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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 63
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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

Welcome to the first edition of the Post Performance Report (PPR). The interview is mostly full of rapid fire holiday questions, but also reveals Qunicy’s impressive daily delivery rate. Yet, despite inevitable customer service inquiries, the brand maintained a healthy 83% positive sentiment.

Report 106
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The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

Sentiment 109
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TikTok monitoring tools to protect your brand and scale your social strategy

Sprout Social

By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. Monitoring TikTok also strengthens reputation management because you can keep a close eye on potential crises and respond to questions, concerns and critiques promptly.

Tools 99
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Reports show social listening is considered a “key planning element” by 82% of professionals. Track customer sentiment. That’s where sentiment analysis can help you. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. Monitor brand mentions.

Sentiment 142
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What social media tasks to automate and what to personalize

Sprout Social

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Report on social media performance Social media reporting evaluates the ROI of your efforts. AI automation helps.