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Should Brands Give Up on QR Codes?

Mindjumpers

Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. The black and white squares quickly became ubiquitous. Spanish railway company offers download for their passengers.

Brands 269
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Dos and Don’ts of UGC Curation 2021 

Pixlee

Even if you’re just resharing a customer photo on social media, crediting the original poster is not enough. Before posting on any official company channel, don’t forget to ask the poster to verify the source. We’ve come up with a list of dos and don’ts to help guide you through creating an adaptable UGC strategy. . Ask Permission.

UGC 88
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How Social Media Changes Retail Storefronts

Ari Herzog

There is a trend among small business marketing in stores. For years I’ve been exposed to branded product door decals telling me to “Push” or “Pull” an alcohol-branded sign at the checkout counter, or a poster in the window promoting a special. This is a guest blog post by Matthew Cool. Got a question?

Retail 130
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What Are You Looking Forward to in Social Media in 2020?: Experts Round-Up

agora pulse

Omni-channel experiences drive much more activity, so it’s essential that third-party platforms build the gap between content, email, mobile, advertising, and other channels —since the platforms themselves are retreating from playing nice with others.” ” website | Twitter. Stout: “The future looks bright for 2020.

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Some Perspectives on Pinterest

Social Media Marketing

The challenge with the Facebook model (for the most part) is that it required users to have the storefront experience in a custom tab on each company's Facebook page - not necessarily something that translates when you're using a mobile version of Facebook on your smartphone (remember the above statistic about shopping and smartphone use?).

Apparel 167
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7 Design Tips to Take Your Social Campaigns to the Next Level

Later

Look at what’s visually trending with your audience right now on different social media platforms. . You can find inspiration from the archives and from up and coming design trends,” says Chin. . Plus, you can now use Later’s Visual Planner straight from your mobile! View this post on Instagram. Our final piece of advice?

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. CEO of Small Business Trends, an online small biz community reaching over 250,000 each month.

Twitter 279