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the-power-of-listening 
Waxing UnLyrical
AUGUST 21, 2013
that somehow I’ve gotten pretty good at one of the key skills of a public relations professional…listening. But, sometimes, we need to be able to simply sit and listen. And this implies/requires employing effective listening skills. That is the power of listening. It all starts and ends with listening.
251 
Convince & Convert
JUNE 27, 2012
The film tells a story about listening. After bugging a particularly important conversation, Hackman’s character spends hours and hours listening to the tape in search of answers. But he doesn’t really listen. Or we listen to the wrong conversation. Or we listen to the wrong conversation.
121 
Digimind
DECEMBER 9, 2020
A short guide on the best ways to use social listening in order to improve influencer identification efforts of marketing and insights professionals.
59 
Digimind
APRIL 29, 2019
LinkedIn, Diageo, AMC Networks, J&J, and many more joined us for a lovely morning of insights and delicious brunch to network and learn about maximizing digital marketing efforts using digital listening and social media. Marketers from leading international and local brands & agencies, including Macy’s, PepsiCo.,
40 
Digimind
DECEMBER 9, 2020
Finding The Perfect Brand-Influencer Partnership.
70 
Sprout Social
APRIL 16, 2024
Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Today, listening tools are more intuitive, making insights more accessible.
98 
Digimind
APRIL 29, 2019
LinkedIn, Diageo, AMC Networks, J&J, and many more joined us for a lovely morning of insights and delicious brunch to network and learn about maximizing digital marketing efforts using digital listening and social media. Marketers from leading international and local brands & agencies, including Macy's, PepsiCo.,
42 
Social Media Strategies Summit
APRIL 11, 2024
Use social listening tools to discover opportunities to forge new connections. For instance, if you check out Duolingo on X, you’ll notice that the brand employs social listening to connect with its followers and uncover engaging content opportunities. The latest data from January 2024 shows that 93.2%
234 
Convince & Convert
MAY 9, 2024
There are millions of shows available for listeners to download and stream, in every format and topic imaginable. 12+ population say they have listened to a podcast in the past week – up from 31% in 2023. The podcasting arena is now a thriving ecosystem, teeming with diverse voices and captivating narratives.
78 
Webbiquity SMM
JANUARY 23, 2024
Show your customers that you listen to them and do your best to prioritize their satisfaction. Through social listening. In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential. What do you need for better customer retention?
142 
Sprout Social
SEPTEMBER 11, 2023
NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. All these capabilities are powered by different categories of NLP as mentioned below.
108 
Hootsuite
APRIL 25, 2024
You can use them for content curation through social listening. In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. But it doesn’t have to be so hard. Content curation tools can help.
88 
Hootsuite
NOVEMBER 7, 2023
Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening? What are social listening tools?
Convince & Convert
MARCH 7, 2024
From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. But what are the specific ways that GTM professionals are using AI? And what is working and not working? Key findings highlighted: Room for improvement. AI makes an impact. Built-in is better.
143 
Sprout Social
MAY 15, 2023
While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Wouldn’t you be much better at crafting messages that resonate?
109 
Sprout Social
FEBRUARY 19, 2024
AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Take for example, Sprout’s AI-driven Social Media Listening solution. What is AI automation? What is intelligent automation (IA)?
102 
Oktopost
APRIL 18, 2024
Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.
88 
Amy Porterfield
SEPTEMBER 28, 2023
Listen on… The most effective AI strategies (& ChatGPT prompts) my team is using Curious to know how my team and I are leveraging the incredible power of […] The post #611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins appeared first on Amy Porterfield | Online Marketing Expert.
111 
Sprout Social
AUGUST 15, 2023
Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. But how do these tools identify relevant information from the barrage of conflicting data online? Enter: named entity recognition (NER).
84 
Oktopost
APRIL 29, 2024
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “If I could summarize our whole experience with LinkedIn Live, it would be we’re constantly experimenting, constantly learning, and then adapting. And we’re seeing powerful results.”
84 
Sprout Social
MAY 9, 2023
Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time. Here is a closer look.
130 
Hootsuite
SEPTEMBER 14, 2023
Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. What is social media intelligence?
102 
Oktopost
APRIL 6, 2023
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.
