Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. So, that’s the approach we took to TikTok.” Bridgett saw this play out firsthand.

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Hootsuite

SEPTEMBER 23, 2021

Okay, it’s official: you can’t ignore TikTok anymore. And it’s time to get on board (and finally find out who on earth Charli D’Amelio is). Read on for everything you need to know about getting started with TikTok and honing your video editing chops. What is TikTok? TikTok is a platform for short-form mobile videos.

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Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? Questions to ask yourself before joining TikTok. New ones crop up all the time, so what’s so special about TikTok? Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how.

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Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

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Hootsuite

JANUARY 11, 2023

Tired of being your own producer, editor and star in your TikTok rise to fame? Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. What are templates on TikTok? Why should you use TikTok templates?

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Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. What is TikTok SEO? Let’s get started.

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Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. Here are a few stats that prove the value of short-form video: Consumers find short form video to be 2.5x

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Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Why should businesses consider using TikTok? Let’s get started. Moreover, 47.4%

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Social Media Strategies Summit

NOVEMBER 30, 2022

Find the right influencer — one who aligns with your values and audience — and their personality rubs off on you, helping to communicate who you are as a brand. million on TikTok by simply being himself. It sounds weird, but it works. But what does engaging storytelling in marketing look like?

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Hootsuite

JUNE 21, 2022

For a social media company, you could argue we were a bit late to the TikTok game. But while we only launched our official TikTok strategy in July 2021, we were lurking on TikTok for years prior to that. How we developed our TikTok strategy. Love it or hate it, TikTok is increasingly hard to ignore.

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Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. One billion weekly active users watching 20+ hours of TikTok on average. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off.

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Jon Loomer

SEPTEMBER 27, 2023

You prioritize it, expect it, and will find the time. These pages generated more than 30 Million page views. I applied much of what I learned with blogging to short-form video creation. In one year since I started, I am quickly approaching 500 videos published. Let me be clear: I am not special. I have a lot to say here.

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Later

MAY 6, 2020

Wondering if TikTok marketing could work for your brand? With over 800 million monthly active users and an average daily view time of 52 minutes , TikTok is officially the hottest new platform on the social media scene. And if you’re thinking TikTok is just for teens — think again! What is TikTok? What is TikTok?

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Likeable

JULY 20, 2021

Whether it was sharing information about the pandemic, connecting with friends and family that we couldn’t see in person due to social distancing, or finding humor and distraction from the heaviness of it all, social media usage and consumption spiked in 2020 like it had never before. . WILL STICK: TikTok. million back in February.

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Buffer Social

AUGUST 14, 2023

Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. It would certainly be great to get the word out about Buffer — but that’s not how the world works.  We’re

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Social Media Strategies Summit

APRIL 6, 2023

Read our top insights on how higher ed institutions can find and work with influencers. How Influencer Marketing Is Unique for Higher Ed Marketers At first glance, “traditional” influencer marketing doesn’t feel like a great fit for higher education institutions. Image source This all boils down to the quality of your marketing.

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Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Here are 7 surefire TikTok Marketing strategies.

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Sprout Social

MAY 8, 2023

With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. Navigating social media copyright can be like sailing in uncharted waters.

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Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. It has been three years since what many media outlets described as “the racial reckoning of 2020.”

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Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. So, TikTok boasts a big audience. TikTok users are active and engaged – the perfect marketing combination. Engagement.

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Sprout Social

JULY 19, 2022

We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. How to use hashtags. To hashtag or not to hashtag?

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Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Read on to learn how this superpower can help you boost your business, engage your followers, and implement a winning social media strategy.

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Buffer Social

JULY 31, 2023

We’ve collected all our best and favorite social media strategies—real-life tips that we’re trying today on social media, and finding great success when checking our metrics! Give these strategies a try and see how they help you grow your social media presence! 2 Piano Mono - moshimo sound design 3.

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Buffer Social

JANUARY 18, 2023

In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Google Trends Price : Free Description : Google Trends is a tool that can help you track the popularity of different search terms over the years. The following tools can help.

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Sprout Social

OCTOBER 25, 2022

To help, we’re breaking down the why and how behind driving and measuring brand awareness. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. How to measure brand awareness. What is brand awareness?

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Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Social media is where everyone from casual celebrants to spellbound fanatics go to find the latest Halloween inspiration, aesthetics, trends and events.

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Buffer Social

AUGUST 23, 2023

Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. So: how many social media platforms should you be using? How many social media platforms should small businesses be using?

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Hootsuite

NOVEMBER 2, 2023

Social media managers are some of the most creative people in the business, but even the pros need a little inspiration from time to time. If you’re fresh out of ideas or simply looking for inspiration, these Valentine’s Day social media campaigns and posts can help you get started. It’s seriously easy. Huckleberry Co.

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Keyhole.co

APRIL 4, 2022

The growth and rise of TikTok as a social media platform have been astonishing. As reported on App Annie , for the first time users spent more time on TikTok than on Facebook in terms of app usage. The best part is, that TikTok marketing is helping businesses attract global users. TikTok Analytics.

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Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

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Sprout Social

JULY 28, 2022

Staying up-to-date on trends. Finding on-screen talent. Read on to learn how to create your own social media video production template and start boosting engagement on your social channels. Save time with our powerful TikTok management tool. Test our TikTok integration in a free trial today. Published on.

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Likeable

DECEMBER 9, 2020

We figured out how to work remotely , how to master the “empathetic” tone of voice, and how to shift every strategy we had set all at once. We went over a few predictions and trends for the rest of the year—but little did we know how much everything would change in just a few weeks. The COVID-19 Pandemic.

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agora pulse

APRIL 21, 2020

Want to understand more about TikTok than just its synchronized dancing? Here’s a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. TikTok launched in 2017, but only recently, marketers started to take it seriously. And How Do I Use It? TikTok marketing takeaway .

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Likeable

DECEMBER 13, 2021

The takeaway: Whether it’s on the sassy side like Native’s or more sweet and wholesome, finding your brand’s unique voice is absolutely crucial. IHOP: Sizzling Bacon Sounds on Clubhouse. Visitors to the brand’s official Clubhouse channel heard only the sound of sizzling bacon. And don’t be afraid to make fun of yourself!

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Later

MAY 6, 2020

What is TikTok? With over 2 billion downloads, TikTok is one of the hottest social media platforms, and brands of all shapes and sizes are starting to sit up and take notice. We’re giving you a quick overview of TikTok, why it’s growing in popularity, and how you can start using it for your brand. What is TikTok? .

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Hootsuite

SEPTEMBER 6, 2023

How did you get into social media? This introductory question is a classic interview kickoff—no matter what kind of job you’re interviewing for, it’s standard that you’ll be asked how you got your start in the industry. Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview.

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Sprout Social

MAY 18, 2023

According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.” How do they expect us to sound? How do our posts address customer pain points? What does their voice sound like?

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