Jon Loomer

NOVEMBER 7, 2022

If you hadn’t noticed, I jumped into TikTok and short-form video creation recently. It’s only natural that this jump includes TikTok ads. That’s what made Facebook advertising so insanely profitable in the early days. TikTok Ads Manager vs Facebook Ads Manager. ? Puff – Hany Beats.

Campaign 199

Campaign Advertising Price Facebook 199

Social Media Today

DECEMBER 6, 2023

The latest trends of note for marketers, as identified by TikTok.

Trends 162

Trends Advertising Report Tips 162

Social Media Today

AUGUST 22, 2023

With TikTok a growing destination for product discovery, marketers should welcome the simplified way to display in-feed ads in related Search queries.

Advertising 126

Advertising Feed Feedly Products 126

Social Media Today

SEPTEMBER 28, 2021

The platform has announced a range of new and coming features, with a focus on creator partnerships and eCommerce.

Eventful 193

Eventful Advertising Brands Content 193

Ignite Social Media

JANUARY 22, 2024

With over 1 billion monthly active users, TikTok has become a platform that brands simply cannot ignore. However, many brands are hesitant to create a TikTok account. The good news is that brands can run TikTok ads without having a brand account on the platform. Why Run TikTok Ads Without a Brand Account? Ease of setup.

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Organization Campaign Conversation Platform 179

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. What is TikTok promotion? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views.

Overview 118

Overview Campaign Cost Organization 118

Social Media Today

DECEMBER 6, 2023

The latest trends of note for marketers, as identified by TikTok.

Trends 120

Trends Advertising Report Tips 120

Social Media Today

APRIL 28, 2021

TikTok has added a new lead generation ad option which enables businesses to gather contact info direct from the platform.

Advertising 208

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Ignite Social Media

FEBRUARY 13, 2024

Meanwhile, most advertisers like TurboTax and Dunkin’ completely ignored the opportunity to continue the conversation online. Brands may have felt that other networks like Instagram and TikTok didn’t lend themselves as well to driving real-time engagement. So why did brands miss the mark on social this year?

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Analysis Hashtag Sports eBook 157

Social Media Today

AUGUST 2, 2022

The guide looks at how advertisers can navigate the new data tracking framework, as a result of Apple's ATT update.

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Advertising Data Privacy Publishing 201

Sherrilynne Starkie

APRIL 26, 2021

If you want to reach youth demographics, you need to be on TikTok. There are nearly one billion video views each day on TikTok. How a Brand can Make a Presence On TikTok. TikTok also offers branded hashtag challenges as an advertising option. TikTok is a fast-moving community and trends come and go quickly.

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Brands Hashtag UGC Aggregator 273

Social Media Today

MARCH 1, 2022

The guide provides a range of tips and insights to help in planning out your marketing approach around the event.

Publishing 142

Publishing Advertising Eventful Tips 142

Social Media Today

AUGUST 22, 2023

A new, simplified way to display your in-feed ads in related Search queries.

Advertising 137

Advertising Feed Feedly 137

Social Media Today

NOVEMBER 10, 2022

The overview includes a range of helpful pointers and guide notes.

Advertising 143

Advertising Overview Campaign Tips 143

Jon Loomer

NOVEMBER 20, 2022

TikTok recently launched its new Audience Insights product. Actually, it’s not only set up just like the current version of Facebook Audience Insights, but TikTok’s product even brings back some benefits that Facebook took away. From your TikTok Ads Manager, go to Reporting and select “Audience Insights.”

Real Estate 186

Real Estate Overview Hashtag Price 186

Jon Loomer

NOVEMBER 6, 2022

Oh… And please follow me on TikTok (if you can). As recently as mid-September, I was mocking TikTok. I began experimenting with TikTok ads. My audience on TikTok went from virtually nothing to 3,000 and counting. This experiment started with TikTok videos only. TIKTOK: It starts here. And worth it.

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Video Instagram Meme Facebook 187

Social Media Today

JULY 20, 2021

The certification will help TikTok continue to build out its business offerings.

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Advertising Brands 214

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Brands working with UK influencers are required to follow Advertising Standards Authority (ASA) Guidelines. The TLDR version?

Fashion 96

Fashion Influencer Ensembli Instagram 96

Sprout Social

OCTOBER 26, 2023

Interestingly enough, TikTok was excluded from this survey, though we do know that TikTok influencer marketing is also a big deal. Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. Let’s dig into some stats surrounding influencer marketing advertising.

