Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Types 145

Types Social Media Microblogging Overview 145

Social Media Strategies Summit

OCTOBER 7, 2021

You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. But which online event marketing ideas can help you drum up increased registration and engagement? The question is, would these online event marketing ideas also work for your brand? According to research, more than 4.2

Eventful 206

Eventful Marketing Upcoming Influencer 206

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers.

Social Media 200

Social Media Google Tips Template 200

The Realtime Report

AUGUST 29, 2022

The Scale of Upcoming. Changes in the World of Media. Future Market Insights analysis has noted that the value of the AI market with respect to the media sector has an expected growth between 2022 and 2032 with a CAGR estimated at 26%.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts.

Social Media 122

Social Media HootSuite How To Template 122

Social Media Strategies Summit

DECEMBER 16, 2022

Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. 93% of marketers agree that consumers trust content created by customers more than content created by brands. Kelly Bennett , Social Media Manager, University of Cincinnati.

Social Media 130

Social Media UGC Project Collaboration 130

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

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Statistics Social Media Video Marketing 140

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Not only are people using social media differently, but purchase behaviors have changed. Be Strategic with Paid Media.

Social Media 161

Social Media Strategy Marketing Retail 161

Hootsuite

APRIL 25, 2023

And no tool helps agents network with clients at scale better than social media. But with so many options, how do you know which are the best social media platforms for real estate? You’ll learn why some social apps are a no-brainer while others should be used with caution. For starters, read this guide.

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Real Estate Platform Social Media HootSuite 100

Social Media Strategies Summit

SEPTEMBER 22, 2021

Social media listening tools give you the power to discover what your (current and future) customers really think about you. After all, research from SuperOffice shows that the number one reason customers ditch a company is because they think that company doesn’t care about them. That’s something we’d all like to know, right?

Social Media 175

Social Media Tools Sentiment Price 175

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. What tone are competitors using?

Social Media 123

Social Media Template Templates Skills 123

Convince & Convert

DECEMBER 5, 2017

If you haven’t ventured over to REI’s social accounts lately, you should. For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Let’s explore six great benefits businesses reap when service and marketing unify on social. Consistent Brand Voice.

Social Media 210

Social Media Marketing Team Upcoming 210

Social Media Strategies Summit

NOVEMBER 4, 2021

Data shows that in 2020, the average time spent with digital media equaled 470 minutes per user per day in the United States. Sure, that people keep consuming growing amounts of content might seem like a good sign to most marketers. The result is a quickly diminishing amount of trust in governments, media outlets, NGOs, and brands.

Content 220

Content Marketing Compete Case Study 220

Social Media Strategies Summit

OCTOBER 21, 2022

For years, government agencies have been an attractive target for marketing campaigns. But increasingly, agencies realize the benefits of flipping the script, transforming themselves from prospects to marketers. And when it comes to marketing on social media for government agencies, one platform wins: LinkedIn.

Examples 150

Examples LinkedIn Social Media Overview 150

Social Media Strategies Summit

AUGUST 4, 2020

The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. .

Social Media 174

Social Media Communities Instagram Eventful 174

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 96

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 118

Collaboration Social Media Team Sentiment 118

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 101

Analysis Sentiment Marketing How To 101

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Do your research. The basics 1. Know thyself.

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Tips Content Press Release Marketing 98

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve.

Conversation 97

Conversation Strategy Social Media Marketing 97

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 101

Tools HootSuite Price Marketing 101

Hootsuite

JUNE 29, 2021

What are the benefits of using social media for business? billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Social Media Strategies Summit

MARCH 16, 2023

In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. According to Pew Research Center , four in ten Americans are on Instagram. That’s largely down to its reach and engagement.

Instagram 221

Instagram Hashtag Research FAQ 221

Social Media Strategies Summit

AUGUST 3, 2020

The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. .

Social Media 130

Social Media Communities Instagram Eventful 130

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media 109

Social Media Marketing Upcoming Team 109

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 86

Social Media Social Media Management Skills Survey 86

Social Media Strategies Summit

SEPTEMBER 14, 2021

Social media strategy is complex. After all, everyone wants to be relatable and engaging on social media. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. But the pandemic has forced a change in the city’s tone and content on social. “A

Brands 286

Brands Meme Research Social Media 286

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Which employees will you highlight? Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

Social Media Strategies Summit

NOVEMBER 30, 2022

hours on social media. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Image source. Enter brand storytelling.

Campaign 304

Campaign Brands Influencer Collaboration 304

SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. Develop and/or reorganize marketing meetings and look into goals and objectives.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. As social media manager, the responsibility landed with Abbey. And the best news of all: working with influencers needn’t be complex or expensive.

Influencer 130

Influencer Travel Retail UGC 130

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

LinkedIn 140

LinkedIn Strategy Tips HootSuite 140

Sprout Social

AUGUST 12, 2021

A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. Why you need a social media campaign template. Only 29% of marketers use social data to assess campaign performance. 30-day social media plan template.

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Template Templates Campaign Social Media 124

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. And the best way we know how to research an audience is through social listening. What is social listening? The best way to do this is with competitor and audience research. Time your launch.

Products 132

Products Social Media FAQ Sentiment 132

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

Examples 145

Examples Company Social Media Apparel 145

Ignite Social Media

AUGUST 1, 2019

Social media has outpaced other outlets as the place where parents and students research products, find recommendations, and get inspiration. Leveraging video on social media is necessary to capture the attention of a content-hungry audience, but even more so in a crowded and highly competitive landscape.

Social Media 115

Social Media Class Retail Upcoming 115