Social Media Strategies Summit

OCTOBER 13, 2023

It quickly became a meme, and Semrush was one of the first brands to hop on the trend with this LinkedIn post that resonated with marketers everywhere.  Wendy’s Joins In With The Bear Memes For a brief moment in September 2022, the world of social media was awash with memes featuring actor Jeremy Allen White as the sexy chef in The Bear.

Examples 130

Examples Trends Social Media Brands 130

Social Media Strategies Summit

APRIL 22, 2021

Like, how on earth do you go about rebranding an organization that was around when Billy the Kid was still stalking the Old West? All of this paints the University of Phoenix as a real authority in career development, and as an organization that genuinely cares about helping people get more from the world of work. Image source.

Education 264

Education Examples Social Media Meme 264

Forbes Social Media

DECEMBER 1, 2021

Organizers hoped to avoid falling into the speculative mania that has beset cryptocurrency. They haven't been able to avoid such a fate.

Meme 93

Meme Buy Organization List 93

Keyhole.co

JULY 5, 2023

Even if you tick off all the best practices, growing your new account organically will take a lot of consistent time and effort. Given the informal nature of Instagram, feel free to add an element of humor and fun with memes and reels that people would be inclined to share (more on these in the next sections).

Instagram 52

Instagram Meme Tips Marketing 52

Oktopost

OCTOBER 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Jordan Tennenbaum , Social Media Manager at Celigo , joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization.

Social Media Management 75

Social Media Management Social Media Meme Apple 75

Adam Sherk

DECEMBER 8, 2010

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. And the number of organizations that stated they would focus less on SEO increased from 4% to 6%: While these are small changes I find the trend discouraging.

Vocus 136

Vocus SEO Organization Social Media 136

Waxing UnLyrical

APRIL 30, 2013

Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. ” After she saw the meme, Susan started reporting the image and private messaging pages on Facebook with a request that they take down the image and/or meme. No harm intended. The crazy part?

Social Media 279

Social Media Meme Reddit Public Domain 279

Social Media Strategies Summit

SEPTEMBER 14, 2021

Further, bear in mind that your brand voice doesn’t exist in isolation; it should tie in directly with the principles that underlie your organization. Stephanie gives the example of the well-known meme of Bernie Sanders – looking grumpy wearing mittens – that took over our social feeds at the start of the year (you know the one).

Brands 286

Brands Meme Research Social Media 286

Keyhole.co

DECEMBER 26, 2023

Dipping into memes and current trends Ideal for quick consumption, memes, and trend-based content have surpassed being mere funny bits into valuable marketing materials for brands. Red Bull is one such brand that uses memes and viral trends and creates on-brand content style and brand image.

Social Media 52

Social Media Strategy Sports Meme 52

Jon Loomer

JANUARY 12, 2020

It does appear, though, that the original version posted to my page (the “existing” post) includes aggregated metrics consisting of both paid and organic. They could create a highly viral meme. In other words, Facebook treats this as Dynamic Creative Optimization. You can essentially change the entire meaning of the post.

Facebook 171

Facebook Aggregator Meme URL 171

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. Instead of only posting promotional videos and memes, this beauty brand enriches its content strategy with educational videos.

Social Media 225

Social Media Tips Marketing UGC 225

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.  

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. Not just trending sounds and memes, but the topics people are talking about. Listicles are also high-performing videos.”

Social Media 110

Social Media Insurance ROI Meme 110

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement? This is also a lot of fun for community managers, another win-win!

Class 180

Class Engagement Social Media Travel 180

Sprout Social

JANUARY 16, 2020

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. They’re organic. Content spreads organically. For example. That’s how viral marketing works.

Meme 107

Meme Marketing Hashtag Campaign 107

Likeable

FEBRUARY 17, 2021

But we knew that there was a lot more we could do, both as an organization and as individuals, because social media is about much more than just branded content. Spread the word about your favorite charity organization. Everyone has a cause they feel strongly about. Share gratitude for people in your life.

Social Media 130

Social Media Meme LinkedIn Organization 130

Later

JULY 3, 2020

In recent years, social media channels like Instagram and Facebook have become a place for political and social movements to organize — a trend which has certainly grown in 2020. Instagram Trends 2020 #5: Memes are Taking Over. Memes are really popular on Instagram — like really, really popular. Proud together ??

Trends 110

Trends Instagram Meme Badge 110

Social Media Strategies Summit

JANUARY 2, 2020

Organic social conversations were also up 331% over 2018 , by tapping into the active social fan bases of performers and nominees. This is largely thanks to viral user-generated memes and parodies like the video above from comedian Trevor Wallace. These impressive results show how social media can be used to bolster offline events. #4

Campaign 165

Campaign Meme Instagram Social Media 165

Buffer Social

DECEMBER 21, 2023

I’d also like to point out that the posts I’m sharing today were not boosted — this is all organic! I think this one did so well because of a combination of things: it used a trending meme format (from CapCut, which has made coming up with TikToks so much easier!), We use views to gauge our success on the app.

