Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. Watch the video below.

Influencer 112

Influencer Retail Marketing Discount 112

Social Media Network Marketing

MARCH 6, 2024

You post engaging content, run exciting campaigns, but struggle to gauge the impact. ? Here's the secret weapon you've been missing: Social Media Monitoring. ? Social media monitoring tools are like magic binoculars, allowing you to: ?️ Worry not, fellow social media warrior!

Social Media 56

Social Media HootSuite Analysis Trends 56

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Atlassian 118

Atlassian Strategy B2B Apple 118

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools?

Reputation 131

Reputation Tools Brands How To 131

Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. Spotify has nailed social listening with its @SpotifyCares account on Twitter.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Advertising 107

Advertising Social Media Strategy Tools 107

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? Competitive monitoring helps you stay on top of this data at all times. In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. What is competitive monitoring?

Sentiment 97

Sentiment Metrics Analysis Trends 97

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy.

Banking 80

Banking Social Media HootSuite Sentiment 80

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 134

Template Templates Social Media Tips 134

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Campaign Performance. Conversion Rate.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media 114

Social Media Marketing Sentiment Influencer 114

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Pam Moore

APRIL 2, 2024

By leveraging AI, marketers can unlock new levels of efficiency, personalization and ROI in their campaigns. Increased ROI: By optimizing campaigns and identifying the most effective strategies, AI helps marketers maximize their return on investment.

Strategy 78

Strategy Marketing Analysis ROI 78

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media 134

Social Media Tools Marketing Analytics 134

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? This is where the fun stuff comes in: social media.

Data 124

Data B2B How To Metrics 124

Keyhole.co

FEBRUARY 13, 2024

With social listening, you can (well, at least virtually). However, each social media platform is different. So, you must customize your social listening strategy to get an accurate pulse on the audience. That’s why creating a social listening plan tailor-made for Twitteratis should be a priority. With over 335.7

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

agora pulse

JANUARY 6, 2021

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Use my daily schedule for social media managers to create your own custom checklist and optimize your workflow. Check Paid Social Campaigns.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

NOVEMBER 8, 2023

Here are five ways analyzing customer sentiment can help your business: Monitor overall customer satisfaction Happy customers leave good reviews. Gain real-time consumer insights Sentiment analysis can help you capture instant feedback during product launches and campaigns. Unhappy customers leave bad reviews. Sounds easy, right?

Sentiment 111

Sentiment How To Analysis Review 111

Sprout Social

OCTOBER 15, 2020

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. And as a bonus, it’s extremely user-friendly.”

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

DECEMBER 12, 2023

The right social media monitoring tool can change the way you run your campaigns for the better. With a simple interface, integrations with other popular platforms, and dynamic features, you can find gaps in your efforts, hop on relevant trends, and expand your social media reach.

Sentiment 52

Sentiment HootSuite Price Analysis 52

agora pulse

APRIL 23, 2020

Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. A variety of hashtags tools allow marketers and social media practitioners to monitor and gather data surrounding a specific hashtag.

Hashtag 206

Hashtag Tools Analytics Influencer 206

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Resources 103

Resources Telecommunications Collaboration Project 103

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. Social monitoring is an essential part of any social customer care strategy.

Social Media 136

Social Media Strategy Brands Airlines 136

Keyhole.co

OCTOBER 26, 2022

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI ? Engagement 4.

Metrics 98

Metrics Social Media Tools Sentiment 98

The Realtime Report

APRIL 24, 2024

Maybe it’s filling out a feedback survey, sharing their top takeaways on social media, scheduling a one-on-one consult with you, or registering for your next event. Reinforce your message by connecting across email, social media, video, phone, text, direct mail, and more. Works every time.

Eventful 91

Eventful Survey Loyalty Authentication 91

agora pulse

AUGUST 5, 2020

Follow these expert tips that can help social media managers and digital agencies save time and energy in their social media workflow. . Without a workflow, social media management can easily take over your entire day or week. Outline a Social Media Strategy. Write Social Media Copy.

Social Media 213

Social Media Curation Social Media Management How To 213

agora pulse

SEPTEMBER 9, 2020

Planning a big campaign for your clients or your own brand? Make sure you’ve checked off all the boxes for a successful social media campaign. You have been using social media to publish content and engage with customers. But do you know how to run a social media marketing campaign?

Campaign 147

Campaign Social Media UGC Metrics 147

agora pulse

DECEMBER 1, 2020

You’re passionate about your social media agency … but are you losing money or making money from it? Here’s an overview of the different ways you should be making money as a social media marketing agency. Services Your Social Media Marketing Agency Can Offer. Social media strategy.

Social Media 136

Social Media How To Social Media Management Marketing 136

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Sentiment 112

Sentiment Banking Patterns Hotels 112