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Statistics Influencer Strategy Marketing 127

Jon Loomer

NOVEMBER 9, 2022

First, I walked you through the basics of campaign creation related to TikTok ads. Today, let’s discuss your options for TikTok ads Custom Audiences. The concept of Custom Audiences on TikTok is largely no different than that on Facebook. I know that advertisers will want the ability to target their email lists.

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Eventful Engagement Organization Groups 207

Social Media Today

APRIL 6, 2022

The new educational program covers all aspects of TikTok campaign creation and strategy.

Education 148

Education Advertising Campaign Marketing 148

Social Media Today

AUGUST 20, 2019

TikTok is the latest trending app of the moment, and it may provide a new way for marketers to reach younger audiences.

Advertising 165

Advertising Trends Marketing 165

Social Media Strategies Summit

FEBRUARY 1, 2024

Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools. TikTok Competitive Analysis Image source How often do they post? What key features or information do they highlight in their TikTok bio? Do they create TikTok playlists? Okay, so what?

Analysis 184

Analysis Social Media How To Hashtag 184

Sherrilynne Starkie

APRIL 26, 2021

If you want to reach youth demographics, you need to be on TikTok. There are nearly one billion video views each day on TikTok. How a Brand can Make a Presence On TikTok. TikTok also offers branded hashtag challenges as an advertising option. TikTok is a fast-moving community and trends come and go quickly.

Brands 195

Brands Hashtag UGC Aggregator 195

Social Media Today

JUNE 22, 2021

The option will help businesses get a better understand as to the response to their promotional efforts on the platform.

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Study Advertising Campaign Brands 194

Webbiquity SMM

APRIL 4, 2023

Exploration / escape: drives engagement with TikTok (used by 34% of US adults), WhatsApp (21%), and Pinterest (18%). Similarly, TikTok is strongly associated with exploration, but can be a means for bragging. Advertising that doesn’t “fit” the job of the platform can be similarly be off-putting or risk being ignored.

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Social Media Reddit LinkedIn Research 220

Jon Loomer

OCTOBER 17, 2022

I’m on TikTok. These are a couple of newer breakdowns that are specific to videos that most advertisers do not know about. TikTok vs. Facebook Ads Manager. Once I first started experimenting with TikTok Ads Manager a month ago, I was blown away. TikTok Ads Manager vs Facebook Ads Manager. ? Follow me already.

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Facebook Eventful Instagram Video 190

Bill Hartzer

OCTOBER 10, 2023

Capitalizing on the extensive global reach of Reels and the ability to assess brand suitability, advertisers gain access to new avenues for audience engagement, resulting in enhanced overall media efficiency. The goal is to empower all brands to curate the most fitting advertising environments for their target audiences.

Instagram 165

Instagram Brands Collaboration Facebook 165

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Here are 7 surefire TikTok Marketing strategies.

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Strategy Marketing Banking Influencer 175

Ignite Social Media

OCTOBER 30, 2023

The social media landscape is constantly evolving, and no platform exemplifies this more than TikTok. As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. This makes it easy for brands to align their campaigns with timely trends.

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Features Brands Real Estate Hashtag 91

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. If you haven’t yet followed me on TikTok , make sure you change that.

Video 200

Video Marketing ROI Buy 200

Ignite Social Media

OCTOBER 2, 2023

Some even argue that advertising on Facebook for this demographic is a futile endeavor. Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. By comparison, about 50% of Gen Z reports daily usage of TikTok.

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Data Facebook Reddit Social Networking 154

Webbiquity SMM

AUGUST 24, 2021

Facebook advertising reaches 2.18 More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. Facebook advertising reaches 190 million people in the U.S.,

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Ignite Social Media

APRIL 2, 2020

What is TikTok? TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Since its acquisition TikTok has exploded in popularity, boasting over 1.5 Key Takeaways.

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Marketing Authentication Trends Feed 217

Social Media Today

MARCH 16, 2021

TikTok has announced an expansion of its brand safety tools, ensuring more advertisers can avoid unwanted content associations.

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Tools Brands Advertising Content 218

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. TikTok's popularity has exploded since its 2016 inception.

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Trends Strategy Marketing Authentication 147

Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. And with the launch of TikTok Shopping , the commercial potential here only continues to grow. Get to know TikTok.

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