Social Media 97

Social Media Content Meme Metrics 97

Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But that was only phase #1 of the campaign.

Influencer 184

Influencer Campaign Marketing B2B 184

Sprout Social

MARCH 31, 2022

Unlike other social networks where videos might be meticulously edited, unpolished and organic content tends to perform best on TikTok. Skits and memes. Notice the combination of seemingly “organic” content versus the more traditional videos with stylized text and backdrops. How-tos and tutorials. Explainer videos.

Platform 123

Platform Instagram Video Meme 123

Hootsuite

MARCH 1, 2024

So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. Don’t just set it and forget it Posting content too far in advance can also make it tricky to stay on top of the latest trending audio, trending effects, and popular memes.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Mindjumpers

DECEMBER 6, 2013

Based on surveys showing that people prefer links to articles about current events, Facebook will put a bit more focus on articles and make the algorithm better at distinguishing between relevant news versus a meme photo. A content piece that has good organic reach will also be forming better in paid reach etc. Especially on mobile.

Feed 222

Feed Feedly News Meme 222

Sherrilynne Starkie

JANUARY 21, 2019

She tweeted: “Me 10 years ago: probably would have played along with the profile picture aging meme going around on Facebook and Instagram Me now: ponders how all this data could be mined to train facial recognition algorithms on age progression” Click To Tweet. I thought it was a bit of fun. Very plausible. Yet, there is hope.

Facebook 150

Facebook Meme Training Privacy 150

Buffer Social

DECEMBER 20, 2023

From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes.    Oh, and a new meme was born.  The Barbie Dreamhouse has become reality and it’s in Malibu.

Social Media 93

Social Media Film Meme Apple 93

agora pulse

OCTOBER 6, 2020

Australian social marketing agency The Social Deck helped launch a campaign on behalf of Aboriginal organization Nunkuwarrin Yunti of South Australia, whose younger members are prone to taking up smoking. “By Also, remember to thank organizers and sponsors for inviting you. Take-away for experienced social media managers.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. Kimberley Bryant is the CEO of Black Girls CODE , a not-for-profit organization focused on providing technology education for African-American girls. For one thing, it seems employees like it. Only 12% disagree. Conclusion.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Buffer Social

OCTOBER 23, 2023

Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions. Supporting News Organizations with Shorts YouTube is allocating $1.6 million to assist over 30 news organizations across 10 countries in creating Shorts, enriching the platform's news content.

News 71

News Social Media Airlines Collaboration 71

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. That’s why social listening is the most valuable way to mitigate risk.

Social Media 74

Social Media Banking Brands Sentiment 74

Hootsuite

NOVEMBER 28, 2022

For entertainment via memes, humor subreddits, or to discuss TV or movies. For example, instead of saying “the memes subreddit,” I’d say “r slash memes.”. Not all subreddits have user flairs, though most use post flairs to keep things organized. Subscribing to subreddits to stay informed about their favorite topics.

Reddit 100

Reddit Brands Meme Forums 100

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. According to Sprout Social , when CEOs are active on social , 70% of consumers feel more connected to the brand in question, with two-thirds of those saying it feels like real people run the organization.

Education 162

Education Examples Content Nielsen 162

Firebelly

DECEMBER 5, 2013

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads. If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. Blog Facebook Social Media'

Feed 175

Feed Feedly News Facebook 175

Keyhole.co

OCTOBER 16, 2023

From keeping your content organized to helping your account grow, Instagram hashtags benefit your social media visibility. Trending hashtags are excellent for boosting organic engagement on your posts. The rising popularity of memes also generates trendy hashtags that brands use to stay relevant. So, prioritize it.

Hashtag 52

Hashtag Instagram How To UGC 52

Sprout Social

NOVEMBER 28, 2022

Sharing your business plans or routine for the day puts your work on display, but can also inspire others to try your time management tips or change how they organize their day. Starting a fundraiser on Instagram allows you to express your brand’s values by raising money for an organization or business you care about.

Instagram 126

Instagram Engagement Brands Avatar 126

Jon Loomer

OCTOBER 26, 2017

Some believe it signifies the end of organic brand content on Facebook. It’s content that is catered to the user, and I’ve found it to be mostly memes and other high engagement content from heavily followed sources. Lots of videos and memes that — I assume — most people love. I have other opinions.

Feed 167

Feed Feedly Facebook News 167

Jon Loomer

NOVEMBER 6, 2022

Organic traffic to this website has always been the lifeblood of my business. But there was a time when I was getting 10,000 organic referrals per day from Google. Like every other “mature” person resistant to this format, I thought it was all dancing, memes, and junk. It was made for several reasons.

Video 187

Video Instagram Meme Facebook 187

Hootsuite

OCTOBER 25, 2021

Plus, they put in the extra effort with fun visuals and keep it light-hearted with plenty of memes thrown in between the meatier content. Memes are an easy and popular way to be funny on social. OKCupid knocks it out of the park with this simple, hilarious meme their audience is sure to relate to (don’t we all?):

Social Media 142

Social Media Meme HootSuite Influencer 142