article thumbnail

Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Dassler brothers — Adolf and Rudolf — started a sports footwear business from their mother’s laundry. The rest is sporting history. Let’s plunge into Adidas’s social media strategy. million Twitter: 4.38

Sports 59
article thumbnail

The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It’s fair to say 2023 has been a busy year in the social media world. So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. The Twitter name does not make sense in that context, so we must bid adieu to the bird.” Let’s get into it! link] now points to [link].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. The current state of social media in sports.

Sports 135
article thumbnail

Twitter Shares Tips on How Marketers Can Tap Into Discussion Around Sports Events

Social Media Today

Sports discussion can be a great way to boost your brand awareness and messaging.

Sports 208
article thumbnail

Twitter Outlines the Biggest Tweet Trends of 2020, Including TV Shows, Sports, People and More

Social Media Today

Twitter has published its annual listing of key trends, including the most tweeted about celebrities, sports teams, musicians and more.

Sports 217
article thumbnail

9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 Image source . The lesson here?

Education 264
article thumbnail

Crafting Great Social Media Videos That Get Views

Convince & Convert

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?