Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Hootsuite

FEBRUARY 24, 2021

Common social media questions. If you’re a social media manager, you’ve probably been asked these questions. What is a social media manager and what do they do? Social media managers communicate on behalf of a company or organization through social media channels.

Questions 141

Questions Social Media HootSuite Marketing 141

Hootsuite

MAY 17, 2021

Put another way, tracking specific numbers allows your social team to ensure its social strategy is connecting with the target audience and that your brand is achieving its business goals. Keep reading to find out more about different types of social media KPIs and how to track them. How to set social media KPIs.

Social Media 145

Social Media HootSuite Metrics CPC 145

Hootsuite

NOVEMBER 25, 2019

Ninety-two percent of them said social media has helped them gain new clients. The average asset gain for financial advisors using social media was $1.4 million in the 12 months before the Putnam survey. Is your financial services organization using social media effectively? Download the report now!

Social Media 144

Social Media Insurance Tips HootSuite 144

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Keyhole.co

MARCH 9, 2023

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch.

Tools 84

Tools Sentiment Hubspot Price 84

Buffer Social

JANUARY 22, 2024

Lindsey predicts that we may even see LinkedIn play more of a direct role in facilitating creator-brand collaborations with a light version of a creator marketplace.   She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter).

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

FEBRUARY 4, 2020

Instagram is most popular with younger users: 67% of 18 to 29 year olds use the social media site. According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). That’s up from 59% in 2016. Get Started.

Instagram 145

Instagram Social Media Marketing Survey 145

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. However, most companies — 91%, according to one survey — are hedging their bets by investing in a Facebook presence to reach their leads and customers.

B2B 118

B2B Facebook How To Campaign 118

Hootsuite

JULY 8, 2020

But understanding who’s already buying from you can help you understand who’s most likely to be interested in your social channels. If you’re not already, now would be a great time to incorporate UTM codes into social posts, either manually or using a social media management platform like Hootsuite. Search streams.

Template 145

Template Templates Social Media How To 145

Hootsuite

DECEMBER 20, 2019

In the fourth quarter of 2018, the company reported that duplicate accounts represent around 11% of its global monthly users. It’s a noteworthy dip from the 3% growth rate the company reported in the previous quarter. adults use the social network. Facebook is the most popular social network among seniors.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Hootsuite

JULY 8, 2020

However, you can’t run effective paid campaigns without a base audience base—and organic social is the day-to-day workhorse that builds that initial audience for you. Employee advocacy is a growing area of opportunity that a lot of social teams aren’t capitalizing on. Attribution remains a complex challenge for social marketers.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Hootsuite

NOVEMBER 13, 2019

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. Everything you need to know about Generation Z.

Marketing 111

Marketing Survey Mobile Trends 111

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

MAY 28, 2020

Read our report, The Global State of Digital 2020 , for a comprehensive look at social media statistics. This is fairly consistent with other major social networks. 41% of Twitter users surveyed earn a household income about $75,000 (vs. Source: Hootsuite. Or hone in on Twitter with these statistics.

Social Media 145

Social Media Twitter HootSuite Marketing 145

SocMed Sean

JUNE 14, 2012

For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.

Social Media 274

Social Media Construction Sites Campaign 274

Hootsuite

JULY 15, 2019

You can post to your Facebook page or multiple social networks at once. Facebook page apps for surveys and promotion. Consider using these Facebook apps for your next surveys, polls, or promotions. Consider using these Facebook apps for your next surveys, polls, or promotions. Need some inspiration?

HootSuite 111

HootSuite Facebook Template Templates 111

Hootsuite

MARCH 2, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin. What is TikTok? Here’s what we found.

Brands 145

Brands Meme Hashtag Remix 145

Hootsuite

JULY 8, 2020

However, you can’t run effective paid campaigns without a base audience base—and organic social is the day-to-day workhorse that builds that initial audience for you. Employee advocacy is a growing area of opportunity that a lot of social teams aren’t capitalizing on. Attribution remains a complex challenge for social marketers.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Hootsuite

SEPTEMBER 29, 2020

Make sure to consider all your social audiences in your objectives. It’s no surprise that the Altimeter survey found customers and a brand’s community to be the main audiences for social media. You can have reports sent to your inbox on specific days of the week so you don’t have to remember to pull them yourself.

ROI 145

ROI Social Media Tools HootSuite 145

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. Providers, agencies, and brands need to create engaging social content.

Social Media 145

Social Media How To Exercises Guidelines 145

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%).

Engagement 130

Engagement Brands Review Influencer 130

Hootsuite

MAY 27, 2020

Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Pro tip : Use a social media management tool like Hootsuite to set up listening streams to monitor relevant keywords and accounts in real-time. Report them. Decide which networks to use.

Template 145

Template Templates Social Media Strategy 145

Hootsuite

SEPTEMBER 30, 2019

The super app is the single largest social network in China, and it’s gaining momentum elsewhere, too. They can also synchronize their posts , called “Moments,” with Facebook and Twitter—social networks that are still banned in Mainland China (along with Instagram and YouTube). WeChat usage stats. WeChat usage stats.

Vimeo 111

Vimeo How To Marketing Template 111

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. They’re not really mapping the social network.

Influencer 85

Influencer Social Media Hubspot Travel 85

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Why you need a social media management tool.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Hootsuite

OCTOBER 28, 2019

The social funnel: a breakdown. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. The most important social media metrics for marketers. The social funnel: a breakdown. Ready to make an impression?

Metrics 112

Metrics Social Media CPM CPC 112

Hootsuite

DECEMBER 2, 2019

Head to the business section of most social networks and you’ll find useful case studies. Create a social media calendar. We’ve compiled demographics information for all of the major social networks. More than 40% of digital consumers use social networks to research new brands or products.

Small Business 145

Small Business Social Media Tips How To 145

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? If you’re looking for an average social media salary for your unique situation, chances are you can find it in this article. We’ve compiled data from sources across the web to provide you with everything you need to know about average social media manager salaries.

Social Media Management 92

Social Media Management Social Media Survey Data 92

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Putting a solid social media content plan in place can help you build that trust. Special Reports. Special Reports.

Template 131

Template Templates Social Media Strategy 131

Hootsuite

MARCH 2, 2020

Pinterest is now the third-largest social network in the U.S. Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. Snapchat did not release MAU figures, but reports 86 million daily active users for Q4 2019. Facebook and Instagram hold the top spots.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Hootsuite

JUNE 1, 2022

A recent Adobe survey found that 75% of all emails never get read. (A SUBJECT: Partnership Pitch: [influencer name] & [brand name] on [social network name]. Dear [insert name of PR or social media manager contact], My name is [insert name], and I’m [describe yourself in 5 words or less]. Keep it snappy.

Template 145

Template Templates Brands Influencer 145

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool.

Advertising 112

Advertising Social Media List Statistics 112

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Razor Social

NOVEMBER 29, 0002

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. The Social Media Analytics Compass.

Analytics 89

Analytics Social Media How To Analysis 89

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60