118 
Keyhole.co
MARCH 4, 2024
Social listening As a top player in the entertainment industry, Netflix knows the importance of staying on top of their social media game. One way is by leveraging social listening to get a better understanding of what their audience is saying about them on social media. Did you know — Netflix has 223.09 million YouTube: 25.4
98 
Sprout Social
FEBRUARY 1, 2024
Social listening plays a vital role in this area. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Social listening decodes the nuanced language of your customers and reveals what delights, frustrates and motivates them. Here’s how.
107 
Sprout Social
FEBRUARY 6, 2024
Earning the top spot this year is a reflection of not only the exceptional work Team Sprout puts in everyday, but of the way our customers are transforming their businesses with the power of social. The only way we achieve that is by listening to our customers, making your problems our problems and acting on your feedback.
113 
Sprout Social
OCTOBER 18, 2023
And social listening can unearth these game-changing insights…if you know how to use it. And social listening can unearth these game-changing insights…if you know how to use it. Listening is like mining social data to get to the buried gold insights, so you can put social data into action. And this trend is likely to continue.
120 
Sprout Social
AUGUST 22, 2023
Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. What is conversational analytics?
84 
Convince & Convert
NOVEMBER 30, 2023
A well-set-up social listening strategy will answer all of these questions and more. Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy.
107 
Keyhole.co
MARCH 20, 2024
However, LinkedIn monitoring tools also employ social listening, which listens for the conversation around your brand and other keywords you’re tracking. Brand24 With its powerful AI, Brand24 turns your social listening efforts into data-driven insights into your audience, your competitors, and your market.
52 
Pam Moore
APRIL 7, 2024
Stay Open-Minded: Listen to your team's feedback with an open heart and mind. 🚀 Buckle up because I'm about to unveil some game-changing tactics that'll revolutionize the way your team embraces digital transformation. But here's the catch: the journey to innovation isn't a solo endeavor. 🎉 6. 🤝 7. 🧠 8.
78 
Keyhole.co
MARCH 9, 2023
There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. And as a bonus, it’s extremely user-friendly.”
84 
Sprout Social
MAY 11, 2023
Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. What are brand safety tools?
129 
Amy Porterfield
JANUARY 19, 2023
Listen on… Tangible, actionable strategies to grow your business through video If you’ve been with me for a while, you know that doing videos on social media has always been a bit of a challenge for me.
124 
Sprout Social
JANUARY 9, 2024
When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. What is AI analytics?
111 
Oktopost
APRIL 11, 2022
In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. 5 ways to leverage social listening for competitive analysis. Using social listening for competitive analysis offers a wealth of insights for your brand. Quick links: What is competitive analysis?
118 
Sprout Social
APRIL 29, 2024
Reputation management services help you quickly address your audience’s concerns, resolve issues and acknowledge their comments, showing your brand community how much you value their opinions and actively listen to them. But how do you know which online reputation service is the best fit for your needs? This will deepen your connection.
91 
Sprout Social
SEPTEMBER 23, 2021
Pipes froze, food and water supplies were disrupted and widespread power outages left millions with no heat or internet connection. Sprout Social’s Listening tool enables users to turn the rich, always-on conversation on Twitter into powerful data and insights,” said Lauren Jenkins, Senior Program Manager at Twitter.
109 
Sprout Social
MARCH 7, 2024
Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.
91 
Sprout Social
APRIL 29, 2021
With the power of social media, marketing teams are now also the eyes, ears and heart of an organization. To better serve our customers, we have to listen to them. We can’t limit ourselves to solely listening to what our audience says about our brand. Now, the role of marketing has fundamentally evolved, changed and grown.
137 
Oktopost
JUNE 2, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Arguably, one of the most important traits of a product marketer is being a good listener. This gives the team the ability to learn from customers and competitors by easily listening to what is being said across social. Catch all episodes here.
125 
Oktopost
OCTOBER 25, 2020
Listen to the podcast: Want to Hear More from Experts Across the B2B Marketing Industry? Listen to the podcast: Want to Hear More from Experts Across the B2B Marketing Industry? Subscribe to our original podcast channel B2B Marketing Now wherever you listen to podcasts for the latest episodes.
160 
Sprout Social
FEBRUARY 29, 2024
They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Why this surge? What is AI? Which functions of AI are used in business?
118 
Sprout Social
MARCH 19, 2024
Predicting future trends AI insights provide the power to predict future trends and customer behaviors through pattern recognition in data. These leaders also expect their companies to increase investment in AI for marketing in the next three years. What are AI insights?
109
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