financial advisors.

Study 94
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Guide to Business Writing

Everything you need to know about better business writing in one place. This is a complete guide to business writing — from a clear business writing definition to tips on how to hone your business writing skills.

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Harmonizing data and action: Unleashing the power of audience intelligence in the music industry

Audiense

As a great man once said, if music be the food of love, play on. These days, we find that music is not just about love and connection, it’s also rich with data and creative opportunities for marketers that know how to tune in.

Data 94
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Meta’s Looking to Reduce the Reach of Political Content - But What Does That Actually Mean?

Social Media Today

While reducing political posts could help to reduce angst, what qualifies as 'political' is difficult to define.

Content 195

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Edutainment Takes Centre Stage: The Rising Trend from CES 2024 and Its Impact on Social SEO

The Realtime Report

Edutainment Takes Centre Stage: The Rising Trend from CES 2024 and Its Impact on Social SEO By Kait Shiels CES never fails to infuse the new year with excitement as it unveils technological innovations and trends poised to power 2024. Beyond the usual spectacle of groundbreaking gadgets and visionary tech, this year’s event also highlighted important marketing trends.

SEO 103
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7 Powerful Considerations For A Successful Marketing Campaign

The Social Media Hat

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. And of course we want that campaign to be a success. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs. Every year we would run a variety of sales … The post 7 Powerful Considerations For A Successful Marketing Campaign appeared first on The Social Media Hat.

Campaign 101
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Revolutionizing Online Conversation: Meet Hedgehog, the Platform Rewriting the Rules of Civil Discourse

Bill Hartzer

In a digital landscape often fraught with division and discord, a beacon of hope emerges: Hedgehog , a groundbreaking platform poised to reshape the way we engage with news and each other online. Developed over two years by an experienced executive team, Hedgehog isn’t just another social network—it’s a sanctuary for real conversations and a genuine sense of community.

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Tech Companies Agree to New Accord to Limit the Impacts of AI Deepfakes

Social Media Today

The agreement will ideally facilitate more cooperation in combatting AI deepfakes.

Company 202
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Should You Restrict by Demographic Group?

Jon Loomer

It sounds logical. You’ve broken down your results to find the cheapest cost per conversion. You isolate the highest performing group as women between 35 and 44. So all of your ad sets target this group, thinking you’ll get more conversions. It probably won’t work. Understand that I’m not referring to the cases where your product is only for women or you can’t sell to people under a certain age.

Groups 132
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Top 500 Most Profitable Companies: U.S. vs the World

The Realtime Report

Key Findings Global Giants: Fortune 500 companies amassed a colossal $41 trillion in revenue, with $2.9 trillion in profit. Top Global Profit Makers: The top 10 companies globally amassed $689.8B (24%) in profit, with Saudi Aramco leading at $159.1B. Global Losses: The bottom 10 companies worldwide incurred a collective loss of nearly $126B. U.S.

Company 91
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What If You DON’T Have A Marketing Strategy? What Happens Then?

The Social Media Hat

This is a great thought exercise to make your marketing strategy a priority. The post What If You DON’T Have A Marketing Strategy? What Happens Then? appeared first on The Social Media Hat.

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BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin

Amy Porterfield

Listen on… An urgent message for anyone who markets their business online – which includes you! I'm here today with a super important bonus episode you literally can't […] The post BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin appeared first on Amy Porterfield | Online Marketing Expert.

Yahoo 92
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Meta Further Expands Academic Research Programs

Social Media Today

Meta hs been cautious about facilitating research since the Cambridge Analytica incident.

Research 193
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Results From Traffic Campaigns?

Jon Loomer

Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. The quality of traffic Meta sends with this optimization tends to be terrible. Since the algorithm’s only goal is to send you cheap traffic, it doesn’t care whether these people do anything else. And in most cases, they don’t.

Campaign 111
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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity.

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From Launch to Scale: The SaaS Marketing Strategy Blueprint

The Social Media Hat

The 5 Key Areas To Consider When Crafting Your SaaS Marketing Strategy The post From Launch to Scale: The SaaS Marketing Strategy Blueprint appeared first on The Social Media Hat.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon

Amy Porterfield

Listen on… Your step-by-step guide for hosting virtual live events and making millions with Darnyelle Jervey Harmon. As an entrepreneur, you've probably attended a couple of live events, […] The post #653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon appeared first on Amy Porterfield | Online Marketing Expert.

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AI Tools are Revolutionizing Creation, But the Value of Concept is Still Key

Social Media Today

The next stage of AI is coming, but human concepts are still required for resonant work.

Tools 188
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Get Your Exclusions Right

Jon Loomer

Don’t ignore exclusions, but don’t overdo it either. There’s a balance when it comes to targeting exclusions that many advertisers get wrong. While exclusions can help limit waste, overdoing it can increase your costs unnecessarily. If you’re promoting a product that can only be purchased once, it makes sense to exclude those people who already bought that product.

Cost 122
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Macro influencers are dying: Rethink your influencer strategy

Audiense

NYC Fashion Week September 2023 saw many influencers walk the runway - the most we’ve ever seen to date. While brands thought this would garner a positive response, many people were outraged by this, even going as far as to say they ruined Fashion Week this year. Why? Because audiences agreed that it didn’t feel as if the influencers deserved to be there, and it didn’t feel authentic.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Use Your Tortoise Mind To Solve Big Marketing Problems

The Social Media Hat

Marketing Minutes with Mike The post Use Your Tortoise Mind To Solve Big Marketing Problems appeared first on The Social Media Hat.

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Maximizing B2B Social: How CBIZ Created a Winning Social Selling Program

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ. With Brittany’s extensive background spanning eight years in various industries, she brings a unique perspective on social media to the table.

B2B 71
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New Report Finds That X May Be Inflating its Ad Performance Results

Social Media Today

Could X be inflating its ad traffic numbers? A look at the data.

Report 203
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Common Advertising Mistakes Related to Placement Selection

Jon Loomer

Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to placement selection. Today’s post continues a theme of common advertising mistakes. Read the prior posts below: Common Ad Set Optimization Mistakes Advertisers Make 5 Most Common Attribution Mistakes Advertisers Make 6 Targeting Mistakes Advertisers Make When you create an ad set, one of the customizable options is placements.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Audience engagement: What it is and tips to improve it

Sprout Social

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

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#654: 5 Female Influencers & Entrepreneurs Who Inspire Me To Be Bolder

Amy Porterfield

Listen on… How these 5 amazing female entrepreneurs are encouraging me to make bolder decisions and take more risks One of the most beautiful parts of entrepreneurship is […] The post #654: 5 Female Influencers & Entrepreneurs Who Inspire Me To Be Bolder appeared first on Amy Porterfield | Online Marketing Expert.

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Creating a Killer Employee Advocacy Program in 2024: Trends and Best Practices

Oktopost

Are you ready to make 2024 the most successful year for your employee advocacy program? Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. This is where employee advocacy comes in.

Trends 62
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AI Tools Are Revolutionizing Creation, but the Value of Concept Is Still Key

Social Media Today

The next stage of AI is coming, but human concepts are still required for resonant work.

Tools 184
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Are Audience Suggestions Necessary?

Jon Loomer

When using Advantage+ Audience , you have the option of providing targeting inputs. These targeting suggestions help guide Meta’s AI, which prioritizes people who meet those suggestions before going broad. But, if you don’t provide suggestions, Meta uses historical data as a guide. Things like: Past conversions Pixel data Interactions with previous ads In other words, Advantage+ Audience will prioritize what is essentially a remarketing audience before going broader.

Meeting 110