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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. What’s your goal?

Industry 231
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Social Media Contest: Send Your Facebook Profile On A Cape Town Holiday

The Realtime Report

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. According to Cape Town Tourism, the social networking giant sees more than 300 million photos uploaded every day, many of them travel photos.

Tourism 181
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Social Media Complainers – your new BFF's

Akamai Marketing

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. The quicker the response, the happier the complainer and the more impressed the social media listeners are. Of those, 18% turned into loyal customers and bought more.

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Foundations for integrated digital marketing

Sherrilynne Starkie

This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Shared Media : This is social media. Others share your content with their own friends and followers via in social networks and other digital channels. Shared Media).

Marketing 284
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The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. But why is this important? .

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What makes a great influencer brand pitch: How brands can better collaborate with influencers

Sprout Social

Its also worth performing these checks across other social networks and through traditional Google searches. Cheapholidayexpert is a notable UK influencer who regularly appears on UK TV and radio shows; due to her reliable reputation, she partnered with South Korea’s Tourism Organization on a travel-related campaign.

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How to Find and Target Your Social Media Audience (Free Template)

Hootsuite

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. All of this can lead to higher conversion rates and better social media ROI.

Templates 145